Transmedia
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A Call for Your Awesomeness « poburke.com
So last week I was contracted as Workshop Coordinator for Cyfle in Cardiff and their multiplatform training course – ‘Digital Delta’. Focus of my role – “Find great speakers”… Its a 6-month part time course written in order to create 8 digital professionals & 8 multiplatform writers for the creative industries in the UK There are two strands to the scheme – a Digital Professional strand (where the trainees will learn the creative production skills needed to create multiplatform content – from creating the idea to final delivery, alongside work on Social Media / Mobile / Gaming and so on), The other strand is a Multiplatform Writing strand.Nike Chosen: BOOM! | Boardriding Observer
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Ever the innovator, Björk has announced that an “app album” will accompany a conventional music album for her upcoming Biophilia project. What is it, and why is it important? Björk is an unstoppable force. Even with seven albums under her belt, she persists in finding new ways to distribute her artistic vision. A stereoscopic 3D video was shot for “Wanderlust,” with Wired magazine providing directions on how to make your own 3D glasses.
Björk’s Biophilia App Album | TransChordian
The Value of Experiential - Our New Augmented Worlds | PERSONALIZE MEDIA
The only way the Augmented Reality industry is going to emerge from its current commercial birthing period is for the brands, corporates & creatives to make sure that AR is delivering a unique, immersive experience and to start to consider the value of experiential (a marketing definition here). This nature of experience, which I believe is inextricably linked to the future of AR, and the value users place on immersive services also leads at the end into a ‘experiential’ panel I am leading at Creative Sydney at the Opera House this week and I cover some of my thoughts in that space first. The Building Blocks of Experiential Media ©© GaryPHayes I couldn’t find any real classification of experiential, or ‘levels’ of engagement, work across the web to help frame my thinking. I am sure there are many psychological & educational studies around but nothing really from an entertainment, marketing or life utility perspective?
Transmedia storytelling | Bartek Brzoskowski | Brzoskowski.pl
Jakiś czas temu, poszukując materiałów do pracy, trafiłem na nieformalne forum fanów Harry’ego Pottera. Zorganizowane na wzór Hogwartu, posiadało klasy, podręczniki do poszczególnych przedmiotów i nauczyciela. Dzieciakom, które stworzyły firum nikt nie płacił na pisanie o mitycznych stworach i magicznych roślinach. Robiły to dla własnej przyjemności. To właśnie jest transmedia storytelling – w moim odczuciu jeden z najważniejszych składników współczesnego marketingu, w tym działań w social media. W 2003 roku Henry Jenkins , medioznawcza i profesor MIT, skonstruował termin transmedia storytelling jako określenie nowego sposobu opowiadania historii łączącego w sobie różne media, różne metody i różne punkty widzenia.
…than Agencies and Filmmakers. Why do transmedia professionals have a difficult time achieving authentic and fluid transmedia stories and why do ‘existing’ branded entertainment & digital agencies tend towards lowest common denominator, tried and tested formulaic cross media, more about PR, advertising and marketing than real ‘story’ focused engagement. Against this and rather paradoxically we have the ‘so-called’ audience/users actually telling their ‘life’ stories across platforms in a much more natural and engaging way. Having produced and studied cross media since 1997 (“What do Audiences Want” BBC pres) one very large and persistent problem has always been creating authentic transmedia stories – natural story arcs and bridges that lead you onward through a long format, multi platform experience. So why is this?
Producing Transmedia Stories – 10 Reasons why Audiences do it Better… | PERSONALIZE MEDIA
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