Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer. Consider these ten tips inspired by your local grocery store or farmer’s market that will help you improve the quality of your social media efforts and keep customers interested long-term in your business or brand. 1. Display your finest In the television program “The Office,” the character of Dwight Schrute once reveals his secret for roadside produce selling at his Pennsylvania beet farm. 10 Tips For Marketing With Social Media
Varumärkets nya roll i de sociala medierna | The Brand-Man Favorit i Repris 25 | Inlägget publicerades den 27 maj 2009 | 13 kommentarer Branding, alltså varumärkesutveckling, håller på att förändras i grunden. Nya teknologier och mediekanaler har flyttat samhället från mass production till mass contribution . Vi står, kort sagt, mitt i en omvälvning av hur varumärken skapas, utvecklas och – inte minst – ägs. På 1950-talet lanserade Rosser Reeves USP:n, Unique Selling Proposition .
26 Ways to Engage With Customers Using Video Are you using video to connect with customers and prospects? Videos will enhance client communication and collaboration, and help support and drive new business. In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms .
Being where citizens are is the key to engagement Andrea Di Maio VP Distinguished Analyst 12 years at Gartner 25 years IT industry Andrea Di Maio is a vice president and distinguished analyst in Gartner Research, where he focuses on the public sector, with particular reference to e-government strategies, Web 2.0, the business value of IT, open-source software… Read Full Bio Coverage Areas: by Andrea Di Maio | June 16, 2011 | 1 Comment When I was in Canada last week I had a lovely lunch with clients from a provincial agency in the western part of the country.
Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter. Social Media For PR: Why It's Vital You Embrace It - Online Marketing Blog
Stop using QR codes! Stop using QR codes! This autumn the use of QR codes in advertising in Stockholm has exploded. There are more codes visible now than ever before.
Two thirds of consumers don't know what QR codes are: survey QR codes may be popular among marketers, but the vast majority of consumers (64%) don't know what they are for. According to a survey of 794 online respondents by Simpson Carpenter, just 36% of consumers know what QR codes are for, while 11% have actually used them? Does this lack of awareness mean that QR codes are not such a valuable tool, or do they target a smaller but potentially more valuable audience? How useful do consumers find QR codes? Amongst the 11% of respondents that had actually used a QR code, just under half (47%) said they found them very useful and would like to see them more widely available, a third (33%) found them useful on certain occasions and don’t mind using them. However, a fifth (20%) think they don’t really offer any advantages and don’t expect to use them in future.
I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image resembling a square-like maze.
Direct response marketers have been using various statistical models for decades to determine how to predict human behavior. They've built proven models that can help a marketer reach a highly targeted audience with a high degree of reliability and show that audience a message that has a higher probability of success than a random untargeted message. The easiest way to see this at work is to buy a house. Two years ago, I bought a house (my timing was impeccable). The real reason consumers are creeped out by online ads
The top reason why many organizations and people are holding back from building effective social presences is confusion about what constitutes good content. They've heard or imagine that social media is very content intensive, and they don't have the resources to feed all the streams. Plus, organizations tend to view online content as "content about us" that needs to go through approval cycles in the same way Web content is still being proposed on company Web sites. Take a look at a few and you will see that read one, you have read many. Debunking 5 Myths About Content Marketing
Det finns många saker att tänka på när man ska bygga en bra produktsidan för sin e-handelsplats och det handlar inte bara om röda priser och stora köpknappar utan lika mycket om att hjälpa kunden ta beslutet att trycka på köpknappen. Så här är en lista på 11 punkter som kan hjälpa dina kunder att klicka på “köp” i stället för att surfa vidare. 1. Bra Produktbilder 11 tips för en bättre produktsida - Andreas Normans blogg
Headstream Social Brands 100 Report
How to Find Your Most Important Fans Word of mouth is an incredibly powerful marketing tool, but how do you work out which customers are most important in spreading your message? Services like PeerIndex or Klout help you find experts and influencers in particular communities, but can't measure what people have actually done for your business. The new Vipli.st service from Awe.sm aims to fill this gap by uncovering the fans who drive the most sharing.