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Tout savoir sur les formats publicitaires Facebook [Dossier Facebook Marketing] Après avoir fait le tour des techniques de promotion gratuites sur Facebook, Webmarketing & co’m vous propose une série d’articles pour tout savoir sur les méthodes de gestion et d’optimisation des campagnes publicitaires Facebook. Pour ce premier numéro, nous allons commencer par vous présenter les différents formats disponibles sur le réseau social… Liste des formats et de leurs valeurs ajoutées… Facebook propose pas moins de 19 formats pour faire la promotion de votre activité, voici un tour d’horizon de ces derniers. Formats standards NB : Ces formats sont accessibles au CPC ou au CPM. Facebook Standard Ad (Image & texte) : c’est le format proposé par défaut lorsque vous lancez une campagne d’affichage sur Facebook. Il est composé de la façon suivante : Titre de 25 caractères ;Visuel de 100*72 px, 4ko max, format jpg ou gif (non animé) ;Corps de texte de 90 caractères ;Lien renvoyant vers le site de l’annonceur ou sa page fan.

Voici un exemple de publicité utilisant ce format : Gamestop to J.C. Penney Shut Facebook Stores: Retail. (Corrects to remove wrongly attributed quote in seventh paragraph of Feb. 17 story.) Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Gamestop has company. Facebook, which this month filed for an initial public offering, has sought to be a top shopping destination for its 845 million members. “There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,” Mulpuru said in a telephone interview. A year ago, investors hailed so-called F-commerce as the next big thing, speculating that the company had potential to threaten Amazon.com Inc. David Fisch, Facebook’s director of business development, said in June that the site would make shopping online, previously a solitary experience, more social.

Physical Goods Shut Quickly J.C. Cracks in Model. How To Use Facebook Places For Your Business. Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. As such, Facebook has released a new guide for businesses to learn how to merge Facebook Pages and Facebook Places into a single Page. The final result is a newly designed Facebook Page which includes location-relevant information. While you can view the guide below for all the steps required to claim your Facebook Place and merge it with your Facebook Page, we’ve broken down the process into 3 easy steps.

Step 1: Create Or Claim Your Place If nobody has checked in to your company’s venue, you’ll need to load up the Facebook iPhone application or Facebook for touch devices on a compatible phone and check if your place exists already. Step 2: Claim The Place As Yours Facebook will discover the phone number. Step 3: Merge Your Place & Page Done! Salariés : Attention, à vos propos sur Facebook ! Une salariée a été licenciée pour avoir tenu des propos diffamants, insultants et offensants envers son employeur par le biais du réseau social Facebook : « oui, c’est clair, cette boîte me dégoûte’ Non, faire juste notre boulot et ne pas en faire trop, j’espère me retrouver vite autre chose après là, ils se démerderont ‘ Oui c’est sûr que tu vas retrouver quelque chose, ça va te permettre de voir d’autres horizons, mais ça fait quand même chier quand même la façon dont ça s’est passé, ils méritent juste qu’on leur mette le feu à cette boîte de merde !»

S’il est avéré que lors du dialogue auquel elle a participé sur Facebook un ancien salarié et certains contacts de ce dernier, la salariée n’a jamais désigné nommément son employeur, il en demeure cependant pas moins que ces propos sont demeurés inscrits sur « le mur » du profil de son interlocuteur, d’une part, qu’ils ont été par la suite complétés par un autre contact qui a expressément mentionné le nom de l’employeur, Comment contacter Facebook ? Comment Contacter Facebook ? 2.33 (46.67%) 3 votes Comment contacter Facebook ? Quel est le contact Facebook ? Comment contacter le service client Facebook pour signaler un problème ?

Quand votre compte a été piraté ? Contacter Facebook : Avant toute chose, veillez à bien vous assurer que la réponse à votre question ne se trouve pas tout simplement dans la FAQ / Help Center ou dans le menu de présentation de tous les formulaires Facebook de contact concernant les bugs. Comment contacter Facebook par email En cas de problème avec votre compte notamment ou pour recevoir des informations de la part de Facebook : info@facebook.com warning@facebook.com login@facebook.com disabled@facebook.com privacy@facebook.com support@facebook.com Ce dernier semblerait fonctionner : appeals@facebook.com Un email repéré récemment helpdesk@fb.com L’email présent sur le Registrar de Facebook : domain@fb.com Vous recevrez des mails automatiques à vos questions.

Cliquez pour tweeter 2. 3. Problèmes d’inscription. Comment calculer le taux d'engagement d'une page Facebook ? Depuis que les posts des pages Facebook ne rapportent plus autant de visibilité qu'avant en terme d'impressions (quantité), on dit que ce qui importe maintenant, c'est le taux d'engagement de sa communauté (qualité). (Voir sur ce point le très bon article de Mathieu Bruc "...ce n'est pas la taille qui compte") Très bien, mais concrètement ça veut dire quoi ? Ça se calcule comment ce taux d'engagement ?

Après une longue et passionnante discussion sur Twitter avec @MathieuBruc, @JimMacFly, @kanjykanj et @flexyflow suivie et relayée notamment par @jimbednarek et @alrixs, le taux d'engagement se calculerait actuellement de la manière suivante sur Facebook : Il s'agit de diviser le nombre de personnes qui en parlent ("Talking about this") par le nombre de fans de la page ("Like this)...et pour obtenir un pourcentage, vous multipliez le tout par 100.

Bref: Talking about this --------------- x 100 = Taux d'engagement Like This L'intérêt de cet élément "Personnes qui en parlent", c'est : EdgeRank and Graph Rank Defined. Facebook has two algorithms that are important to marketers and developers but are largely misunderstood by people across industries. Graph Rank and EdgeRank are what the social network uses to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom. Graph Rank applies to Open Graph applications, not page posts or friend’s status updates. Those are affected by EdgeRank, which determines what shows up in your News Feed. Neither of these is a global score. Every bit of activity on the site has a different rank for different users. EdgeRank is the algorithm that determines what items populate your News Feed. These factors are why you might see every check-in and linked shared by your best friend, but only see whole photo albums from someone else.

[Update July 25, 2012 - Facebook says it no longer refers to its algorithm as EdgeRank, though many people outside of the company still refer to it that way. Boosket-Ads 2.0 gagne en précision et en puissance. Facebook Insights — My Favorite KPIs (as of Dec-2011) This is the last post in an informal 3-part series covering what Mike Amer, a fellow analyst at Resource Interactive, and I have arrived at when it comes to understanding and using the latest release of Facebook Insights.

In this post, I’ll cover what metrics we’re generally gravitating towards as effective ways to measure the performance of a Facebook page. As many, many, many people pointed out before the latest update to Facebook Insights, Page Likes (or “fan count”), while easy to measure, is not a particularly meaningful metric. As John Lovett would say, it is simply a “counting metric.” Below are the metrics I’m gravitating to these days as KPIs for a page: Reach and Impressions – pick one or the other, but, if one of your goals for Facebook is to gain exposure for your brand, these are much better measures of exposure than Page Likes. That’s our take. The New Insights | Think! Social Media. Last week, the old version of Facebook Insights faded into history, replaced by a leaner, more focused version. The new Insights places less of a focus on Likes, as maturing Fan pages switch from Growth to Engagement+Growth. Troy Thompson at Travel 2.0 made this observation earlier this year. 2012 will be all about Engagement.

It’s not enough to have tens or even hundreds of thousands of Fans if they aren’t interacting with your Brand. Engagement is about turning passive observers into passionate contributors. The Holy Grail of Engagement is a Brand who barely posts content because Fans are sharing their own content that reflects the Brand. The new Facebook Insights makes steps towards creating Intelligence on what content is engaging and highlights 4 important metrics: For Tourism Organizations, the primary KPI’s to measure using these metrics are Reach (Awareness)Engagement (Organic Conversation)Industry Leads (Conversions) Be Sociable, Share!

How to increase Facebook company page engagement. Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry averages. The creative was executed by JESS3 and PageLever supplied the data. These are main learnings we took from the case: 1. Know Facebook’s “Golden ratio” The overall Facebook ratio for status updates is: 27% have a comment73% have a like The study show the breakdown for B2B and B2C; they’re similar: 2. If you fall behind this target avoid:Declarative status updatesText-only status updatesInconsistent postsRepetitive topicsBack-to-back frequencyDon’t forget referral sources – 92% of referrals within Facebook occurred though searches compared to 8% from the stream 3.

This is well known, but a good place to start if you’re not already. 4. 5. 6. This is a contentious tip. How to Claim Your Facebook Places - PCWorld Business Center. If your business is a brick and mortar location that customers visit in person, odds are good that it will end up in Facebook Places whether you put it there or not. Even if you don't choose to take advantage of Facebook Places to promote business, you should still claim ownership of your place to ensure the information is accurate.

With half a billion Facebook members, odds are good that at least a few of them are your customers. That means there is a likelihood that someone will "check-in" to Facebook Places at your place of business and your establishment will have a Facebook Places page whether you intend to use it or not. You don't have to bother claiming your Place. But, if it's going to be there anyway, you may as well at least manage and maintain the basic details. If your Facebook Place doesn't exist yet, you can use the smartphone Facebook app to check-in at your business to create it.

The ultimate guide to the Facebook Edgerank algorithm. EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears. It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others.

For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works. Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Let’s start off with the name.

The EdgeRank formula is based on these three elements. Affinity Edge Weight. Bonne pratique : ce qu’il faut savoir avant de mentionner Facebook. Comparatif de l'interface Facebook - Avant / Après le nouveau News Feed Jeudi dernier, le 7 mars 2013, Facebook a présenté son nouveau fil d’actualité, plus communément appelé... > Voir l'article La 85ème cérémonie des Academy Awards (Oscars 2013) sur Facebook Hier se déroulait, à Los Angeles, la prestigieuse cérémonie des Academy Awards qui récompense les œuvres... > Voir l'article D’après Facebook, qui sont vos concurrents ?

Vous connaissez déjà les suggestions de produits similaires sur les sites e-commerce. Cela est un réel atout pour le site mais... > Voir l'article.