Top 25 Inbound Marketing Articles of the Week: July 12, 2013. Posted July 12, 2013 by John Anyasor | Hope everyone had a fantastic fourth of July weekend of fireworks and celebration!
This week, the excitement continues as we traverse the latest inbound marketing articles. Facebook recently rolled out its Graph Search feature to its U.S. users, and new Twitter Analytics tools are available to track the effectiveness of tweets. No matter your preferred marketing method, we have a great roundup of interesting news and case studies that will definitely pique your interest. Let’s get started with the compilation of this week’s learnings. Search Optimization. 17 New Pay-Per-Click Posts You Shouldn’t Miss. I tried to find 300 PPC links for you, but got distracted by Gerard Butler’s abs.
Does PPC excite you? Yeah, I didn’t think so. But I bet I know what does excite you… A Quality Score of 10, a CTR of 15% and a Conversion Rate that makes your boss pee her pants. There’s only one way to impress with your PPC results and that’s low spend for high return. The Kennedy PR Daily. Just Who Is Using Google+? In June 2011 Google launched Google+, another attempt from Google at taking on the social market.
After Google Wave, Google+ was seen as the platform that was finally ready to take on the big player Facebook. Pinterest Marketing Tips for SEO, Traffic, and Online Reputation Management. Last week, Neil Patel wrote a huge article on The Marketer’s Guide to Pinterest which was a hit!
It covers how to use Pinterest, how to find content to pin, 9 reasons marketers should use it, the brands using it, 14 marketing strategies, 9 ways to get followers, and optimizing your profile for local search. This week, I thought I would add a few additional statistics about Pinterest, how it compares to Tumblr, and tips for marketers looking to get more out of the Pinterest network.
Why Pinterest? One word – traffic. Shareaholic posted a study of referral traffic in January 2012 from more than 200,000 publishers with a combined total of over 260 million unique monthly visitors. Site Traffic As for their own traffic, Google’s DoubleClick Ad Planner shows an estimated unique visitors (users) for January 2012 as 21 million worldwide. Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week - TechCrunch.
Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected.
Segment Of Questions - Custom Report Sharing. Online Marketing for a Start Up. How small businesses can do online marketing on a small budget… Online marketing should be for everyone and even if you can’t afford to outsource to a large agency there are still ways of making online marketing affordable for small business.
Tools One of the most costly aspects of SEO for small business is the tools; agencies have economy of scale with their tools, being able to use the same tools for multiple clients. As such, pro subscriptions and the best software are often available. Good tools allow you to work better in any number of ways; improved efficiency, having greater visibility, insight in competitors and backlink profiles, automation, and the list goes on. How to Instantly Switch Between User Accounts in WordPress. Sometimes when you are testing or administering multiple WordPress accounts you may find yourself constantly switching between users.
In order to make this process easier we are going to show you how you can do switch at the click of a button rather than constantly logging in and out of accounts. First, download and install the User Switching plugin for WordPress. After you do this whenever you go to the Users screen you will see a “switch to” button added below each user. By clicking this you will automatically be logged into that user’s account. What Should I Read Next? Book recommendations from readers like you. How much should you trust brands with your information? With more and more of us spending our time online these days, socialising with friends, connecting with colleagues and doing a bit of shopping, we are having to put much more of our trust in the online brands than we ever used to.
Companies like Google, Apple, Facebook, Linkedin and Amazon have large shares in their respective markets and much of their success can be attributed to the levels trust the users have in services and security they offer. In this post I aim to highlight the reliance some of these online brands have on the trust users have in them and what could happen if users lose faith.
Fairly recently there have been stories in the news highlighting areas where these brands have been hacked, have lost data and in some cases have, through their own design, created loopholes or situations in which they have breached the trust of their users and the laws they are governed by. Linkedin So, recently many of you will have heard that Linkedin was hacked. Apple and Amazon Facebook. Google Webmaster Tools Alerts: Be a Smarter SEO. You might not have noticed, but recently there has being a whole host of Google Webmaster tools updates.
These rather silent updates have enabled Webmasters to learn more about how Google interacts with their website and now alerts you to even more potential site issues discovered. In this blog post I want to highlight the Message Center feature. Let’s fix blogger-SEO relations. I’m not singling out Darren here, he makes some very valid points and really as the unofficial spokesperson for bloggers raises some issues which I suspect are on a lot of people’s minds.
Darren Rowse (founder of Problogger) put a post out on Google+ labeling SEO guest posts “The New Scurge of a Bloggers Existence”. Darren cited impersonal template emails and poorly written content as common characteristics of these guest posts from “SEO companies or from individuals and brands who are trawling for links”. More creative testing tips for PPC marketers. From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test.
Previously, we discussed how to select an appropriate test, maintain keyword relevance and limit opportunity costs. The Marketer's Guide to Google Plus. Facebook and Twitter profiles are mandatory for most companies, but is Google+ worth it? You may think to yourself: “Why should I get a Google+ account when Facebook can essentially do anything Google+ can do?” At this point in time that may be true, but when you realize all the SEO benefits of using Google+, then you’ll immediately see the importance. What is an SEO Friendly Site Structure? Mastering Site Architecture for Google. Learnings from My Pinterest Experiment. How to Increase Your Search Rank Using Social Media. Jasmine Sandler | August 22, 2012 | 0 Comments inShare89 Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and brand engagement.
The rules of search have changed. In fact, they change on a daily basis. A Real-Life Indiana Jones Wants You To Find His Loot. - StumbleUpon. Boring? Not really – that was just link bait… Hooked yet? Read, but don’t emulate, these 10 really stupid marketing moves If you’re guilty of doing or discussing any of these, you need a time out. Maybe go stand in a corner and reconsider your life. Infographic SemanticsEver had an argument about infographics, and whether they’re only valid if they have stats and percentages? Answering Dumb QuestionsIf something is FREE, why am I filling out a form about “my biggest marketing challenge” for this freebie? David Conn · Follow the Money · LRB 30 August 2012. On 13 May Manchester City, the club I have supported since I was a boy in the 1970s, won the Premier League, their first championship since they won the old Football League in 1968. In those days, fans stood on old, groaning terraces; there were no sponsors’ logos to compete with the badge on the players’ shirts; and to my mind at least, the game had nothing to do with money.
This year, the championship was won in injury time at the end of the final game of the season with a goal by the Argentinian striker Sergio Aguero, whom City had bought for £38 million less than a year before, and even the children hugging their disbelieving dads knew that money was the reason. City were acquired four years ago by Sheikh Mansour bin Zayed Al Nahyan, scion of the ruling family of Abu Dhabi, who has since spent almost £1 billion revitalising an exhausted club, the majority of it on signing and paying 22 new players. Tottenham Hotspur was the first football club to be floated, in 1983. Why I don't have a brand new Lamborghini. £156,000 a year. 5 Ways that Social Media Impacts SEO – How Social Media Influences Search Rankings. 7 Is The New 10? Google Showing Fewer Results & More From Same Domain. Hobo Name Generator. Learn, Accept, and Enforce Social SEO with Shareable Content. I define Social SEO as the ability social media has to help your SEO efforts by creating shareable, optimized, high quality content.
An International SEO Implementation Tale – Sitemaps: rel=”alternate” hreflang=”x” Could Google be Doing More to Protect the Music Industry? A big topic of conversation in recent weeks has concerned the ongoing debate between search engine giants Google and the British music industry’s trade association. Blogs - Writersroom - The Best of Men. ANY-Web. Google Analytics Remarketing Lists Beta: Quick Start Guide. Yelp SEO Campaign Highlights 8 Local SEO Best Practices. How To Make Your Clients Love You. How to make your link building profitable. Wil Reynolds told us at MozCon that we as SEOs are the ‘ugly fish of marketing’.
The room laughed as we mocked those fancy traditional marketers… How to Setup a Professional Email Address with Google Apps and Gmail. Geo-Rankings And Local SEO Recommendations - Inbound.org. The New York Times - Breaking News, World News & Multimedia. One Race, Every Medalist Ever - Interactive Graphic. Google no longer pushing Google+ results says search chief. [How To] Demonstrate the Value of Conversion Rate Optimization to Any Boss (or Client) How YouTube Will Escape Google's New Pirate Penalty. Creative Link Building for Ecommerce Sites. Danbellj: New mobile Serp layout with ... Google's SEO Guide On A/B & Multivariate Testing. Is Your Linkbuilding Working? How to Easily Check Using Webmaster Tools and a Pivot Chart. Answers to the 19 Most Frequently Asked Questions About A/B Testing.
9 Ways to Go Viral on Pinterest and Get an Avalanche of Traffic. Simplify Reverse Image Searches. I Built A Music App In Minutes And So Can You.