5 cases of very creative use of social media. Today, I have the pleasure of welcoming Florence Martinn on my blog. Florence gave me an article that I thought would be meaningful to you and I have gladly accepted to share it. I’ll hand it over to her : Creativity – the secret in today’s internet world if you want your brand to find its place. Some companies do this very well, others less. The key is finding the platforms that are the right fit for a given business and which allow it to represent its identity properly. Here are some creative initiatives discovered on the web : The American retail chain Lowe’s Home Improvement, specialized in construction and gardening material, is the ideal brand for demonstrating a brilliant use of Vine. The tips can be as basic as showing how to remove a screw that has been forced and stripped: In order to get other ideas, Shopify did an article on the original ways that different companies use Vine. - All Aboard the Magic School Bus (honoring 25 years of the popular series “The Magic School Bus”). 4.
Welcome to StereoBot! | Stereobot. Un support nouveau... Nielsen buys SocialGuide to help advertisers understand link between Twitter and TV ratings. Looking to broaden its media research capabilities and connect the dots between Twitter and TV ratings, Nieslen today announced that it has acquired SocialGuide, a two-year-old, Brooklyn-based startup specializing in social data around television content. Terms of the deal were not disclosed. SocialGuide makes a consumer-facing web and mobile product that surfaces buzz around TV shows and movies and organizes content from 232 channels into a socially ranked viewing guide.
The seed-funded startup also maintains a television analytics and audience measurement tool, which uses Twitter data, for networks and agencies. This product is what drew Nielsen’s interest to the company. As part of the deal, SocialGuide will be integrated with NM Incite, the Nielsen and McKinsey & Company joint venture focused on social media analysis. The startup’s technology will be used in conjunction with NM Incite to help advertisers understand how social media impacts consumer behavior and TV ratings. Tom Doctoroff: 60 minutes Inside "What Chinese Want" Branding and Interactive Spending: Are We There Yet? | Digital.
Micro Persuasion: Forrester Says Paying Bloggers is OK Provided There are Disclosures. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.
Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report. How the Social Web Destroys Traditional Marketing - Articles - @Baekdal.com. There is a whole generation of people who need to change how they communicate with the world. Just this week, Michelin hired TBWA to create a Facebook campaign around their slogan "The right rite changes everything," in an attempt to rebrand the Michelin Man.
Companies like Michelin just don't get it. That kind of thinking will get you nowhere on the social web. The world doesn't work that way anymore. We don't want to connect with a slogan. We don't follow a logo. Traditional marketing is not compatible with the social world. To illustrate just how drastically the world has changed; I created this short story (which you can also download as a PowerPoint or Keynote presentation below.) Traditional Marketing--20 years ago Twenty years ago, marketing was a one way street.
Because this was the only way to get mass information, it kind of worked. But, the problem was that there was no communication. Then came the internet. It was every marketers dream. The Start of the Revolution That means...