TweetSERPing: Using Twitter for SEO – BrightonSEO Video. Written by Craig Charley – Thu 24 Apr 2014 We always look forward to the panel debates at BrightonSEO as the discussion is more open. It's even better when they involve ex-members of the Google Search Quality team (and a "former" spammer). Moderated by theMediaFlow's Nichola Stott, this year's panel included Fili Wiese and Kaspar Szymanski, both ex-Google turned SEO Consultant, and Gareth Hoyle, representing LinkRisk. The topics included the disavow file, link removals, manual & algorithmic penalties, negative SEO, the definition of a bad link and how Google treats penalised sites. If I was to sum up the discussion with one quote it would be from Gareth's snappy catchphrase: "Made for SEO, Has to Go" You can watch the full panel discussion below, or read our summary of the main points if you are short for time. Read More Written by Andy Trainer – Sun 13 Apr 2014 This tutorial is an extract from our popular 1-day Advanced Excel course.
Excel has two Lookup functions; Vertical and Horizontal. Google’s Robotic Recipe Search Favors SEO Over Good Food. Editor’s note: Guest writer Amanda Hesser is a cookbook author, co-founder of cooking community site Food52, and a food columnist for the New York Times. The entity with the greatest influence on what Americans cook is not Costco or Trader Joe’s. It’s not the Food Network or The New York Times. It’s Google. Every month about a billion of its searches are for recipes. In late February, when Google announced that it was adding a new kind of search, specifically for recipes, it seemed like good news for a site devoted to cooking—at last Google was shining its searchlight on content we deeply care about.
Before these new changes, Google recipe results favored sites with lots of content and good S.E.O. – e.g. The problem is that this new search effectively prevents the thousands of excellent cooking sites and blogs from ever seeing the light of day. Take, for instance, a recent search for “cassoulet.” Google’s new approach is misguided even if sites don’t try to game it. Piwik - Web analytics - Open source. Adwords | Sponsrade länkar | PPC | Tips och råd på Adwordsbloggen. How to Search Engine Optimize a Blog [Infographic] Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. In our State of Inbound Marketing Report , we discovered that companies with more indexed website pages generate more leads on a monthly basis.
Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads. Unfortunately, many businesses invest the time and effort in creating blog content but don't take the time to optimize their blog and its content for search engines . The folks over at SEOmoz created a great infographic dedicated to blog SEO. Blog SEO is important to your inbound marketing goals.
White Hat SEO 101 Infographic. SEO Building Blocks - Click For Full Size Image Please Share This Image: <a href=" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', ' 'White Hat SEO 101']);" ><img src=" alt="White Hat SEO 101">White Hat SEO 101</a> Level 1 – Getting Prepared Keyword Research – Doing extensive Keyword Research really should be the first part of any SEO plan. On Page SEO – On Page SEO is the single most important factor in determining where your website ranks. Site Blog – Having a “blog” for your site is a particularly great way to communicate with your visitors about site updates, direction, and achievements. Notify Google – Google gives you great tools to notify them about content on your website via Sitemaps and Webmaster Tools.
Level 2 – Great Content Infographics – Infographics are a new trend that started in late 2009. Sökmotoroptimering – en föreläsningsserie. In Share Email in Share 0 Jag inleder idag del ett i en serie miniföredrag som handlar om sökmotoroptimering i allmänhet och om sökmotoroptimering och WordPress i synnerhet. WordPress har rykte om sig att vara bra när det kommer till sökmotoroptimering, och det stämmer. Men det räcker inte med att installera en WordPress-blogg och sedan tro att Google ska placera alla dina sidor i topp i Google-resultaten.
I den här första delen presenterar jag främst tänkesättet kring den sorts sökmotoroptimering som jag ägnar mig åt . Men vi börjar utifrån valet av domän och plattform. Om du tänker sälja biljetter till musikaler i london så ska det märkas i din domän . Jag utgår i den här serien ifrån att du har vissa fundamentala tekniska kunskaper, och är beredd att lägga din WordPress-sajt på ett webbhotell där du kan göra vissa tekniska ändringar, och alltså inte använder WordPress.com eller något annat blogghotell för din sajt. De kommande avsnitten kommer att delas upp så här: Att skriva för Google. 17 Ways Search Engines Judge the Value of a Link. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It's 9:30am and you've just started a pitch for a new SEO client. They're the curious type - wanting to know how search engines rank pages, why the changes you'll recommend will make an impact, where you learned to do SEO, and who you can list as good examples of your work.
As you dive deeper into the requirements for the project, you arrive at the link building section. The client wants to know why link building matters so much. How does Google decide how much a particular link helps my rankings? That's where this blog post comes in handy. Before we start, there's one quick concept that's critical to grasp: As you've likely noticed, search engines have become more and more dependent on metrics about an entire domain, rather than just an individual page. . #1 - Internal vs. . #2 - Anchor Text #3 - PageRank #4 - TrustRank #5 - Domain Authority #13 - Link Type. What impact is SEO having on journalists? Reports from the field. Last week, I wrote that SEO and audience metrics, when used well, can actually make journalism stronger. But I got pushback from journalists who complained that I was parroting back management views rather than the on-the-ground experiences of the reporters who have to deal with SEO-crazy bosses.
So the natural next move was to gather more evidence. It seems that whether SEO makes your journalistic life miserable you depends on how smart your news organization is about using SEO — and how your news organization does in making you feel invested in the process of combining SEO with quality content production. Organizations that understand the power of SEO and social news to drive traffic — rather than chase traffic — will keep their reporters in the loop and make them happy. Some journalists I communicated with (who shall remain nameless so they can keep their jobs) say SEO is pushing them to the brink. I emailed with one unhappy Washington Post reporter. The value of metrics. En blogg om SEO, PPC, sosiale medier… What Do SEOs Know?
The 5 NEW Rules Of Social Media Optimization (SMO) August 10, 2010 | 35 Comments About a week ago I started seeing a curious number of tweets, links and Google Alerts to a popular blog post I wrote 4 years ago. The reason was that today happens to be the four year anniversary of that post which first introduced the idea of Social Media Optimization or SMO as it is now popularly known into the world of digital marketing and on Wikipedia. For many of the readers who consistently read my posts today, this SMO post may have been the reason they first stumbled onto my blog.
It became an unintentionally big idea that captured the attention of a growing niche of digital marketers who saw themselves at the intersection of working in search engine optimization (SEO) and wanting to branch out into new world of social media. In the four years since that post I have tried to focus this blog on my real passion of sharing insights that could inspire people to create better marketing to sell their ideas to the world.
The short answer is yes. SEO for Bing Versus Google. As we all know, Microsoft’s Bing is the new kid on the search engine block. However, with high profile ad campaigns, a deal to power the rejuvenated Yahoo! Search and some recent bad publicity for Google, Bing now finds itself powering nearly 30% of the search market share[1] (if you consider Yahoo! Search). Not bad considering it was launched just a little over a year ago. Since Bing’s launch in June 2009, SEO experts all around the world have been testing away and pouring over the new algorithm in an effort to understand how it works, what the ranking factors are, and what carries most weight. As Bing continues to gain search engine market share, it becomes even more important to find out how Bing works.
Whether you’re a site owner wanting to fare better on Bing, or a web developer or web designer working with the marketing team of a project — this quick guide will get you up to speed on things you should know for optimizing your sites for Bing. Official Resources for Bing SEO Summary. Åtta Expertåsikter om Bloggen som SEO-Verktyg! - Disruptive - En blogg om entreprenörskap, riskkapital och webb 2.0. Simons SEO-tips - Gratisverktygen du bör testa del 1 | Binero blogg. InShare0 Vi fortsätter serien här med blogginlägg rörande SEO-tips (Om du missat så är SEO en förkortning på Search Engine Optimization, sökmotoroptimering på svenska) och idag är det dags att gå vidare med att tipsa om några bra verktyg att använda sig av när det gäller SEO.
Det finns 100-tals olika verktyg ute på marknaden. Allt från gratisverktyg på spattiga sidor till dyra avancerade länkverktyg som gör livet enklare för professionella SEOs. Eftersom man inte alltid har 10 000:- i fickan att lägga på SEO-verktyg tänkte jag i två delar gå igenom bra verktyg som inte kostar någonting att använda – så här kommer… 5 gratis SEO-verktyg du bör testa! 1. På svenska vill Google kalla detta för Google Sökordshjälpmedel. Det här verktyget är ett måste att använda när det gäller din nyckelordsforskning. Det här är inte ett så svårt verktyg att använda – skriv bara in nyckelord och se hur många som söker på det och få förslag på andra begrepp. 2. Skadlig kod, spindlingsproblem mm. 3. 4. 5. P.S. WordPress SEO-guide hos Binero + presentation | Joinsimon.se. Outreach for Linkbuilding - Whiteboard Friday. Linking Google Analytics to Webmaster Tools. Webmaster level: All If you use Google Analytics to track site data, you can now link your Webmaster Tools verified site to an Analytics profile when they use the same Google Account.
Not only will your Analytics profiles be accessible within Webmaster Tools, but you'll also be able to more easily access a few Google Analytics features: View your Google Analytics Referring Pages report directly from the Links to your site page in Webmaster Tools. This report helps you understand the overall trends in traffic volume from referrals, as well as the sites driving those trends.Access the Google Analytics Dashboard directly from the Analytics link in the top left bar when you’re on a site-related page. To link a verified site in Webmaster Tools to a Google Analytics profile: On the Webmaster Tools home page, click Manage next to the site you want, then click Google Analytics profile. Select the profile you want to associate with the site, then click Save. En Lyckad Google Bombning…. - Disruptive - En blogg om entreprenörskap, riskkapital och webb 2.0.
Google Analytics Website Dashboard for Wordpress. It’s also good to know as much as you can about your visitors. Where did they come from? What are they reading on your site or blog? What kind of changes do you need to make in order to get, keep, or grow that readership? If you want more reasons to analyze your traffic, check out 7 reasons why your website won’t last without analytics. Many people reach for one of the most powerful tools out there to do the work for them. We have covered Google Analytics many times before here on MakeUseOf including Ryan’s recent article about how to put Google Analytics to work for you with email reports. Sometimes it can become a pain signing into Google Analytics to see what’s going on.
What if you could have the best of both worlds? Well, let me show you the Google Analytics Website Dashboard WordPress plugin. Setting Up Google Analytics Website Dashboard The plugin is hosted on the WordPress plugin site. That’s about all there is to installing it. The WordPress Traffic Monitoring Plugin. 8 Effective Ways to Increase Your Website Traffic.
The initial idea about a blog was that it could represent a place where its owner or administrator posts his thoughts, opinions or any news considered by him as being worthy. The readers are allowed to share their agreements/disagreements, usually in the form of the comments. Unfortunately (only for some and fortunately for many of us), the Internet hasn’t been for long an easy way to exchange information as it was initially designed; it is an interactive world-wide community and, at the same time, it turns into a prospective economical market. It is not such a big surprise but almost 75% of the blogs have been created because of the possibility to bring some extra money to the owners (but very few really do it!). Surely, the profit coming from blogs hasn’t guaranteed expensive trips to Hawaii for the owners, but this income can represent an important percentage of the overall income.
You may be interested in the following related articles as well. 1. 2. 3. 4. 5. 6. 7. 8. Image Credits. 9 Step SEO Checkup Using Google Webmaster Tools. If you’re an SEO beginner, Google Webmaster Tools (also known as GWT, if my fingers get lazy) is a great place to start a site tuneup. If you’re buried in SEO minutiae and need to pull together some intelligent, actionable to-do items for your site, you could do a lot worse than signing in at Google.com/webmasters/tools. Here’s my quick guide to an SEO checkup, GWT-style: 1. Go Looking For Trouble First, fix what’s broke. Use the Crawl Errors report as a great way to get a head start. Click Diagnostics::Crawl Errors. Fix the broken links wherever possible. 2. Haha. Duplicate content is a long-standing SEO bugaboo. Click Diagnostics::HTML suggestions. This report can give you great insight into duplicate content.
The ? Even if you don’t find a single duplicate page, it’s important that you have unique, descriptive title tags and compelling description meta tags for each page. 3. In a perfect world, you want Google to crawl 100% of your site’s visible pages. 4. 5. Whoa. 6. 7. 8. 9. Interview with Jan Jasper Kosok of freitag.de: “It’s ridiculous not to link to websites outside of your own”