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10 Tips For Marketing With Social Media. Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer.

10 Tips For Marketing With Social Media

Consider these ten tips inspired by your local grocery store or farmer’s market that will help you improve the quality of your social media efforts and keep customers interested long-term in your business or brand. 1. Display your finest In the television program “The Office,” the character of Dwight Schrute once reveals his secret for roadside produce selling at his Pennsylvania beet farm. The trick, Schrute insists, is to display the best beets prominently, creating in the customer the need to buy the produce immediately. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Varumärkets nya roll i de sociala medierna. 26 Ways to Engage With Customers Using Video. Are you using video to connect with customers and prospects?

26 Ways to Engage With Customers Using Video

Videos will enhance client communication and collaboration, and help support and drive new business. In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms. Being where citizens are is the key to engagement. Andrea Di Maio Managing VP 15 years at Gartner 28 years IT industry Andrea Di Maio is a managing vice president for public sector in Gartner Research, covering government and education.

Being where citizens are is the key to engagement

His personal research focus is on digital government strategies strategies, Web 2.0, open government, cloud computing, the business value of IT, smart cities, and the impact of technology on the future of government Read Full Bio Coverage Areas: by Andrea Di Maio | June 16, 2011 | 1 Comment When I was in Canada last week I had a lovely lunch with clients from a provincial agency in the western part of the country. Social Media For PR: Why It's Vital You Embrace It. Stop using QR codes! Stop using QR codes!

Stop using QR codes!

This autumn the use of QR codes in advertising in Stockholm has exploded. There are more codes visible now than ever before. Two thirds of consumers don't know what QR codes are: survey. QR codes may be popular among marketers, but the vast majority of consumers (64%) don't know what they are for.

Two thirds of consumers don't know what QR codes are: survey

According to a survey of 794 online respondents by Simpson Carpenter, just 36% of consumers know what QR codes are for, while 11% have actually used them? Does this lack of awareness mean that QR codes are not such a valuable tool, or do they target a smaller but potentially more valuable audience? How useful do consumers find QR codes?

Top 14 Things Marketers Need to Know About QR Codes. I recently spoke at SES New York on best practices for mobile marketing with QR codes.

Top 14 Things Marketers Need to Know About QR Codes

Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. The real reason consumers are creeped out by online ads. Direct response marketers have been using various statistical models for decades to determine how to predict human behavior.

They've built proven models that can help a marketer reach a highly targeted audience with a high degree of reliability and show that audience a message that has a higher probability of success than a random untargeted message. The easiest way to see this at work is to buy a house. Two years ago, I bought a house (my timing was impeccable). Within weeks of my mortgage closing, I began to receive all sorts of interesting things in the mail. This was interesting because I explicitly opted out of having the data from my mortgage shared with anyone (or so I thought).

The DR industry has statistical models that clearly show the series of marketing opportunities that are associated with major life events. Debunking 5 Myths About Content Marketing. The top reason why many organizations and people are holding back from building effective social presences is confusion about what constitutes good content.

Debunking 5 Myths About Content Marketing

They've heard or imagine that social media is very content intensive, and they don't have the resources to feed all the streams. Plus, organizations tend to view online content as "content about us" that needs to go through approval cycles in the same way Web content is still being proposed on company Web sites. Headstream Social Brands 100 Report. How to Find Your Most Important Fans. Word of mouth is an incredibly powerful marketing tool, but how do you work out which customers are most important in spreading your message?

How to Find Your Most Important Fans

Services like PeerIndex or Klout help you find experts and influencers in particular communities, but can't measure what people have actually done for your business. The new service from aims to fill this gap by uncovering the fans who drive the most sharing. Launched at the Strata Startup Showcase last week, the site visualizes how Plancast events are shared across social networks like Twitter and Facebook. It draws a tree showing the first person to create a plan, with links below to everyone who added themselves as attendees after clicking on that link, downwards through the entire history of the conversation around the event.