Mobile Industry News
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Yahoo Goes All-In With Mobile
Yahoo released four products Wednesday, and almost all of them were for iPad, Android and mobile. The big news was Yahoo Livestand for iPad , a social newsstand app that competes directly with Flipboard . But Livestand wasn't the only product that Team Yahoo released at its Product Runway Even at its headquarters in Sunnyvale, Calif. The struggling digital media giant also released IntoNow for iPad.
Google is preparing to launch a new service called GOMO to mobilize websites on demand. Access to the site is currently restricted with a password, but the header image depicts a smartphone and bears the caption, "Mobilize your site now."
Google About To Launch Website Mobilizer GOMO
Publications Tablet Users Keen On News, Not Payments 10/25
A new study on news consumption via tablet computers suggests catching up on the news is one of the most popular activities on the devices, rating even higher than social networking and gaming.
Zagat , the restaurant (and shopping) reviews stalwart, "famous" for "quotation-mark studded" morsels of criticism, has been acquired by Google. The deal, spearheaded by Marissa Mayer--Google's guru of local--isn't just about the content or the database: it's about mobile internet. Google's massive growth has required the company to diversify far beyond its engineering and service development roots. And its attempted purchase of Yelp in 2009 was an early indication that the search giant may be entering the content game. That one failed, leaving Google to throw its money at other home-grown innovations and myriad other acquisitions that increasingly reflected its mobile ambitions.
With Zagat Purchase Google Gets A Massive Foothold In Mobile Market
MCommerce
Current number of Android apps in the market: 664142 Percentage of low quality apps: 22 % Development over time This graph shows the number of available applications on the Android market. Last update: March 30, 2013. The AppBrain low quality app detection filter detects automatically which apps are unlikely to be useful ("low quality apps"). Google seems to remove apps from the market roughly once a quarter, in which case the total number of available Android apps goes down.
Number of available Android applications - AppBrain
Collaboration, not domination, will lead to mobile payment success
In a post written by Joanne Trout, Vice President of Worldwide Communications, she made an excellent observation about the state of mobile payments: focus should not be on domination, but rather collaboration. “No doubt, the opportunity in the mobile payments space is huge. It’s a segment that is expected to generate $86.1 billion worldwide in 2011 – according to Gartner. At MasterCard, the buzz isn’t around domination, but rather about creating an open ecosystem that supports multiple players, as we believe this is the best way to get it right for consumers. And having consumers’ trust is key to success.”
Mobile Best Practices
Mobile Industry Data
10 Things You May Not Have Known about Digital Traffic Worldwide
Blog Apr. 1, 2013 | Share Multi-Platform Media Usage is Not a Zero Sum Game Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another.
By Rimma Kats June 23, 2011 H&M bolsters in-store traffic via mobile ad Retailer H&M is targeting on-the-go consumers and increasing in-store traffic via mobile and audio ads that highlight its current summer sale, as well as let customers browse inventory and find the nearest locations. The company is running mobile ads within Pandora’s mobile application.
H&M increases in-store traffic via targeted mobile ads - Mobile Marketer - Advertising
No, QR Codes Aren't Dead. They're Just Used Badly
It's a lot of fun to call things "dead," and plenty of people are saying that about QR codes . But QR codes are very much alive as the stats below demonstrate. What really should die aren't QR codes but the dumb ways agencies and brands try to use them. Here are some recent campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure, or ad's QR Code: A QR Code postage stamp was issued for the 20th anniversary of the issuance of postal stamps by Croatian Post Hrvatske pošte, the national postal service of Croatia. Each of the 3.10 Kuna (0.56 U.S. dollars) stamps has a unique code printed below the QR Code.