Mobile Industry Data
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Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City.
Flurry: Time Spent On Mobile Apps Has Surpassed Web Browsing
Recall higher for in-app ads than mobile web ads - Advertising - BizReport
Compete's Q1 2011 Smartphone Intelligence survey found that over half (52%) of smartphone owners remember ads they see while using mobile apps, yet only 40% recall ads on websites they view while browsing the mobile Internet. Furthermore, the app-centric nature of Apple's iPhone user demographic is highlighted with almost two-thirds recalling in-app ads versus a third recalling ads in the mobile browser. "If the behaviors of iPhone and Android) users, who have more experience interacting with different forms of mobile advertising, are indicative of where the industry is headed, we're starting to see what forms of advertising could be most effective moving forward," said Danielle Nohe, director, technology and entertainment for Compete. Another consideration regarding in-app ad recall is observed by MediaPost's Mark Walsh.
More than half of smartphone owners use mobile devices in retail stores: study - Mobile Commerce Daily - Research
As smartphone adoption continues, more consumers will use mobile devices during shopping process More than half of smartphone owners are using their devices to enhance their shopping experience by comparing prices, finding store locations and checking for discounts, including two-thirds of those under 35. That is according to a report from Chadwick Martin Bailey and iModerate Research Technologies, which found that smartphones are becoming an indispensable tool in the shopping experience. The study of 1,400-plus showed that iPhone owners top the list with more than 70 percent reporting they use applications or the phone’s Web browser to assist them while shopping in-store. “Smartphones are a major part of the shopping experience for more than half of online Americans now, particularly Generation Y and even Gen Xers,” said Chris Neil, vice president of technology and telecom at Chadwick Martin Bailey, Boston.
2011 Mobile Payments Outlook – a golden opportunity for cr | KPMG | GLOBAL
In a global online survey of nearly 1,000 executives in the financial services, technology, telecommunications and retail industries, this report explores opportunities and barriers to the adoption of mobile payments, and provides insight into the forces shaping the mobile payments market – both today and in the future.
Juniper: Mobile payments to hit $670B by 2015 | VentureBeat
The market for mobile payments — which includes mobile shopping, money transfers and near-field communication (NFC) transactions — will hit $670 billion globally by 2015, a significant jump from $240 billion this year, according to Juniper Research’s latest report . All mobile segments will double or triple over the next five years, according to the report. Juniper’s findings are undoubtedly highly optimistic, but I wouldn’t be surprised if it comes to pass given just how much of a hot topic mobile payments are right now.
Gartner Says Mobile Ad Sales on Pace for New Record This Year | Mobile Marketing Watch
According to the latest projections by research firm Gartner, mobile ads are on pace to generate close to $3.3 billion worldwide before the end of 2011. By comparison, the mobile ads industry saw only $1.6 billion in 2010. Of course, Gartner is quick to point out in its report this week that we likely haven’t seen anything yet with regard to where mobile ad sales are heading. Gartner projects they will top $20 billion annually by the end of 2015. The industry’s growth will be led by the surging popularity of mobile search and smartphone applications along with mobile video and audio ads.
Nielsen: U.S. smartphone data usage nearly doubles | VentureBeat
Nielsen’s monthly analysis of 65,000 mobile lines shows that smartphone usage has grown from an average of 230 megabytes last year to 435 MB this past quarter. Heavy smartphone users, naturally, are driving the growth. Data usage for the top 10 percent of smartphone owners jumped by 109 percent, while the top 1 percent rose a massive 144 percent (from 1.8GB last year to 4.6GB).From smartphones to tablets, Millennial Media’s May 2011 Mobile Mix Report shows major gains across the mobile spectrum in terms of the growing usage and adoption of mobile’s hottest tools of the trade. For the 6th straight month, Google’s Android remained the top smartphone OS on Millennial Media’s mobile ad network, hanging on to a commanding 53% of all ad impressions for the month of May 2011. Apple’s iOS remains a distant second, falling a single percentage point from April to represent 27% of all ad impressions in May. Of course, no one should feel badly for Apple.
Millennial Media’s May 2011 Mobile Mix Report Shows Major Gains Across The Mobile Landscape | Mobile Marketing Watch