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More than ever, hard numbers are necessary to demonstrate success. They are all but incontrovertible and easy to communicate, and they can point out what is or isn't working. However, keep in mind that Mark Twain once said, "There are three kinds of lies: lies, damn lies, and statistics." It can be difficult to measure success of efforts that rely on emerging media; despite the fact that they are online channels, it's tough to decide what to track and what the numbers mean.
Making Twitter Success Measurable : MarketingProfs
10 Killer Tips for Creating a Branded YouTube Channel
Catherine-Gail Reinhard is Executive Producer & Director at Videasa , an award-winning web video agency that creates campaigns on YouTube and emerging media platforms. You can follow her on Twitter @catherine_gail . There was a time when YouTube was considered a wild-wild west of content — a place where marketers shied away from uploading their commercials, let alone building a branded channel. But these days, YouTube has become more mini-van than stagecoach. From Toyota Sienna’s high-profile television commercials urging consumers to visit their YouTube channel, to (what might be considered the anti-minivan) Harley Davidson’s fan-centric YouTube universe, there has been a noticeable shift in corporate adoption of the platform. There are many companies now that are hopping on the bandwagon.
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Social Commerce Technologies | Product Reviews & Customer Review
The voice of the customer provides invaluable insight into how your brand is perceived. Bazaarvoice allows clients to leverage this voice by creating online social communities that encourage authentic conversations about your brand. You can then amplify these conversations across a global network, allowing you to connect directly with customers.
