Tout savoir sur les formats publicitaires Facebook [Dossier Facebook Marketing] Gamestop to J.C. Penney Shut Facebook Stores: Retail. (Corrects to remove wrongly attributed quote in seventh paragraph of Feb. 17 story.) Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Gamestop has company. Over the past year, Gap Inc., J.C. Facebook, which this month filed for an initial public offering, has sought to be a top shopping destination for its 845 million members. “There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,” Mulpuru said in a telephone interview. A year ago, investors hailed so-called F-commerce as the next big thing, speculating that the company had potential to threaten Amazon.com Inc.
David Fisch, Facebook’s director of business development, said in June that the site would make shopping online, previously a solitary experience, more social. Physical Goods Shut Quickly. How To Use Facebook Places For Your Business. Want to have your own business show up within Facebook Places?
For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. Salariés : Attention, à vos propos sur Facebook ! Comment contacter Facebook ? Comment Contacter Facebook ?
2.33 (46.67%) 3 votes. Comment calculer le taux d'engagement d'une page Facebook ? Depuis que les posts des pages Facebook ne rapportent plus autant de visibilité qu'avant en terme d'impressions (quantité), on dit que ce qui importe maintenant, c'est le taux d'engagement de sa communauté (qualité).
(Voir sur ce point le très bon article de Mathieu Bruc "...ce n'est pas la taille qui compte") Très bien, mais concrètement ça veut dire quoi ? Ça se calcule comment ce taux d'engagement ? Après une longue et passionnante discussion sur Twitter avec @MathieuBruc, @JimMacFly, @kanjykanj et @flexyflow suivie et relayée notamment par @jimbednarek et @alrixs, le taux d'engagement se calculerait actuellement de la manière suivante sur Facebook : EdgeRank and Graph Rank Defined. Facebook has two algorithms that are important to marketers and developers but are largely misunderstood by people across industries.
Graph Rank and EdgeRank are what the social network uses to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom. Graph Rank applies to Open Graph applications, not page posts or friend’s status updates. Those are affected by EdgeRank, which determines what shows up in your News Feed. Neither of these is a global score. Every bit of activity on the site has a different rank for different users. EdgeRank is the algorithm that determines what items populate your News Feed. These factors are why you might see every check-in and linked shared by your best friend, but only see whole photo albums from someone else. [Update July 25, 2012 - Facebook says it no longer refers to its algorithm as EdgeRank, though many people outside of the company still refer to it that way.
Boosket-Ads 2.0 gagne en précision et en puissance. Facebook Insights — My Favorite KPIs (as of Dec-2011) This is the last post in an informal 3-part series covering what Mike Amer, a fellow analyst at Resource Interactive, and I have arrived at when it comes to understanding and using the latest release of Facebook Insights.
In this post, I’ll cover what metrics we’re generally gravitating towards as effective ways to measure the performance of a Facebook page. As many, many, many people pointed out before the latest update to Facebook Insights, Page Likes (or “fan count”), while easy to measure, is not a particularly meaningful metric. As John Lovett would say, it is simply a “counting metric.” Below are the metrics I’m gravitating to these days as KPIs for a page: Reach and Impressions – pick one or the other, but, if one of your goals for Facebook is to gain exposure for your brand, these are much better measures of exposure than Page Likes. That’s our take. Think! Social Media. Last week, the old version of Facebook Insights faded into history, replaced by a leaner, more focused version.
The new Insights places less of a focus on Likes, as maturing Fan pages switch from Growth to Engagement+Growth. Troy Thompson at Travel 2.0 made this observation earlier this year. 2012 will be all about Engagement. It’s not enough to have tens or even hundreds of thousands of Fans if they aren’t interacting with your Brand. Engagement is about turning passive observers into passionate contributors. How to increase Facebook company page engagement. Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation.
We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry averages. The creative was executed by JESS3 and PageLever supplied the data. These are main learnings we took from the case: 1. How to Claim Your Facebook Places - PCWorld Business Center. The ultimate guide to the Facebook Edgerank algorithm. EdgeRank is one of the most important algorithms in marketing.
Despite this, very few people have heard of it and fewer still can claim that they fully understand it. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears. It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure.
Let’s start off with the name. Bonne pratique : ce qu’il faut savoir avant de mentionner Facebook. Comparatif de l'interface Facebook - Avant / Après le nouveau News Feed Jeudi dernier, le 7 mars 2013, Facebook a présenté son nouveau fil d’actualité, plus communément appelé... > Voir l'article La 85ème cérémonie des Academy Awards (Oscars 2013) sur Facebook Hier se déroulait, à Los Angeles, la prestigieuse cérémonie des Academy Awards qui récompense les œuvres... > Voir l'article D’après Facebook, qui sont vos concurrents ? Vous connaissez déjà les suggestions de produits similaires sur les sites e-commerce. Cela est un réel atout pour le site mais... > Voir l'article.