3 Ideas to Create, Optimize and Track Your Web Content more Easily - State of Search. 3 Ideas to Create, Optimize and Track Your Web Content more Easily A situation I have found myself in different SEO processes working for large companies or news related sites with an experienced editorial team, is that instead of starting from scratch developing a content strategy (which is a very hot topic lately) my job is more focused on: Aligning the already ongoing content strategy with SEO best practices to optimize and improve its organic search visibility and performance.Implementing a workflow along with tools to facilitate the analysis, management and tracking of a large volume of information and make it also more easily scalable.Following-up and measuring content results from organic activity and provide the necessary feedback to the editorial team to improve it.
In this post I will share 3 ideas I have implemented to successfully develop the previous activities. 1. Latest News & Content Ideas Dashboard This dashboard can be configured with Leftronic following the next steps: 2. 9 Tips for Conference Speaking, Social, Blogging and Networking. The third #DigitalFemales Meetup took place on Wednesday 13th June at The Long Acre in London. Once again there was a very good turn out with even more new faces from previous meetups. A big thank you to Linkdex who kindly sponsored this meetup putting £500 behind the bar! Collette Easton gave a very insightful presentation on the services Linkdex offer and how they can help your Company. Ray-Ban Hoax on Facebook Shows Even Marketers Fall for Peer Pressure - State of Search. Ray-Ban Hoax on Facebook Shows Even Marketers Fall for Peer Pressure If something is popular and a lot of people go to a specific place you are certain that that place is going to be the target of those trying to do wrong.
A busy shopping street will attract a lot of pick pockets. A busy website will attract hackers and social media sites like Twitter and Facebook will attract spam and hoaxes. Usually most marketers know when something is a hoax or not and don’t respond to it. Last Friday however we witnessed a hoax attempt on Facebook go viral. The Ray-Ban Hoax. Photo by graeme1980. Graeme Benge is fundraising for Encephalitis Society. My Top Tip for Managing Multiple SEO Clients - Browser Accounts in Chrome and Firefox. Something I’ve only come across recently (laugh now if you’ve been using it for a while!)
Is the ability to have multiple Chrome or Firefox user accounts on one computer. Sounds simple, but it turns out there a lot of advantages to using this when you manage multiple SEO clients, or multiple accounts of any online variety, or even just multiple email accounts. Check out “Free Stuff Everyday” by @koozai_mike - top tips for customers and brands – – #Top100Challenge. Koozai / Mike looks at the merits of the display networks of Facebook and Google. #inforgraphic. #shamelessplugalert Just doing a spot of brand building with a Facebook page dedicated to Moi, feel free to "like"... Why I Occasionally Hate Google. This isn’t going to be a rant about how my rankings have dropped since an algorithm update or a rant about Google are shifting goal posts… No, to be honest I haven’t been negatively affected by Google in this way.
Nonetheless, this is still a rant, but one with a little more merit than just simply moaning about poor results. Tell Us the Truth Google I recently attended a seminar at Google HQ in London where I was privy to some presentations by Google employees and after was afforded the opportunity to ask some questions. Although there were some interesting points in the presentations, the dominant feeling I had on the way home was disappointment. It seemed that whenever a difficult question was asked, the answer was “thanks for your feedback”. We heard this statement repeated an uncountable number of times throughout the couple of hours of questions.
My Solution… Robert S. Shaw: Kicking the Habit - That Email Addiction. Back in 1998, email was interesting enough to be the plot device of the Hollywood film You've Got Mail - yet even in that film there were hints at the anxiety that waiting for an email could cause.
By 2006, the Psychology Today magazine in America was already reporting on the dangers of email addiction - compounded by its seeming exponential growth and ubiquity. Now in 2012, our dependency on email is impacting our working lives, even causing us to question whether we have lost the art of effective communication. How To Perform a Technical Website Audit. Hello.
How To Spend Less and Sell More With Paid Search #EdgeBristol. Google AdWords is broken.
If used incorrectly, it’s one of the quickest and most effective ways to waste a marketing budget. It’s also fundamentally misunderstood and built on a system of trust that funnels users in to making decisions that could lose them money every day. All of these issues stem from five myths, that corrupt accounts of all sizes, and by dissecting these myths anyone can succeed with Paid Search. In this post and slide deck I break those myths. Myth #1: You don’t need paid search if you have organic SEO This is the myth I hear most often of all. Anyone who has worked in Organic SEO will know that it is never free. Photo by danbellj. Why Your Google Penguin Analysis Misses the Mark. There are too many recent articles about the Google Penguin update for me to have read more than a small percentage of them. It never fails to amaze me how dozens of people will publish opportunistic articles within hours or days of a major algorithmic event.
These articles promise to give you the cure or the explanation or both behind the algorithm. None of these people are qualified to do that. Your Messaging Should Be as Targeted as Your Ad. Only 9% Of Tech Blogs Implement Google Authorship Properly. A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site.
That is less than 1 out of every 10 blogs. This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the click through rate from the Google search results to the web site. Wedding Hair Rehearsals / Pin of the week! This is my most popular picture that's been repinned from Pintrest!! Rehearsal pictures. Nothing is polished, but they're great for brides to get some ideas on shape and what their hair will and won't do! Look at. Google Website Optimiser Moved to Google Analytics Content Experiments. On Friday 1st June, Google announced the launch of Google Analytics Content Experiments, which allows elements of website optimisation testing from within the Google Analytics interface.
With this new launch Google also announced that they will be closing Google Website Optimizer from 1st August 2012. This has caused a little concern amongst users of the tool as not all the features have been carried across to the new Google Analytics Content Experiments. So let’s take a look at this in more detail. Google Analytics Content Experiments allows advertisers to create and manage content testing within the GA interface to help you optimise for goals that you already have running in Google Analytics.
You can create several variations of a page and Content Experiments will display the different variations to your visitors and pull the results straight into an easy to understand report. Review of Southampton Digital Conference #SotonDigital. The second SotonDigital event took place today in Winchester with a change to the format.
This year we had the addition of five speakers presenting talks of around 20 minutes a piece. The sun was out but the air con was on, so the conditions were set fair for a great conference. Below are some of the key points each speaker put forward during their time at the podium: Reachli. Day 2 of #SAScon 2012 - My Write up. It is the end of day 2 of SAScon and there were some fantastic sessions today. Since I got the speaking bit out of the way yesterday, I wanted to spend today taking notes, blogging and sharing some of the great tips, stats and action points that come out of the sessions.
In this blog post you will find notes from the following sessions Keynote – TwitterHow Social Media and the Internet is changing the mediaLink buildingLocation – Adding it to the marketing mixThe psychology in search and socialUnderstanding the role of social in search. The Dos and Don’ts for Google’s New Disavow Links Tool. For the first time in what might be ever, Google has followed Bing’s lead and announced a tool to disavow links. We asked (or demanded), and they listened! Cleverly named the Disavow Links tool, Google Webmaster Tools’ latest feature gives power back to webmasters and takes it away from spammers.
M Booth - Introducing Framed. Vertical Keyword Lists. Encephalitis Society Olympic Torch. Thomas Høgenhaven: Online Marketing From A Research Perspective. Here is a resource with all tools talked about at Mozcon 2012. Hope it’s a useful resource for mozcon attendees and non-attendees alike. It will be updated through out the three days (real time if wifi allows it). Content Tools - Infogram is good at creating quick inforgraphics – especially if you aren’t a designer. 10 goals you should be measuring on your B2B website. Having a good method for quickly reviewing the effectiveness of your B2B website is really important as the majority of your time and effort will be spent trying to get people onto your website as early on as possible in their purchasing cycle. Get More Followers on Twitter Free.
Think you are ready to have children? Hilarious new parent test taking mummy blogs by storm MIGHT just put you off. Twitter, Facebook and Google+ Cover Photo Dimensions and Templates. Recently social networks have taken to including cover photos on their user profiles. Facebook, then Google+ and more recently Twitter have allowed users to add an additional, much larger, image to their profile page – as well as their profile photo. What's Wrong with Google's New Search Page Design. Yesterday, Google began rolling out a brand new Search page design in the US — coincidentally right as the Presidential Election reached its climax. The timing may or may not have been intentional, but either way you’ll be forgiven if you’re only just noticing the new design now as the political fog settles. Getting Started with WordPress Multisite. How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan.
Mark Mitchell provides a five step process designed to make the most of local search trends in the next 12 months and beyond. Search Engine Optimisation is a key component in most online marketing plans today. Your Guide to Social Signals for SEO. The Most Creative Link Building Post Ever. When you think you’ve seen it all, you’re not even close. A couple weeks ago I emailed ~50 high profile SEOs in the industry asking them one simple question:
Photo by graeme1980. What's a Good Conversion Rate on Google AdWords? Averages by Industry. This post originally aggregated data from thousands of real Google AdWords from multiple industries. Due to recent changes in Google’s API policy, the original content of this blog post has been removed. If you are looking for specific conversion rate industry benchmarks for your Google AdWords account, the data can be accessed in report format through an AdWords Performance Grader report. What’s in a Name? - Should You Brand Your Child? On the 25th September 2012 the legendary American singer Andy Williams passed away. Sad news indeed – well it was for me. Koozai_gemma: Now google make chocolates? ... Google Q3 Earnings Preview: Search, Display And Social In Focus.
How to Prove the Value of SEO in 10 Minutes. Convincing others of the importance of organic search and the need for SEO management has admittedly become easier over the years. Google Launches Disavow Links Tool. 27 A/B Testing & Optimization Posts You Shouldn’t Miss. Graeme Benge » Search Engine Marketing Blog. Free eBooks - All Our Classic Books and Novels. Creating a content strategy for Google+ Expert tips for using Twitter, Google+ and Quora to improve SEO.