10 Tips For Marketing With Social Media. Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer. Consider these ten tips inspired by your local grocery store or farmer’s market that will help you improve the quality of your social media efforts and keep customers interested long-term in your business or brand. 1. Display your finest In the television program “The Office,” the character of Dwight Schrute once reveals his secret for roadside produce selling at his Pennsylvania beet farm.
The trick, Schrute insists, is to display the best beets prominently, creating in the customer the need to buy the produce immediately. “Those,” he says, “Are the money beets.” 2. 3. 4. 5. 6. 7. 8. 9. 10. Varumärkets nya roll i de sociala medierna. Favorit i Repris 25 | Inlägget publicerades den 27 maj 2009 | 13 kommentarer Branding, alltså varumärkesutveckling, håller på att förändras i grunden. Nya teknologier och mediekanaler har flyttat samhället från mass production till mass contribution. Vi står, kort sagt, mitt i en omvälvning av hur varumärken skapas, utvecklas och – inte minst – ägs. På 1950-talet lanserade Rosser Reeves USP:n, Unique Selling Proposition. Idén var enkel: Varje produkt har någonting som gör den unik, och det är den uniciteten som måste göras kristallklar för målgrupperna. På 1960-talet kom ESP, Emotional Selling Proposition. På 1980-talet fanns en del marknadsförare som ansåg att framgång hängde samman med en stark OSP, Organizational Selling Proposition.
På 1990-talet hade många varumärken utvecklats bortom konkreta produkter eller organisationer. Innan vi går vidare vill jag poängtera att jag egentligen är en motståndare till alla avarter av begreppet USP. You tell me. Relaterat: 26 Ways to Engage With Customers Using Video. Are you using video to connect with customers and prospects?
Videos will enhance client communication and collaboration, and help support and drive new business. In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms. Like its predecessors in the five A-Z guides published here on Social Media Examiner—Twitter, Facebook, LinkedIn, blogs and Lead Generation—we’ll cover a lot of territory and introduce solutions to give you ideas about where you may want to spend time exploring video options for your business. A to Z Guide to Using Video #1: Apple’s FaceTime Apple’s FaceTime has created an important new option for video calls. Sameer Patel of the Sovos Group says, “Whether it’s for customer or employee communication… voice, video, conferencing and virtual meetings are front and center to how organizations look at collaboration.”
Show your face to clients and colleagues on Apple’s FaceTime #2: Behind the Scenes #3: Case Studies. Being where citizens are is the key to engagement. Andrea Di Maio Managing VP 15 years at Gartner 28 years IT industry Andrea Di Maio is a managing vice president for public sector in Gartner Research, covering government and education. His personal research focus is on digital government strategies strategies, Web 2.0, open government, cloud computing, the business value of IT, smart cities, and the impact of technology on the future of government Read Full Bio Coverage Areas: by Andrea Di Maio | June 16, 2011 | 1 Comment When I was in Canada last week I had a lovely lunch with clients from a provincial agency in the western part of the country.
We were discussing about how to make effective use of social media for citizen engagement purposes and I made an example I use quite often (and gave in a previous blog post). The client I was having lunch with had been struggling with figuring out how to engage citizens online to plan changes to quad bike tracks in a nearby park: should they create a community? Social Media For PR: Why It's Vital You Embrace It. Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter. The social web is far more than just Twitter, and if Twitter is the extent of your participation you’re missing out.
Lee’s diagram of social media and channels of distribution presents a visualization of a strong approach, where the centerpiece is a blog. Additionally, while today we speak about channel-specific PR or marketing, the future will be different. A quote from William Gibson adds clarity to this: image credit: will lion via flickr Segmentation will end when the digital divide is bridged. A recent digital readiness report states 18% of marketing decision makers have no interest whatsoever in traditional marketing. Authenticity/personality – the world and web crave it.
Stop using QR codes! Stop using QR codes! This autumn the use of QR codes in advertising in Stockholm has exploded. There are more codes visible now than ever before. Unfortunately the majority of them are poorly implemented. If the QR code doesn’t add to the user experience, don’t use them! In this blog post I’ve collected together a number of recent examples of QR codes in the wild here in Stockholm, Sweden. Almost every single code took me to a standard desktop website (or campaign site).
If a fishy bites, hold on! QR codes are not going to be scanned by a large number of people - irrespective of the hype, most people don’t know what the hell they are, don’t know how to scan them, or don’t care about scanning them. When you get someone who does know what they are, and does bother to scan them - you want to make sure you hold on to them! Build for the context By and large this means always think mobile when you are using QR codes. QR Codes in the wild Nokia N9 The code leads to the full desktop website.
FV Seleqt. Two thirds of consumers don't know what QR codes are: survey. QR codes may be popular among marketers, but the vast majority of consumers (64%) don't know what they are for. According to a survey of 794 online respondents by Simpson Carpenter, just 36% of consumers know what QR codes are for, while 11% have actually used them? Does this lack of awareness mean that QR codes are not such a valuable tool, or do they target a smaller but potentially more valuable audience? How useful do consumers find QR codes? Amongst the 11% of respondents that had actually used a QR code, just under half (47%) said they found them very useful and would like to see them more widely available, a third (33%) found them useful on certain occasions and don’t mind using them.
However, a fifth (20%) think they don’t really offer any advantages and don’t expect to use them in future. Barriers to QR adoption Other surveys on QR usage A recent comScore survey found that 14m US mobile users, which equates to 6.2% of the total mobile audience, scanned a QR code in June 2011. Top 14 Things Marketers Need to Know About QR Codes. I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image resembling a square-like maze.
Unlike a 1-dimensional UPC code, a 2-dimensional barcode stores data in both directions and can be scanned vertically or horizontally to be decoded. 2. 2D Barcodes Can Store a Variety of Data A traditional 1D barcode (UPC/EAN) stores up to 30 numbers, while a 2D barcode (QR) can store up to 7,089 numbers. TextHyperlinkTelephone number (Phone call)SMS/MMS messageEmail (Send message)Contact entry (vCard or meCard)Calendar entry (vCalendar) Storing a hyperlink presents a myriad of possibilities beyond just loading a web page -- play a video, download a mobile app, check-in on Foursquare, update a Twitter status, "Like" a Facebook page, display map directions, and more. 3. 5. 6. Debunking 5 Myths About Content Marketing. The top reason why many organizations and people are holding back from building effective social presences is confusion about what constitutes good content. They've heard or imagine that social media is very content intensive, and they don't have the resources to feed all the streams.
Plus, organizations tend to view online content as "content about us" that needs to go through approval cycles in the same way Web content is still being proposed on company Web sites. Take a look at a few and you will see that read one, you have read many. All because best practices are taken too literally. You see similar introductions to the company and what it does, similar structure to solution or product descriptions. Social media can help you improve your content and gain an understanding of how to use it effectively. As a bonus, you get to connect directly with the people who are interested in what you have to say and do.
There are other misconceptions about content marketing. Headstream Social Brands 100 Report. How to Find Your Most Important Fans. Word of mouth is an incredibly powerful marketing tool, but how do you work out which customers are most important in spreading your message? Services like PeerIndex or Klout help you find experts and influencers in particular communities, but can't measure what people have actually done for your business. The new Vipli.st service from Awe.sm aims to fill this gap by uncovering the fans who drive the most sharing. Launched at the Strata Startup Showcase last week, the site visualizes how Plancast events are shared across social networks like Twitter and Facebook. It draws a tree showing the first person to create a plan, with links below to everyone who added themselves as attendees after clicking on that link, downwards through the entire history of the conversation around the event. Here's what it looks like for a SXSW Lean Startup plan: The number next to each name shows how many attendees each person helped to sign up.