Social Collaboration: It’s the People Not the Technology, Stupid! I was recently reflecting on my personal experience as a knowledge management consultant in deploying enterprise and business collaborations solutions over the past several years. I’ve seen various buzz-words and labels come and go, and witnessed the morphing of Enterprise Content, Document and Records Management Systems (ECM’s, EDM’s, ERM’s) into varieties of Enterprise 2.0, social CRM, Social Intranets and – more recently – Enterprise Social Media and Social Business solutions. But regardless of what labels we give to the technology, the one constant feature is the people, i.e. the staff, the workers, the users. The continuing paradox is that, despite all the evidence of poor adoption rates; the accepted wisdom that “build it and they will come” doesn’t really work, and the oft’ repeated mantra that “it’s not the technology, it’s the people that count”, most collaboration strategies are treated as technology projects and not organisational development (OD) projects.
What do you think? The Imperceptible Impact Of Social Media on Our Everyday Lives. “The essence of ultimate decision remains impenetrable to the observer - often, indeed, to the decider himself” – John F. Kennedy There have been a increasing number of studies recently looking at the impact our friends can have on our decisions through social media and I wanted to follow up with my own thoughts on the subject. While I think it’s interesting to explore how the potential to share more experiences with more friends is an evolutionary step in word-of-mouth marketing, I remain convinced that the biggest impact social media has is on our own everyday behaviour, not our friends or followers.
The potential to document our lives online means that a status update on Facebook, Tweet or Instagrammed photo doesn’t just become a record or reflection of our behaviour but a direct cause of it. The medium is the message The consistently excellent Cyborgology blog recently speculated how different Facebook would be if you removed likes, comments and friend counts. Social media and influence. The End of Search as We Know It. As the world shifts to all things mobile, anew reality is emerging: mobile devices are killing search as we know it.
This is one of the many insights from an excellent article on the future of search recently appearing in Ad Age, written by David Berkowitz, VP of emerging media at 360i. In the post, Berkowitz notes that mass consumer adoption of mobile, coupled with the rise of big data, are creating a world in which consumers will seldom, if ever, need to actively search for things. Thanks to advances in predictive analytics, consumers’ needs will be anticipated and fulfilled before they are actually expressed (or even realized) in the form of a constant stream of predictive recommendations sent to their mobile devices. Predictive recommendations represent the creepy side of the Internet, giving birth to a sort of chicken and egg/virtuous cycle emblematic of many a technological advancement. Creepy, indeed. As the old saying goes, the only constant is change. But wait, there’s more. Is Social Media a Broadcast Right? University of Washington Plows New Ground.
Limit in-game tweeting by reporters? How dare they? Fact is, the NCAA already does it, and it’s a little known fact outside the national media circles that cover NCAA championship events live. The University of Washington recently came under fire on a national scale for defining in-game social media as a broadcast right, and thus limiting its use by credentialed reporters. The policy, which is posted on the UW website, went into effect in August and is printed below: Credential Holders (including television, Internet, new media, and print publications) are not permitted to promote or produce in any form a “real-time” description of the event. UW and its designated personnel shall be the final authority on whether a Credential Holder or Credential Entity is following the Live Coverage Policy.
The new policy puts Washington in the forefront of college sports in defining how media outlets can broadcast live events. Sure – absolutely. We are. We do not, and do not have plans to. Social Media and Employee Rights. More and more people are joining social networks on a daily basis and employers believe these networks are a source of information about their employees. In this post I'll share some thoughts I have about ways employees may be able to protect their privacy and the private information they post online and in social media. Facebook alone reports having over a billion active users half of which access their page at least daily. I've written before and you've no doubt been told not to post negative comments about your boss or your co-workers, personal information or photographs, especially when you are accessing your social media sites from your employer's computers.
In spite of these warnings, we continue to post information we shouldn't, with unreasonable expectations of privacy and our employers have gained access to this information and used it against us. One of those protections is the ECPA. Connect: Authored by: Brad Friedman See complete profile. Should Live Tweeting Be Protected Like Broadcast Rights? Just like accurate reporting and crafting a solid lead, knowing how to live tweet a game or event has become a necessary skill for journalists in the digital era. Too much live tweeting at a University of Washington sporting event, however, could land you in hot water. How? A section of the athletic department's media guidelines states that, "Periodic updates of scores, statistics or other brief descriptions of the competition throughout the event are acceptable, as long as they do not exceed the recommended frequency (20 total in-game updates for basketball, 45 total in-game updates for football).
" That policy was instituted in August, an athletic department spokesperson tells Mashable, but just recently gained attention after Tacoma News Tribune reporter Todd Dybas tweeted Monday night that he had been "reprimanded" by department officials for excessive tweeting during the Huskies basketball game against Loyola. The 2nd Generation of Social is Here. You know you’re still implementing tactics from the first generation of social if you: Have built a large social audience, but are still scratching your head trying to articulate if and how it’s valuable.Have fallen in and out of love with social advertising faster than you can say Kim Kardashian.Are struggling to move from interacting with your social audience to truly engaging with them.All of the above. If you answered yes to any of the questions above (and especially if you answered yes to more than one), chances are you haven’t yet figured out how to apply the tools, audiences, and lessons, which emerged in the first generation to realize quantifiable value and ROI.
In the second generation of social, companies will develop the insight and strategy necessary to truly engage with consumers at every stage in the customer lifecycle….and drive customer acquisition, revenue, and growth as a result. But first, a bit of background on the first generation: Connect: Authored by: Azita Martin. How to Effectively Rebrand Your Social Media Profiles. Has your business changed since you first created your social media profiles? Are you considering a rebrand of your company’s existing social identity? With the right preparation, it’s possible to manage your social media rebranding efforts without losing a significant number of subscribers along the way.
Should You Rebrand Your Social Profiles? Before we review the process of rebranding your social media profiles, consider whether a rebranding is truly right for your company. According to Luke Brassinga of Likeable Brands, “True rebranding involves updating a company’s goals, message and culture.” Your social networking profile branding plays a major role in your company's online image. If you’re only conducting a rebrand because you like the sound of a new name better, your end results may not be worth the extra effort and potential for losses involved in the rebranding process.
As a result, rebranding is best suited for companies that are: Step #1: Do Your Due Diligence What do you think? How to Effectively Listen on the Social Web [Infographic] For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging. But how can you do this effectively? The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.
For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations. For more useful insight into how to stand out in social media, head over to Amazon to pre-order my book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. Connect: Authored by: Mike Lewis About me? See complete profile. 3 Personal Problems Sabotaging Your Social Media Success (And How to Fix Each) Your social media success isn't dictated by your budget, competition, or bad economic conditions.
It's dictated by you. Because at the end of the day, it's your skill, expertise and execution that will have the biggest impact on your results. Not the latest trend, tip, or tactic you read about on Mashable. Here are 3 personal problems sabotaging your success, and how to fix each one of them. Image courtesy of hmomoy Problem #1. Social media enables people to spread your message faster, further, and easier than ever before. That's great for "word-of-mouth", and exposing your brand to new people. Because you're not Facebook. For a company or website to grow organically through the elusive "viral growth", you need a viral coefficient of greater than one. In theory this is the perfect marketing plan. Only a few companies have been successful at it, and most are software or technology companies like Facbeook, Dropbox, and YouTube. Instead, here's what you do... But it's not that easy...
Problem #2. The Problem With Impressions. Too often my meetings with online media network salespeople sound something like this: Me: "So how did our campaign do? " Salesperson: "Great. You performed within range -- getting 1/10 of 1% response based on number of impressions delivered. " Me: "Um, how is that a great result? " (C'mon … what am I supposed to do with 1/10th of 1% CTR anyway?) Salesperson: "Well that's based on 500,000 impressions and its well within the range of other brand campaigns. " Me: "Can you tell me how many real people were reached by the ad buy?
Salesperson: (Frustrated) "We don't have that information. This common exchange is frustrating for both of us because if more online social/media networks really embraced their very wonderful, response-based DNA roots then it would be more productive all around. Impressions, let's remind ourselves, emerged decades ago out of a need to standardize broadcast media buys. Flash forward a few decades when online media emerged, there was a need to standardize that too. Increasing User Engagement on Facebook. If you use Facebook as a tool for promoting your business or brand, then you have probably noticed that Facebook has recently updated its EdgeRank, also known as its News Feed Algorithm. Facebook is not trying to hide the fact that they want businesses to start paying to promote their posts. It is in Facebook's best interests if your posts are not showing up in people's newsfeeds.
They want you to pay to have your posts appear there. You might wonder if there is any hope in getting your posts noticed in Facebook's newsfeeds without having to pay to promote them. Keep Your Fans Coming Back for More Many people post whatever comes into their head on Facebook, even on their business pages. Remember that negative interaction with your fans can actually count against you.
So how do you get your Facebook fans to interact with your business page? Facebook's EdgeRank Algorithm EdgeRank takes into consideration how much you interact with your fans. Social Media: What's the ROI of Not Doing It? Social Media ROI is Not the Same as Social Media Value It’s a simple concept, but many organizations struggle with the notion that every “Like” and every “Retweet” comes along with a dollar sign.
Instead, businesses need to understand that there is a chain of events that will lead to the dollar sign. It isn’t going to happen overnight, but over the long-term, the value will become clearly visible. When I am asked for the ROI of social media, I like to pose this question instead, “What’s the ROI of NOT doing it?” To break down this diagram, I will like to split the Social Media ROI cycle into 5 key steps: Awareness: Personally, I feel that this is the most important tool in creating a niche for any brand in this competitive market. Engagement: The second part is focusing on the engagement part where the focus of a company should be to empower the consumers by letting them engage on various social media platforms in a way they feel most comfortable with.
Connect: Authored by: Sid Gandotra. Sociology and Social Media. When social media first became popular, its general concept was a paradigm between people (sociology) and technology. Public conversations made involvement from outside parties possible. Over time, the purpose of social media has changed. What sociology is and how it relates to technology Sociology is defined as “The science of human society.” In many, if not all cases, human roots, organizational skills and the development of society with regard to technology have been key attributes in the field of sociology.
Technology introduces advancements and information that plays an important part in helping a society to achieve its objectives. Sociology and human interaction With the huge number of people who are involved nowadays with social networks, it is very interesting to note how they are influenced by each other in many different ways. The success or failure of sociology and technology The popularity of social media and the reasons behind it Connecting on a very personal level Conclusion.
Eventbrite Isn’t Just Selling Tickets, It’s Building A New Kind Of Social Platform. Every time you invite people to an event, you create a mini social network. Startup ticketing platform Eventbrite aims to help put that physical network to use in online apps. Think about automatically sending a tweet when you walk into an event to announce yourself, Eventbrite CEO and co-founder Kevin Hartz suggests. Hartz goes on: “Think about using Instagram at an event.
That could be better shared among [attendees]…You can imagine on the professional side, what could happen with LinkedIn after an event.” None of these hypothetical examples is a priority for Hartz himself. Eventbrite is pretty good at selling tickets and plans to stick to it. For the last 18 months, developers have been able to easily add Eventbrite-powered capabilities to their apps. Giving people the ability to share, mingle, and keep in touch with the people who they attend events with is arguably more useful than offering new ways to interact with their 800 Facebook friends. [Image: Flickr user Vanessa Lynn] Why You Should Be Interested In Facebook Interest Lists. How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools. STOP! Why They’ll Unlike You If You Post That. 5 Social Media Metrics You Should Be Monitoring. Infogr.am Launches To Kill The Careers Of Struggling Infographic Designers.
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