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Helping Newcomers Connect to Interests | Facebook
Friends on Facebook are constantly helping each other connect with more of the people and interests that matter in their lives. As more of your friends like the Facebook Pages of their favorites celebrities, public figures, businesses and organizations, you may see them suggested to you in the Suggestions box in the right column of your home page. You also see posts in your News Feed as your friends like Pages or share content from them. But if you're new to Facebook, you don't have a lot of friends to help surface those suggestions. That makes it to harder to connect with all of the interests and people you care about so you can receive updates from them. To help out newcomers, we're launching a new way for them to find interesting Pages.
Facebook Starts Suggesting Pages to New Users
Facebook has released a new feature that automatically suggests Pages for new users to “Like.” What’s more interesting is that Facebook has placed this new functionality as the second step — second only to finding friends — in the Facebook signup process. Step 2 of 4 is called “Choose your interests,” and here new Facebook members will be greeted with a selection of Pages that are suggested for them based on the Pages that people in the same demographic commonly “Like.” Pages are also selected based on how much they update and engage with Fans. The new recommended Pages feature can obviously be compared to Twitter’s once-controversial “Suggested Users” list, except Facebook’s suggestions are dynamic in nature. Still, Pages gifted with the premium placement will no doubt enjoy a bevy of new Fans.
Facebook just announced the availability of a new feature for users creating accounts on the social network: Suggested Interests. Facebook will now recommend that new users sign up for updates from ("Like") publishers with high reader engagement and subscribed-to by people demographically similar to themselves. That's a unique combination of factors that only Facebook could offer. If this intersection of 3 key social software trends is someday exposed more fully to all 500 million Facebook users and more - the Facebook vs. Google battle could become a fight between Recommendation and Search.
