background preloader

Examples

Facebook Twitter

Business Applications Of Social Media Inside Organizations: An O. Companies have been using social media primarily as a general communications tool - mostly for public relations and marketing. That is about to change, as businesses discover its value as an essential tool for customer engagement - providing lead generation, immediate customer contact, and customer interaction. Four factors are driving this trend. Leading Business Uses of Social MediaMost popular business uses of social media Marketing and PR are currently the leading business uses of social media; sales and collaborative work lag behind.Social media is being used in business most often as a marketing and public relations tool, while uses in sales support and collaborative work lag behind. Almost three quarters of respondents said their organizations use social media for branding, and two thirds use it for public relations.

Photo credits:The Coming Change In Social Media Business Applications: Separating The Biz From The Buzz - Björn Meyer. Gimme! Coffee - Home Page. How One Coffee Retailer Uses Social Media for Growth : Technolog. Gimme! Coffee , the New York-based coffee roaster and retailer is about more than just coffee beans. The operation touts coffee as an ar April 01, 2010 Gimme! Coffee, the New York-based coffee roaster and retailer is about more than just coffee beans. The operation touts coffee as an art, something to be cherished and crafted, and is using social media to get the word out. With a total of six storefront locations, a roasting facility, and about 75 employees, Gimme! Using Social Media Makes Businesses Grow Gimme! Cuddeback explained that this is a low-cost way to have more targeted communication and engagement with customers. Cuddeback is not alone in this assertion; findings from the Center for Marketing Research at the University of Massachusetts Dartmouth show social media continues to be an influential force for businesses.

Content Educates Fans, Followers Gimme! Several Gimme! How Ford Got Social Marketing Right - The Conversation - Harvard. By Grant McCracken | 12:20 PM January 7, 2010 Ford recently wrapped the first chapter of its Fiesta Movement, leaving us distinctly wiser about marketing in the digital space. Ford gave 100 consumers a car for six months and asked them to complete a different mission every month. And away they went. At the direction of Ford and their own imagination, “agents” used their Fiestas to deliver Meals On Wheels. They used them to take Harry And David treats to the National Guard. They went looking for adventure, some to wrestle alligators, others actually to elope.

All of these stories were then lovingly documented on YouTube, Flickr, Facebook, and Twitter. The campaign was an important moment for Ford. And it was an important moment for marketing. I had the good fortune to interview Bud Caddell the other day and he helped me see the inner workings of the Fiesta Movement. Bud said, The digital space is an economy after all. Fiesta’s campaign worked because it was founded on fair trade. How Starbucks Builds Meaningful Customer Engagement via Social M. Zappos CEO on How To Deliver Happiness with Social Media [INTERV.

Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, April 30th-May 2nd in Silicon Valley, where Tony Hsieh will be speaking, along with staff from Google, Facebook, and Twitter. The conference explores living wisely and purposefully in our modern age. Mashable readers can use code Mashable for a discount when registering. After visiting Zappos almost a year ago for a Mashable article on their approach to social engagement, I decided to follow-up with CEO Tony Hsieh on a subject of increasing interest to more people: how to engage social media in ways that foster happiness. Hsieh is an early adopter and active user on Twitter and has helped pioneer an approach to social media that is informative, engaging, and fun.

In the following interview, Hsieh talks about a range of subjects, from the four categories for all his tweets, to the importance of happiness both personally and organizationally, to the biggest mis-perception people have about him. Our values are: