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Ralph Lauren to Sell Wearable-Tech Shirt Timed for US Open. How Wearables Could Influence Mobile Advertising. Having read with great interest over the past few weeks a number of different articles on the role of wearable technology in marketing, I wanted to take the opportunity to share my thoughts on what’s happening with wearables in another fast growing area of digital marketing: mobile. Much like wearables, mobile is still seen by some as a new kid on the block. But while mobile fought to have a presence on media plans in the beginning, in the last 18 months the industry has turned a corner. Mobile ad spend in the UK now accounts for over one fifth (23%) of all digital advertising, according to the IAB UK’s 2014 figures. This change is being driven by proliferation – smartphone penetration will hit 2.89 billion globally by 2017 according to the GSMA – and by usage – many reports estimate that consumers now look at their mobile screens up to 220 times a day.

Brands can’t afford to miss out on the mobile opportunity. Driving Wearables Adoption Mobile At The Heart Of Connectivity. Sports Equipment | Key Note. This Key Note Market Update examines the UK sports equipment market, analysing the industry trends and issues, the value of consumer expenditure in the marketplace and the position of the market in the overall sports industry. The report primarily focuses on the 5 years between 2010 and 2014, but also provides forecasts for the future of the market up to 2019. With consistent growth in expenditure over the review period, Key Note estimates that the value of the sports equipment market increased by 5.1% in 2014. The market for sports equipment is largely dependent on the levels of participation in sports and fitness, and so the Active People Survey (APS) from Sport England provides an indication of the demographics and purchasing power of consumers in the marketplace.

The UK sports equipment market is best approached in terms of the two principle market sectors of equipment for competitive sports and equipment for general fitness. Technology review: Adidas miCoach. There is no hiding place on the football ground any more. Adidas has come up with an app that takes a scrupulous note of your performance during training sessions or games without the drill sergeant theatrics.

Linking with a device in your boot, the app records just about everything you do in a game, from the distance covered over the 90 minutes to the top speed you hit, and even the amount of time you spent inactive. The miCoach comprises the Speed Cell, a performance-tracking device the size of a watch face, which sits in a cavity beneath the insole of new Adidas boots or trainers, and the app itself, which records data collected by the Speed Cell. The instructions are easy to follow.

I downloaded the football version of the app, stuck the Speed Cell in my boot, linked them together and was ready to go. It was the fact that it could measure the amount of time I was inactive that worried me. Adidas Predator Lethal Zones 2 boots, £160; miCoach Speed Cell, £45, adidas.co.uk. Ralph Lauren's 'smart' shirt is the ultimate preppy tech. Ralph Lauren's sensor-laden shirts are finally coming to the masses — provided the masses are willing to cough up $295 for a workout shirt.

At a preview event today in New York City, the lifestyle brand revealed pricing and availability for its long-in-the-works PoloTech apparel, made in collaboration with Montreal-based tech startup OmSignal. The "second-skin" fabric workout shirt has silver fibers woven directly into the fabric and a small, sensor-filled black box that snaps into the shirt near the rib cage, to track biometric stats like steps taken, heart rate, breathing depth, and energy exertion. Ralph Lauren first showed off the biometric shirt at last year's US Open tennis tournament, using ball boys as its lab rats.

One top-ranking player, Marcos Giron, wore the smart shirt during practice as well. Since then other biometric shirts have popped up, including ones that use micro-EMG sensors to measure muscle effort, made by a Redwood City-based company called Athos. Project Jacquard. Project Jacquard. The complementary components are engineered to be as discreet as possible. We developed innovative techniques to attach the conductive yarns to connectors and tiny circuits, no larger than the button on a jacket. These miniaturized electronics capture touch interactions, and various gestures can be inferred using machine-learning algorithms. Captured touch and gesture data is wirelessly transmitted to mobile phones or other devices to control a wide range of functions, connecting the user to online services, apps, or phone features.

LEDs, haptics, and other embedded outputs provide feedback to the user, seamlessly connecting them to the digital world. Stephen Hawking, Elon Musk, and Bill Gates Warn About Artificial Intelligence. Hillary Clinton at the Iowa State Fair on August 15, 2015 in Des Moines, Iowa. (Photo by Win McNamee/Getty Images) The meme that now seems to be dominating much of the media coverage of the Democratic Primary is that pundits and experts are underestimating Bernie Sanders’s chances of winning the Democratic nomination for president. Currently, Mr. Sanders is receiving so much press for being underrated that he has become overrated. The backlash to this meme has already begun as Ross Douthat, for example, on Saturday wrote in The New York Times that “it feels like a good time to double down on that thesis…Hillary’s going to win the nomination, and it isn’t going to be particularly close.” Mr. Douthat’s Times colleague Nate Cohn struck a similar tone last Thursday arguing that “Mrs.

Mr. Recency bias is essentially the tendency to predict upcoming events based too heavily on recent history, rather than a broader sample. Is Al Gore Hillary circa 2000? While Ms. Google Wants to Get in Your Levi's with Smart Jeans. Project Jacquard textile (for denim) responds to haptic feedback, empowers consumers to keep focus on the world around them Your future pair of denim jeans just got a hell of a lot more stylish, if you choose to buy them from Levi’s. On Friday, the clothing brand announced its partnership with Google ATAP Labs team that will revolutionize wearable fashion with a material known as Project Jacquard. Created by Google, the textile is a platform with digital connectivity that will enable the control of phone features from the surface of a garment. Levi’s consumers can expect their apparel of the future to react to haptic feedback, such as touching your jeans to silence a phone call during a meeting or pushing a button on your denim jacket to remember the location of a restaurant as you walk past.

Dillinger details the project vision and its aim to empower people to step back from their devices and focus on more meaningful human connections. Project Jacquard. Elon Musk: artificial intelligence is our biggest existential threat | Technology. Elon Musk has spoken out against artificial intelligence (AI), declaring it the most serious threat to the survival of the human race. Musk made the comments to students from Massachusetts Institute of Technology (MIT) during an interview at the AeroAstro Centennial Symposium, talking about computer science, AI, space exploration and the colonisation of Mars.

“I think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it’s probably that. So we need to be very careful,” said Musk. The technology entrepreneur is often likened to a real-life Tony Stark from Marvel’s Iron Man comics for his role in cutting-edge companies including Space X, a privateer space exploration company that holds the first private contracts from Nasa for resupply of the International Space Station, and the electric car company Tesla. “With artificial intelligence we are summoning the demon. Elon Musk says he invested in DeepMind over 'Terminator' fears | Technology. Tesla Motors CEO Elon Musk worries about a "Terminator" scenario arising from research into artificial intelligence.

Musk was an early investor in AI firm DeepMind, which was later acquired by Google, and in March made an investment San Francisco-based Vicarious, another company working to improve machine intelligence. Speaking to US news channel CNBC, Musk explained that his investments were, "not from the standpoint of actually trying to make any investment return… I like to just keep an eye on what's going on with artificial intelligence. I think there is potentially a dangerous outcome there. " "There have been movies about this, you know, like Terminator," Musk continued. "There are some scary outcomes. Musk made his fortune as the co-founder of X.com, one of the companies which would eventually become PayPal, and in June 2002 co-founded SpaceX, which would go on to become the first private company to put a satellite into earth orbit.

Disposition pervasive14. Wearable Technology and Wearable Devices: Everything You Need to Know. Everything You Need to Know Introduction to Wearable Technology What is Wearable Technology? What are Wearable Devices? The terms “wearable technology“, “wearable devices“, and “wearables” all refer to electronic technologies or computers that are incorporated into items of clothing and accessories which can comfortably be worn on the body. Generally, wearable technology will have some form of communications capability and will allow the wearer access to information in real time.

While wearable technology tends to refer to items which can be put on and taken off with ease, there are more invasive versions of the concept as in the case of implanted devices such as micro-chips or even smart tattoos. The implications and uses of wearable technology are far reaching and can influence the fields of health and medicine, fitness, aging, disabilities, education, transportation, enterprise, finance, gaming and music. Updated: March 26, 2014 Cite this article: Tehrani, Kiana, and Andrew Michael.

Karl Lagerfeld To Launch Selfridges Olympics Collection. Ab Fab To Launch Olympic Special. 18 July 2012 Ella Alexander ABSOLUTELY FABULOUS duo Eddy and Patsy are embracing Olympic fever with a special episode celebrating the London 2012 Games, due to air on Monday July 23. The pair will be joined by Stella McCartney, Dame Kelly Holmes and Dame Tanni Grey Thompson, who will also play starring roles. The plot centres on Eddy forgetting the Olympics are on, until "it gets her closer to her idol" - as a statement on the BBC website reads. Details about the identity of her idol have not yet been revealed. The twosome embarks on a typically wild series of events, involving Patsy lighting her cigarette using the Olympic torch, finally culminating in the friends gatecrashing a celebrity party attended by former Ab Fab star McCartney, Holmes and Thompson.

YOU SHOULD SEE: Fashion's Olympic ambitions... YOU SHOULD SEE: Opening Ceremony's Olympic collection... London 2012 Olympic Fashion & Clothing: Stella, Kate Moss, Ceremonies. 13 August 2012 Lauren Milligan Updated Monday August 13, 8.31am: The country's biggest supermodels - including Kate Moss and Naomi Campbell - took part in the Olympic Closing Ceremony last night, at an incredible catwalk event organised by Vogue. Updated Wednesday August 8, 9.52am: Stella McCartney's Team GB kit is the most envied sporting attire in the Olympic Village, or so says gold medallist rower Pete Reed.

Updated Friday August 3, 10.36am: London West End retailers are launching a Welcome Back London campaign, in a bid to tempt shoppers back into the West End - following a slump in sales over the first week of the Olympics. Updated Thursday August 2, 11.14am: Stella McCartney's Team GB Olympic kit has been given a space in the Design Museum's new exhibition, Design To Win, an exploration of how design influences the sporting world. Updated Monday July 30, 9.31am: Michael van der Ham, Christopher Shannon and Nasir Mazhar designed 350 costumes for the Olympic Opening Ceremony on Friday. Olympic Closing Ceremony - Supermodels Fashion Segment Styled By Vogue Lucinda Chambers.

12 August 2012 Dolly Jones FASHION has played its part in the fantastically successful Olympic events over the course of the last two weeks via Stella McCartney's Team GB kit - but Vogue itself has been credited with the success, in part, of tonight's Closing Ceremony. "It just wouldn't have been possible without Vogue and without [fashion director] Lucinda Chambers specifically, who persuaded all the models and the designers to get involved," Daniel Marks, director of public relations powerhouse The Communications Store, told us tonight - describing in detail how the fashion element of the extravaganza came together.

Two years in the making, tonight's fashion offering came as a result of Marks approaching Kim Gavin, creative director of the Closing Ceremony, to establish whether it would play a part at all in the proceedings. "At that time there wasn't a plan but then Kim came up with the idea of the billboards and that's when we called on Lucinda to come to the rescue," he explained. Mom manufacturers meeting 20151126 lr. Memo capsgoggles2. Dubai fina bureau sac 1210 v13d s 2 in1 0. Rio 2016 guidelines regarding authorised identifications en dec 2015. Frsa. FINA Approved swimwear. 6 racing suits that revolutionized modern swimming. A swimsuit is a statement. It defines a swimmer for who they are and what they do. It is an extension of their body, a shield and sword against a swimmer’s greatest enemy. Due to constant desire for improvement and innovation, we are now able to experience a race in a remarkably different way than just twenty years ago. The racing suit is the ultimate symbol of how far our sport has come — it has changed as much as the sport has itself.

Regardless of whether or not a suit was banned, they still were able to improve competitive swimming by forcing us to focus on what was really important: the actual swimming. Here are six racing suits that revolutionized modern swimming: The Aquablade was introduced in 1996, just in time for the Olympic games in Atlanta. Worn by a multitude of swimmers at Beijing, the Nero Comp was a lesser-known alternative to the LZR. A discussion could be had for hours about which suit has had the most impact on the sport, but the LZR has my vote. 6 racing suits that revolutionized modern swimming. Arena X-Glide Body Suit 1, <br>Michael Phelps 0 | ReachForTheWall. World Championships Archive Score one for laminates. The human got crushed. The nature of the confrontation was clear: Michael Phelps, the amphibious freak of nature, against the Arena X-Glide body suit, an artificial swim shell with a science fiction title worn by German Paul Biedermann. It was man against thermoplastic, basically a case of Phelps trying to swim faster than a guy wearing the hull of a spacecraft.

The suitmakers, of course. Before the race, Phelps had seemed eager to test himself and his outdated Speedo LZR suit, which was a relic, a junker despite the fact that just a year ago its “ultrasonically welded” seams were the sport’s latest rage. “I said I wasn’t going to talk about the suit,” he said. But as it happened, the LZR lacked the ability of the Suit to conquer the ionosphere and alter temporal dimensions. “Theoretically, it was a pretty good swim for me,” he said. The new generation suits work on the same principles as aerodynamics. The technology behind the Arena X-Glide | The National High School Journal of Science. Pete Reed Rowing Team GB Olympic Interview. Technology. Carbon Fibers | Tech & Life. Have You Used A Virtual Dressing Room? Yeah, Japan Has Them... The Rise of Science and Technology Diplomacy in Japan | Science & Diplomacy. DeepMind: 'Artificial intelligence is a tool that humans can control and direct' | Technology. Tech.London: DeepMind: 'Artificial intelligence is a tool that humans can control and direct'

Birmingham City University - Sign In. Birmingham City University - Sign In. Birmingham City University - Sign In. 'Smart skin' could give prosthetics sense of touch. Smart clothes adapt so you are always the right temperature. BioLogic material opens and closes in response to humidity. DNA Shoe Concept | Pensar Development.