Why Amazon Isn't Sweating Losing Millions On The Kindle Fire. When Amazon CEO Jeff Bezos hit the stage yesterday in New York City to unveil the new family of Kindle products, a line of inexpensive e-readers and a $199 tablet called the Kindle Fire, he hammered one Jobsian refrain home for the audience: "We're offering premium products, and we're doing it at non-premium prices.
" That mantra was repeated to me later on (several times) by Steve Kessel, senior vice president of Amazon Kindle, almost verbatim: "We work hard to offer premium products at non-premium prices," he said. Critical Mass - Home. Marketing through promos in eBay shipments - KPAO! I'm sure you're all familiar with getting an Amazon (or other e-tailer) shipment that comes with a bunch of marketing pamphlets in it for other totally unrelated products and services. My thought is to apply that idea on a smaller but more targeted scale. Say you're a band and you're trying to get the word out to people who might like you. Demo CDs are cheap to produce, and you could easily drop them into the shipping package for items you may have sold on eBay. But the odds of someone buying your bread maker would also be interested in your trance-metal crossover soundtrack are pretty small.