Ben & Jerry's Gets High Marks for Colorado Marijuana Tweet. Colorado's legalization of recreational marijuana sales is too divisive to be a real-time marketing opportunity for most brands.
Unless, of course, your brand happens to be a hippie-tinged brand of Grade A munchies. Ben & Jerry's, the Unilever-owned ice cream brand, was one of the few —- perhaps the only — major brand to weigh in on the issue. The ice cream company did so with this apropos tweet on Thursday. BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado.
Craft beer and social media - a lesson from the artisan brewers. According to Mintel statistics from America craft beer appeals to 49% of millennials and 40% of genXers.
With this shift in the demographic of craft ale drinker’s inclusive social media marketing has never been more important. A recent campaign by Scottish brewers BrewDog caused quite a stir on social media. The mischievous brand sought to create the world’s first crowd-sourced beer. Twitter users were asked to Tweet using #MashTag to vote on the ingredients, the hops even the label. What resulted was a myriad of Tweets, 5,000 votes and coverage across the net with the story being widely reported in America. Craft beer marketing and importantly sales have got some of the big drinks producers sitting up and listening.
According to figures published in Marketing Week; “Volume sales have fallen for the eighth year in a row in the UK with 381 million fewer pints drunk in 2012, according to the British Beer and Pub Association. And their marketing efforts don’t stop there. Interview with Southampton FC's Jim Lucas. It has been a little while since our last digisport interview on UKSN. We’re delighted to welcome Jim Lucas, Communications Officer at Premier League outfit Southampton. The club is settling well into the top flight of football here in England after a break of a 7 years, a time that saw them go as low as the League 1 before two successive promotions saw them back with the best last summer. Jim’s answers give a great insight into how football clubs use social media and what they see as the future of the industry.
Hi Jim. Thanks for taking the time out to answer a few questions. I’m part of a small media and communications department, which consists of two communications officers – of which I am one – plus two audio-visual officers, all working under the club’s head of media. All five members of the media department contribute to our social media platforms, but I have taken the lead on that front over the past year – particularly since our promotion to the Premier League.
How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active accounts across the social web. So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+. By way of comparison, check out our other posts that take a similar look at other brands including Red Bull, Cadbury, Microsoft, Walmart and Nike...
Facebook Graph Search Update: Facebook Now Passing Keywords to Destination Websites, Can Track in Google Analytics. Facebook Graph Search launched in January, and I was fortunate to have early access.
Upon gaining access, I began heavily testing Facebook’s new social search capabilities. That research led to my first post covering my initial thoughts about Graph Search, including its impact on local search, privacy, reputation management, etc. You should check out that post out after reading through this one. Graph Search and Not ProvidedOne (unfortunate) point I covered in my post was the apparent use of “not provided” in Graph Search. If you’re not familiar with “not provided”, last year Google started encrypting searches for users that were logged into a Google account. Now back to Facebook Graph Search and how it handles searches.
During my testing, I quickly checked the referrer when clicking from the fallback results to websites and noticed that Facebook was not passing the keyword in the referrer! Social Media Meta Tags: How to Use Open Graph and Cards. Pinterest Announces Redesign, Are Sponsored Pins Coming? A Year-End Checklist For Evaluating Your Enterprise SEO Program.
As the year comes to a close it is a good time to evaluate your enterprise SEO program and ensure that needed adjustments are made.
The best time to do this is actually during budget season so you are able to make a case for additional resources as necessary. But, since budget timing varies from company to company, we’ll stick with a year-end approach to keep things simple. I’m going to focus on the way that SEO is managed and executed within the organization rather than the performance of specific campaigns, but it is important to note that the two are intertwined.