5 Flaws in Your Mobile Marketing Strategy. Scott Forshay is a luxury and premium brand marketing consultant and mobile strategist who's been featured in PSFK, Luxury Daily, Fashion's Collective, Business of Fashion and The Wall Street Journal. He is the creator and editor of mobi.luxe, and can be followed on Twitter @mobiluxe.
The hyper-connected consumer of today has little patience for clutter or noise. His smartphone is the compass with which he engages the world, the persistent interface that guides him through the ever-evolving digital landscape. How then, as marketers, do we evolve in order to not only keep pace with the mobile revolution, but also to utilize it as intended? The smartphone is intensely personal, intimately integrated into our social graphs, superior in its contextual awareness of time and space, hyper-connected and nearly always within arm’s reach. The smartphone has, in essence, become a natural extension of our human selves. 1. Mobile events are inherently transitive in nature. 2. 3. 4. 5.
Webinar on "Enterprise Mobility Strategy" held on July 21, 2011. The dirty little secret about mobile apps. June 3, 2011 Daniel Odio is founder/CEO of Socialize Inc. By Daniel Odio The mobile industry is hot: everyone counts down to the day that they can nab the hottest smartphone and buy the latest applications. On average, the number of apps downloaded to an iPhone or iPad is around 60, and in early January, the Apple App Store alone hit 10 billion downloads in just 31 months – a benchmark that took over twice as long for song downloads. While these stats on mobile app adoption look great on paper, app creators face a harsh and disappointing realization. After the first session, mobile app usage goes way down, becoming almost non-existent by day 90.
That drop, obviously, adversely affects ad monetization and, more importantly, sustainable fan bases and brand enthusiasts. Down on loadsBefore anyone looks to monetize and boost brand visibility through the mobile medium, they should know the nitty-gritty. But why would users stop using paid apps? Mobile Marketing Is All About Location. Most clients are asking about mobile technology. They have immediate concerns: Android versus iPhone or BlackBerry, apps versus mobile-enabled Web pages, Japan versus North America, GPS, QR codes, mobile wallet, mobile couponing, technologies and execution. But often they need to take a step back.
Mobile devices have for the first time ever made location and context the most critical things to consider in mobile marketing. You should start planning for mobile by considering where your audience is and what you anticipate they will be doing when you create a mobile experience. Unlike previous platforms such as the computer or television, portable digital devices hold our office, our lives and our connection to everything in our hands. And brands are getting it wrong quite often. The best way to get your head around mobile marketing is to start creating a mobile strategy in which the user is the centerpiece. See more at gyro.com. Best practice for mobile apps « Near Field Communications / Smart mCommerce. Make Your HTML Email 5½ Times More Mobile Friendly. Let's face it, ask most designers what their dream project would be and I bet none would mention designing and coding HTML Email. Designing email has a special place in my heart and I am excited to communicate with people through this challenging medium.
So here's 5½ improvements you might consider making when you revamp or greenfield your next template. Note: This article is a guest post by Josh Rubinstein. Why should you care? From the time we rise until the wee hours of the night our smart phones are never far from our opposable thumbs. The Concept of "The One Web" represents a shift in thought towards "democratically" publishing online content to a range of devices. The statistics back this up: no matter what service your company provides, your HTML email needs to be optimized for mobile today – according to Campaign Monitor, the iPhone now accounts for almost 15% of their email subscribers.
One HTML template for them All Tip #1: Design all "clicks" to be touch friendly! How to Effectively Execute a Multi-Channel and Mobile Strategy: An eTail Boston 2011 Recap | Mashery Blog. Now that the buzz of eTail 2011 in Boston is starting to calm down, retailers are faced with the very real question of how to make many of the ideas discussed at the conference a reality. Many sessions were held discussing the need to effectively execute on Multi-Channel and Mobile. Well, how does a company really get started on those things?
Do you go to your development manager and say we need a mobile app or a better way to support affiliates? You could, but that leads you into the land of one-off solutions, which have long development cycles and limited flexibility. What retailers need to understand is that the web has changed. This is where the infrastructure of the web has changed.