Flurry: Time Spent On Mobile Apps Has Surpassed Web Browsing. Mobile app analytics firm Flurry is releasing a new report today comparing the daily engagement of smartphone users on mobile apps vs. web browsing on the PC.
For web analytics, Flurry used data from comScore and Alexa and for mobile application usage, the startup used its own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications. Recall higher for in-app ads than mobile web ads - Advertising. Compete's Q1 2011 Smartphone Intelligence survey found that over half (52%) of smartphone owners remember ads they see while using mobile apps, yet only 40% recall ads on websites they view while browsing the mobile Internet.
Furthermore, the app-centric nature of Apple's iPhone user demographic is highlighted with almost two-thirds recalling in-app ads versus a third recalling ads in the mobile browser. "If the behaviors of iPhone and Android) users, who have more experience interacting with different forms of mobile advertising, are indicative of where the industry is headed, we're starting to see what forms of advertising could be most effective moving forward," said Danielle Nohe, director, technology and entertainment for Compete.
Another consideration regarding in-app ad recall is observed by MediaPost's Mark Walsh. More than half of smartphone owners use mobile devices in retail stores: study. 2011 Mobile Payments Outlook – a golden opportunity for cr. Juniper: Mobile payments to hit $670B by 2015. The market for mobile payments — which includes mobile shopping, money transfers and near-field communication (NFC) transactions — will hit $670 billion globally by 2015, a significant jump from $240 billion this year, according to Juniper Research’s latest report.
All mobile segments will double or triple over the next five years, according to the report. Juniper’s findings are undoubtedly highly optimistic, but I wouldn’t be surprised if it comes to pass given just how much of a hot topic mobile payments are right now. (Mobile payments will be a big part of our MobileBeat 2011 conference next week in San Francisco, which will feature Google Wallet head Stephanie Tilenius, as well as guests from PayPal and Verizon to discuss the burgeoning new field.) “Some 20 countries are expected to launch NFC services in the next 18 months, resulting in transactions approaching $50 billion worldwide by 2014,” Juniper’s John Levett wrote in an email announcement this morning. Photo via Ed Yourdon. Gartner Says Mobile Ad Sales on Pace for New Record This Year.
According to the latest projections by research firm Gartner, mobile ads are on pace to generate close to $3.3 billion worldwide before the end of 2011.
By comparison, the mobile ads industry saw only $1.6 billion in 2010. Of course, Gartner is quick to point out in its report this week that we likely haven’t seen anything yet with regard to where mobile ad sales are heading. Gartner projects they will top $20 billion annually by the end of 2015. The industry’s growth will be led by the surging popularity of mobile search and smartphone applications along with mobile video and audio ads. “As the adoption of smartphones and media tablets extends to more consumers, the audience for mobile advertising will increase and become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers,” said Andrew Frank, research vice president at Gartner. Nielsen: U.S. smartphone data usage nearly doubles. Mobile data usage in the U.S. has jumped by 89 percent over the last year, according to research group Nielsen.
But consumers are also paying about the same as they did a year ago for mobile data service, Nielsen points out, which means that the average cost per megabyte of data has dropped by around half from 14 cents per megabyte to just 8 cents. The figures aren’t exactly surprising, but it’s certainly interesting to consider just how far we’ve come in mobile data over the past year. Smartphone owners account for 37 percent of all mobile subscribers in the U.S., a number that could surpass 50 percent by next year. And you can bet that current smartphone owners will continue to consume more data, especially with the rise of 4G networks this year.
Millennial Media’s May 2011 Mobile Mix Report Shows Major Gains Across The Mobile Landscape. From smartphones to tablets, Millennial Media’s May 2011 Mobile Mix Report shows major gains across the mobile spectrum in terms of the growing usage and adoption of mobile’s hottest tools of the trade.
For the 6th straight month, Google’s Android remained the top smartphone OS on Millennial Media’s mobile ad network, hanging on to a commanding 53% of all ad impressions for the month of May 2011. Apple’s iOS remains a distant second, falling a single percentage point from April to represent 27% of all ad impressions in May. Of course, no one should feel badly for Apple. The iPhone held on to its position as the top individual phone on our network for the 20th straight month. Apple was also the leading manufacturer on our network with a 30% share. Meanwhile, impressions on the iPad grew 29% month-over-month.