How To Calculate the ROI of Enterprise 2.0. With enterprise social software platforms still in their infancy, ROI measurements are just now becoming possible with early adopter communities.
While I don’t expect that we will need to continuously re-justify these tools in the workplace, I do believe that measurements are going to be required to help bring about a more successful transition and wider adoption. At the Enterprise 2.0 conference last month, I spoke on a panel about measuring the ROI of E2.0 from an HR perspective. After listening to questions from the audience, I realized that community mangers are looking for more detailed guide of how to measure the benefits of E2.0 software. Calculating ROI can be a daunting and overwhelming task, but given advanced analytics it is definitely possible. The Difference Between Google Adwords and Facebook Advertising: Demand Generation vs Demand Fulfillment. As advertising channels proliferate online, we are constantly asked: which channel should I be using?
The two heavy weight channels – search and display – have been mainstays for years now, but still aren’t fully understood. In particular, while Facebook has grown tremendously as an advertising channel – it’s now more than 2x as large as the closest display competitor – we believe that it remains misunderstood and underutilized. We hear a common refrain: search advertising screens for intent and hence is about demand fulfillment while Facebook advertising does not and hence is about demand generation.