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Overview The box art for Silver. Pokemon Gold and Silver were released on October 14, 2000 in North America (November 21, 1999 in Japan and April 6, 2001 in Europe ) for the Game Boy (although it also supported the Super Game Boy and Game Boy Color ). Development was done by Game Freak , publishing by Nintendo , and marketing and licensing from The Pokemon Company . Taking place in the Johto region, the second generation of Pokemon introduced 100 new Pokemon .