Case: Mercedes Benz setzt auf eine eigene Curation-Plattform Content Curation ist zum Trendthema für alle im Online-Marketing Aktiven geworden.
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, “information overload” is something we all seem to suffer. It is becoming more difficult to weed through all the “stuff” out there and pluck out the best, most share-worthy tidbits of information, especially if your topic is niche.
Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and leverage it for your own audience.
What is content curation? It is the act of finding content to share throughout social media platforms. Finding relevant, interesting, and informative content to post is important for anyone in social media.
Photo by Stuck in Customs
The ease with which folks are able to blog, reblog, and otherwise reproduce (as well as remix) other people’s work is definitely among the revolutionary powers of the internet — at the heart of which is the reduction of everything to ones and zeros, which lends itself not only to obscuring the provenance of a particular work, but also to reducing the perceived value of content in general. This is a concern to anyone who values quality content, of course: if people and organizations aren’t getting paid to create, their ability to create is severely limited. At The Verge , we follow a time-tested method of attribution.
An interesting aspect of the culture of sharing on social networks is that of content curation .
What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme.
Steve Rosenbaum is the CEO of Magnify.net , a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian.
I’d love you to take a look at this post by Rohit Bhargava: Five Models of Content Curation . I think he is spot on with his five models, which I’ll list below.
Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art.
Media curation is an emerging trend toward integrating media content using both machine and human resources.
Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority.
Every hour thousands of new videos are uploaded online. Blog posts are written and published.
Jay Rosen points us to an article out of France that takes a stab at presenting what a modern internet-era newsroom should look like . The point that I find most interesting, that helped clarify a few different ideas for me, is that it splits "journalism" into three distinct categories, all of which have a role in the newsroom: Reporters -- who go out and do first person reporting -- creating original stories, not just reposting rewritten wire copy. Columnists -- who "start conversations and give stories another perspective."