Facebook Launches Marketing Tool Audience Insights. Facebook today launched a new tool for marketers called Facebook Audience Insights, available within Ads Manager for all US marketers today and rolling out globally “in the coming months.” As its name implies, the tool lets advertisers gather customer insights about their target audiences. The idea is to give marketers trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the tool surfaces. The tool gives insights about users in the following categories: Demographics: Age and gender, lifestyle, education, relationship status, job role, and household size.Page Likes: The top Pages people like in different categories, like women’s apparel or sports.Location and Language: Where people live and the languages they speak.Facebook Usage: How frequently people in the target audience login to Facebook and which devices they use.Purchase Activity: Past purchase behavior and methods (online vs offline).
How to Use Facebook Groups to Build Your Business. Are you looking for new ways to network? Have you considered using Facebook groups to build your business? Facebook groups offer a proven way to form lasting, productive connections that generate leads. In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups. #1: Join the Right Groups With millions of active groups on Facebook, there truly is a group for every interest. If you’re looking for networking, you can track down groups within your industry to connect with your peers and prospective customers.
With so many groups to choose from, you’ll need to start with some research to find groups that fit your needs. Facebook also offers a “suggested groups” feature that you can find on your top navigation bar when you view Groups from your profile. Click on Groups from the left side of your profile to see suggested groups. You can also use graph search to locate groups using the string “groups of people who like TOPIC or PAGE NAME.” Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community. Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful? To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly Homer for this episode of the Social Media Marketing podcast.
More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.
Holly shares how beginners can develop their own Facebook strategy. You’ll discover the unfortunate circumstance that jumpstarted Holly’s success. Find out how to grow a Facebook Page organically. Listen Now. How to Retarget Content to Facebook Custom Audiences. Have you considered using Facebook to reach your existing customers or those who visit your website?
Have you tried Facebook’s custom audience options? Retargeting to the right audience is a must if you want to see more conversions from your Facebook ads. In this article you’ll discover four Facebook custom audiences you can create to retarget your content to the most relevant Facebook audience. Retarget content to a your audience with Facebook Custom Audiences. Why Retargeted Content? The goal of retargeted content (also known as remarketing) is to place your brand top of mind. Updates like this can show up in your news feed if you’ve ever visited the Plated website. People rarely buy from you the first time they visit your site or see an offer. Here are four custom audiences you can use to retarget Facebook users with your content. #1: Website Visitors To create a targeted audience based on website visitors, you must have a Facebook website custom audience in place. 1. 2. 3. 3. 4.
Facebook Enhances Custom Audiences: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Rolls Out Enhancements to Custom Audiences From Your Website: The new features on Facebook’s custom audiences will allow “businesses to reach people faster and build more nuanced audiences.” “A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences—i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.” Facebook Announces Multi-Product Ads: These types of ”ads enable businesses to showcase three products within a single ad unit, on desktop or mobile.” “Each product highlighted will have its own image, description and click target.” “Loop counts indicate how many times people have looped a video, including on Vine and in embeds across the web.”
What do you think? InShare104. The Complete Guide to Growing Your Organic Facebook Reach. 5.5K Flares Filament.io 5.5K Flares × Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream at my desk, and party jams playing on my jambox. I must balance the bad news with some good. Checking Facebook statistics has been bad news for a lot of us lately as we wrestle with declining numbers and shrinking reach. As the Facebook algorithm continues to change and adapt, we continue looking for answers.
Why can’t we reach more fans with our updates? What can we do about our declining Facebook reach? The question comes up quite often, in the comments here on our blog and in discussions we have here at Buffer. Our posts on Facebook reach an average of 4.5 percent of our fans.Overall reach has been on a slow decline for the past several months.Twitter is far and away our top referral source to the blog.
Do these numbers sound familiar? The problem with Facebook reach, explained in a single graphic Decay – How old is your post? Six Facebook Marketing Tips From the Pros. Would you like to improve your Facebook marketing? Are you wondering what Facebook marketing tactics the pros are using? We asked top social media pros to share their hottest Facebook marketing tactics. In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing. #1: Use ActionSprout for Email Acquisition John Haydon Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages.
The problem with most Facebook page apps is that they require the user to visit the Facebook page. ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed. For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed. Notice the Demand in the news feed. When they click the action (Sign, Support, Join, etc.) in the update, they are they redirected to a single page to complete the action (Facebook authorization). Scott Ayres Christian Karasiewicz. ActionSprout: Social Engagement Tools for Facebook. Social media. facebook etc. More Facebook Page Layout Options: This Week in Social Media.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Marketers Get More Facebook Page Layout Options: Facebook Page admins now have “more control over the look and functionality” of their Pages. “Now, admins can adjust the placement of sections in the top navigation menu and left-column menu.” Facebook Announces Updated Design is Now Available Worldwide: “All existing Pages — including the 30 million active small business Pages — will have access to the refreshed design.” “Admins that want to update their Pages before switching to the new design can wait up to two weeks before making the switch.”
LinkedIn Makes Your Profile More Visual: If you’re a new or existing premium member, you’ll now have “additional functionality to help you stand out from the crowd and drive the right and relevant opportunities to you.” What do you think? InShare15.