Trend – Content vs Context: Youth Marketing Handbook Chapter 1 | mobileYouth®
4 Winning Strategies for Social Media Optimization. Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin. Social media optimization (SMO) is the process by which you make your content easily shareable across the social web.
Because so many options exist for where people can view your content, the content model for the web has shifted from, "We have to drive as much traffic to our website as possible," to the more pragmatic, "We have to ensure as many people see our content as possible. " You'll still want most people to see your content on your site — and if you're doing it right they will — but helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand.
Why Social Media Optimization Matters 1. 1. 2. Discovery Is The New Cocaine - Going Beyond Engagement - SlideShare. Why Brands ABSOLUTELY DO Belong on Twitter. Lon S. Cohen is a writer and social media strategist. He is @obilon on Twitter. A Mashable article by Dr. Mark Drapeau was passed around on Twitter this Friday, calling for a ban on brands on Twitter. I respectfully disagree. 1. Twitter is Opt-In Drapeau said that Twitter was for people to talk to people and not brands to project their message. Fundamentally, I agree with what Drapeau says about the spammy Twitter accounts that are used just to get one more silly site link out there by an SEO company or brands that totally misunderstand and therefore misuse Twitter. 2. The debate did not rage on Twitter so much a simmer, mostly with brands themselves coming to their own defense.
Look, I am a centrist. 3. Like snowflakes, no two Tweeple (as some call Twitter users) are alike. In the end, we follow who we follow for our own reasons. Twitter Tips for Brands in 140 Characters So what's a brand to do? Brands have to be more than just faceless organizations online. Coca Cola Sam Adams. Brands that Tweet. Brands on Twitter.