An Introduction To Attribution Modelling With Google Analytics. Your site exists to serve a purpose and that will be to convert visitors in some form or another.
With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions. So let’s get started. Credit Where Credit Is Due – Attributing Conversions To Marketing Efforts There are likely to be several ways of considering how conversions were achieved by your marketing efforts however there are three real world conversion scenarios and we’ll start here.
Top 25 Inbound Marketing Articles of the Week: July 12, 2013. Posted July 12, 2013 by John Anyasor | Hope everyone had a fantastic fourth of July weekend of fireworks and celebration!
This week, the excitement continues as we traverse the latest inbound marketing articles. Facebook recently rolled out its Graph Search feature to its U.S. users, and new Twitter Analytics tools are available to track the effectiveness of tweets. No matter your preferred marketing method, we have a great roundup of interesting news and case studies that will definitely pique your interest.
How To Use Twitter Cards, Facebook Open Graph and Google+ Markup. I had a science kit when I was quite a bit smaller and I never really made the most of the magic it contained.
I couldn’t get enough of watching what would happen to a pile of iron filings when a magnet was close by. That’s the image I muster when picturing how using the right keyword can attract searchers. It’s just a case of finding the right magnet or keyword. Digital marketing is a pretty volatile industry with ‘the more things change, the more they stay the same’ the only real constant. A focus on keywords has been one of the more enduring tactics (because it has worked and worked well) amongst the chaos. Brand Protection Best Practices. Hi, I’m Graeme Benge, and today I’m going to be talking to you about brand protection.
Brand protection has become ever more important as we’re seeing so much more access to brands with the proliferation of online properties, such as social media and review sites. So it’s becoming ever more important for companies to have a hold over what is being said about your brand, your services, and your products.
How To Track PPC Engagement By Making Analytics Work With AdWords. Our week long focus on PPC continues today as Graeme looks at how to make Google Analytics and Google AdWords work together for essential engagement tracking and report analysis.
Plus, keep reading till the end for a little Analytics freebie. A Guide To Geo Rankings, And How Local SEO Can Help. Are You Ready For Google AdWords Enhanced Campaigns? Google AdWords sent out some major ripples across the digital marketing world with the announcement of enhanced campaigns.
Today we’re going to look at some of the key talking points and also give some advice for businesses moving forward on how to take advantage of this. So the major talking point of enhanced campaigns is the impending removal of mobile device targeting. Previously, we were able to achieve business efficiencies or cost efficiencies by being hyper-targeted. That meant targeting location, targeting the time of day, and also targeting the device that a potential customer is using. Building Domain Authority And User Trust. What is authority?
Domain Authority has been a site metric used by SEOMoz for quite some time now. But I think this metric should actually break out of the confines of a bland calculation and become an aspiration for site owners. As a concept, domain authority refers to the collective value of all indicators of trust and strength a site has earned. Domain authority could also describe a website as being a branded resource of influence, evidenced by social proof and quality inbound links, referencing quality content. A Video Guide To Landing Page Optimisation » This is a transcript for our new video.
Hello. I’m going to be talking to you about landing page optimisation. In 2012, conversion rate optimisation became one of the key digital marketing tactics. In 2013, I think it’s going to become even more important. How Long Should You Keep Focusing On Just Rankings? Wouldn’t it be nice to be told how long it will take to see your site sitting pretty at the top of a Google search for your money term…Or even how close you are to being top of the pops?
Wouldn’t it be more humane for someone to actually tell you that despite the fact you know that your site is the bee’s knees, it is never going to happen, that www.xyz.com is going to cling on to number one despite your 10 page champion? This post is going to tell you a little specifically about website optimisation, more about digital marketing becoming the necessary mind-set to adopt when marketing your website and it’s likely to infer (I’ll avoid saying it outright) to “gr**t content” now and again.
The point of this post is to say holistic digital marketing is more than ‘just’ SEO and to try and break down the tunnel vision, the hell bent obsession with ranking number one for ‘blue widgets’; and the belief that organic traffic is the only goal because it isn’t. Red Mist. Graeme Benge. 8 Penguin Friendly SEO Tactics. Google made serious efforts in April to allow the cream to rise to the top, so what have you done to change your site?
There is an air of inevitability around an algorithm update, after all Amit Singhal, Google’s Head of Search, has written of “roughly 500 search improvements” rolling out in 2012. And with the Panda and Penguin updates both being refreshed recently a cat has been sent amongst pigeons or more accurately, put the Reconsideration Requests amongst the newly crowned “spammers”. Here is Koozai’s quick distillation of the Penguin Update Google have assured webmasters (at recent conferences especially) that there is an upside even for people that have felt the pain. Online Marketing In The Travel Industry. The travel sector has been one of the fiercest online marketing battle grounds for some time. The Challenges Facing AuthorRank...Sell It To Us Google! A perpetual three way game of cat and mouse is being played between search engines, the virtuous white hatters and the evil gamers of the system with the user standing by oblivious. This post looks at the state of Google’s move towards personas or AuthorRank.
Disclaimer: I like PageRank. I think, as a concept, it is wholly honorable. (I especially like that the Google Toolbar incorporates PageRank which in my naïve eyes confirms it matters still. Geo-Rankings And Local SEO Recommendations. As Linkdex roll out functionality to help answer their self-coined Geo-variance conundrum, I look at the importance Geo-rankings are likely to have for SEO work and make some recommendations on local SEO strategy in the UK.
In a year where algorithm changes have targeted quality of content and bad links, location has bubbled away as another signal search engines are using to better serve results. The worst kept secret in the business is the importance of a business having a Google+ presence with an optimised profile and Places page. Meanwhile, Bing has got into bed with Foursquare, dialling up the social contribution to the search results Bing provides with tips and recommendations displayed in the right hand sidebar. 4 Social Monitoring Tools For The Busy Business. Plate spinning as a sport has not got the traction you would expect, which is surprising given the amount of it that goes on every day by millions of people the world over. In the age of web 2.0 (techy jargon for an internet that’s content is created by users in addition to webmasters), protecting your brand whilst staying up to date on industry developments, looking for the next golden relevant keyword AND being nice and charming to your audience in the name of engagement, is tricky.
There is however a tool for everything it seems, so life has been made somewhat easier in that respect. The following 4 tools go some way to creating peace in the world and the point of this post is to keep things manageable. A list of 50 tools is likely to take up time best spent on other endeavours. Social Mention First up is Social Mention . Why Geo Rankings Are A Huge Opportunity. Hi. I’m Graeme Benge, Digital Marketing Executive here at Koozai, and today I’m going to be talking to you about geo-rankings. In the past year or so it has become very clear that Google is looking to incorporate local elements into their search engine results to make the results better for specific searches.
It’s quite hard being a search engine as you don’t always know what the searcher is particularly intending when they enter a search term. You have the lazy searchers who just put in a keyword and hope for the best in terms of what search results you return. You have the helpful searcher that will give you the keyword plus a location, and then you might have the slightly awkward searcher who may well for instance be looking for a pizza restaurant in London but have actually executed their search in Southampton. Outbound Linking: Your Way Of Improving The Web. The Power of Negative (Keyword) Thinking.
Should Every Page Be A Landing Page? The Friendly Faces of Koozai® About Me. Video: Why Geo Rankings Are A Huge Opportunity For Real SEO. Koozai TV Video Blog Posts. SEO, PPC & Social Media Blog Posts For Koozai. Social Networking Statistics. PPC Video: Using Negative Keywords In Google AdWords. Custom Search Engine Made From Search Engine Marketing Blogs. Using Social Media: Facebook And Twitter Lists. If you're new here, you may want to subscribe to my . Search Engine Marketing Blog.