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Examples. How to? Twitter. How to? Lufthansa MySkyStatus™ Twelpforce (twelpforce) Making Twitter Success Measurable : MarketingProfs. More than ever, hard numbers are necessary to demonstrate success. They are all but incontrovertible and easy to communicate, and they can point out what is or isn't working. However, keep in mind that Mark Twain once said, "There are three kinds of lies: lies, damn lies, and statistics.

" It can be difficult to measure success of efforts that rely on emerging media; despite the fact that they are online channels, it's tough to decide what to track and what the numbers mean. For new-media darling Twitter, with its established tweetocracy (and people coining phrases with "tweet" left, right, and center), marketers are finding more tools to help them understand how their efforts are performing in this new medium. This article will explore different ways to measure success (and mistakes) on Twitter by examining several real-world campaigns and the tools marketers can use to measure campaign success. First, Know What to Measure For Dell, the ability to measure follow-through is valuable. YouTube - Broadcast Yourself. 10 Killer Tips for Creating a Branded YouTube Channel. Catherine-Gail Reinhard is Executive Producer & Director at Videasa, an award-winning web video agency that creates campaigns on YouTube and emerging media platforms.

You can follow her on Twitter @catherine_gail. There was a time when YouTube was considered a wild-wild west of content — a place where marketers shied away from uploading their commercials, let alone building a branded channel. But these days, YouTube has become more mini-van than stagecoach. From Toyota Sienna’s high-profile television commercials urging consumers to visit their YouTube channel, to (what might be considered the anti-minivan) Harley Davidson’s fan-centric YouTube universe, there has been a noticeable shift in corporate adoption of the platform.

There are many companies now that are hopping on the bandwagon. Just about every corporation and small business is creating a branded channel on YouTube, but there are still relatively few marketers who have managed to harvest the full potential of the platform. 1. Facebook.

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Social Commerce Technologies | Product Reviews & Customer Review. CoTweet® - How business does Twitter.