background preloader

FMP

Facebook Twitter

Ralph Lauren to Sell Wearable-Tech Shirt Timed for US Open. How Wearables Could Influence Mobile Advertising. Having read with great interest over the past few weeks a number of different articles on the role of wearable technology in marketing, I wanted to take the opportunity to share my thoughts on what’s happening with wearables in another fast growing area of digital marketing: mobile.

How Wearables Could Influence Mobile Advertising

Much like wearables, mobile is still seen by some as a new kid on the block. But while mobile fought to have a presence on media plans in the beginning, in the last 18 months the industry has turned a corner. Mobile ad spend in the UK now accounts for over one fifth (23%) of all digital advertising, according to the IAB UK’s 2014 figures. Sports Equipment. This Key Note Market Update examines the UK sports equipment market, analysing the industry trends and issues, the value of consumer expenditure in the marketplace and the position of the market in the overall sports industry.

Sports Equipment

The report primarily focuses on the 5 years between 2010 and 2014, but also provides forecasts for the future of the market up to 2019. With consistent growth in expenditure over the review period, Key Note estimates that the value of the sports equipment market increased by 5.1% in 2014. Technology review: Adidas miCoach. There is no hiding place on the football ground any more.

Technology review: Adidas miCoach

Adidas has come up with an app that takes a scrupulous note of your performance during training sessions or games without the drill sergeant theatrics. Linking with a device in your boot, the app records just about everything you do in a game, from the distance covered over the 90 minutes to the top speed you hit, and even the amount of time you spent inactive. The miCoach comprises the Speed Cell, a performance-tracking device the size of a watch face, which sits in a cavity beneath the insole of new Adidas boots or trainers, and the app itself, which records data collected by the Speed Cell.

The instructions are easy to follow. Ralph Lauren's 'smart' shirt is the ultimate preppy tech. Ralph Lauren's sensor-laden shirts are finally coming to the masses — provided the masses are willing to cough up $295 for a workout shirt.

Ralph Lauren's 'smart' shirt is the ultimate preppy tech

At a preview event today in New York City, the lifestyle brand revealed pricing and availability for its long-in-the-works PoloTech apparel, made in collaboration with Montreal-based tech startup OmSignal. The "second-skin" fabric workout shirt has silver fibers woven directly into the fabric and a small, sensor-filled black box that snaps into the shirt near the rib cage, to track biometric stats like steps taken, heart rate, breathing depth, and energy exertion. Ralph Lauren first showed off the biometric shirt at last year's US Open tennis tournament, using ball boys as its lab rats. Project Jacquard. Project Jacquard. The complementary components are engineered to be as discreet as possible.

Project Jacquard

We developed innovative techniques to attach the conductive yarns to connectors and tiny circuits, no larger than the button on a jacket. These miniaturized electronics capture touch interactions, and various gestures can be inferred using machine-learning algorithms. Captured touch and gesture data is wirelessly transmitted to mobile phones or other devices to control a wide range of functions, connecting the user to online services, apps, or phone features. Stephen Hawking, Elon Musk, and Bill Gates Warn About Artificial Intelligence.

Hillary Clinton at the Iowa State Fair on August 15, 2015 in Des Moines, Iowa.

Stephen Hawking, Elon Musk, and Bill Gates Warn About Artificial Intelligence

(Photo by Win McNamee/Getty Images) Google Wants to Get in Your Levi's with Smart Jeans. Project Jacquard textile (for denim) responds to haptic feedback, empowers consumers to keep focus on the world around them Your future pair of denim jeans just got a hell of a lot more stylish, if you choose to buy them from Levi’s.

Google Wants to Get in Your Levi's with Smart Jeans

On Friday, the clothing brand announced its partnership with Google ATAP Labs team that will revolutionize wearable fashion with a material known as Project Jacquard. Elon Musk: artificial intelligence is our biggest existential threat. Elon Musk has spoken out against artificial intelligence (AI), declaring it the most serious threat to the survival of the human race.

Elon Musk: artificial intelligence is our biggest existential threat

Elon Musk says he invested in DeepMind over 'Terminator' fears. Tesla Motors CEO Elon Musk worries about a "Terminator" scenario arising from research into artificial intelligence.

Elon Musk says he invested in DeepMind over 'Terminator' fears

Musk was an early investor in AI firm DeepMind, which was later acquired by Google, and in March made an investment San Francisco-based Vicarious, another company working to improve machine intelligence. Disposition pervasive14. Wearable Technology and Wearable Devices: Everything You Need to Know. Everything You Need to Know.

Wearable Technology and Wearable Devices: Everything You Need to Know

Karl Lagerfeld To Launch Selfridges Olympics Collection. Ab Fab To Launch Olympic Special. 18 July 2012 Ella Alexander ABSOLUTELY FABULOUS duo Eddy and Patsy are embracing Olympic fever with a special episode celebrating the London 2012 Games, due to air on Monday July 23. London 2012 Olympic Fashion & Clothing: Stella, Kate Moss, Ceremonies. 13 August 2012 Lauren Milligan. Olympic Closing Ceremony - Supermodels Fashion Segment Styled By Vogue Lucinda Chambers. 12 August 2012 Dolly Jones.

Mom manufacturers meeting 20151126 lr. Memo capsgoggles2. Dubai fina bureau sac 1210 v13d s 2 in1 0. Rio 2016 guidelines regarding authorised identifications en dec 2015. Frsa. FINA Approved swimwear. 6 racing suits that revolutionized modern swimming. 6 racing suits that revolutionized modern swimming. Arena X-Glide Body Suit 1, <br>Michael Phelps 0. World Championships Archive Score one for laminates. The human got crushed. The National High School Journal of Science. Pete Reed Rowing Team GB Olympic Interview.

08 August 2012 Ella Alexander. Technology. Carbon Fibers. A Dream Material Developed over 40 Years by Japanese Companies On October 26, 2011, the next-generation, medium-sized passenger jet, the Boeing 787 Dreamliner, successfully made its first commercial flight between Japan's Narita International Airport and Hong Kong. Have You Used A Virtual Dressing Room? Yeah, Japan Has Them... In a previous article, you read about a virtual make-up vendor that takes a picture of you and puts various types of make-up on your digital image in real-time, but have you heard about a vendor that will let you try on clothes digitally? The Rise of Science and Technology Diplomacy in Japan. Japan’s science and technology (S&T) infrastructure faces many challenges. DeepMind: 'Artificial intelligence is a tool that humans can control and direct'

Tech.London: DeepMind: 'Artificial intelligence is a tool that humans can control and direct' Birmingham City University - Sign In. Birmingham City University - Sign In. Birmingham City University - Sign In. 'Smart skin' could give prosthetics sense of touch. Smart clothes adapt so you are always the right temperature. Just too hot; a touch too cold. Working in an office building can be a temperature roller coaster, with the dictatorship of air-conditioning systems seeming able to keep people too hot and cold simultaneously.

Help is at hand. BioLogic material opens and closes in response to humidity. Pensar Development.