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Bullring - Selfridges. Housed in a truly iconic modern building, Selfridges at Bullring is every bit as special on the inside.

Bullring - Selfridges

The iconic store which has earned its place as an architectural landmark for its Paco Rabanne-inspired exterior, is the ultimate destination for shopping in the Midlands, with an unrivalled exclusive fashion, beauty, food and home offering. Home to some of the world’s most established designers, Selfridges is the go-to store for hot-off-the-catwalk fashion, with hundreds of high-end brands boasting items that cannot be found anywhere else in the city.

With four floors, featuring everything from clothing, footwear and accessories through to stationary, homeware, technology and foodstuffs, Selfridges has the most comprehensive selection of desirable brands and products anywhere in the Midlands. Selfridges take off - VIVA - Brand Agency. Yellow is the new black; and it has been for a number of years now.

Selfridges take off - VIVA - Brand Agency

Selfridges have long led the race in the high-end retail arena. Its success has attracted the attention of many top industry execs and it was only going to be a matter of time until it expanded its offering further. Arguably the secret of Selfridges’ success to date is in the power of their merchandising. And what do you suppose the buzzword for many of the world’s leading airlines is right now? That’s right – merchandising. The Selfridges story. Harry Gordon Selfridge – always called Harry by his family and friends – was born on 11 January 1856 at Ripon, Wisconsin, in the US.

The Selfridges story

After a successful 24 years working in various department stores in Chicago, having earned the nickname Mile-a-Minute Harry for his enthusiasm and relentless innovation, Selfridge left America to establish his own retail empire in the richest city in the world, London. In June 1906 Selfridge & Co was established. Work began on demolishing properties along the ‘dead end’ of Oxford Street, where Selfridge planned a magnificent neo-classical building. What the world thinks. Miss Selfridge / Arcadia Group. With its sharp sense of style, independent spirit and a fashion heritage par excellence, Miss Selfridge really is a child of the '60s.

Miss Selfridge / Arcadia Group

Unveiled in 1966 as the new, young fashion department within Selfridges on London's Oxford Street, the brand quickly became renowned for capturing the latest trends and epitomising colourful, fun and fast-moving fashion embodied by qualities such as variety, individuality and originality. During those exciting early years we set a high benchmark: the first dresses we sold – designed by lovably eccentric, pink-haired designer Zandra Rhodes – were made from paper and designed to be worn once then thrown away. Visionary couturier Pierre Cardin also put his name to four collections a year. In the intervening years Miss Selfridge has continued to innovate and invigorate. One of the first retailers to use Kate Moss in its campaigns, the brand marked itself as one whose finger was firmly on fashion’s pulse.

Androgynous brand KTZ stocked in Selfridges' unisex floors. Selfridges - Luxury Branding. Brand Positioning and Identity In 1996, Selfridges was embracing major change. For the first time in history, the company was opening a new site in Manchester and radically transforming its identity from a home furnishing store to a fashion-led brand for a younger market. The challenge was to evolve the brand so that it could exist independently from its famous London site and be relevant to fashion. Econsultancy. Selfridges has just relaunched its website, part of a £40m investment over the next five years, which aims to future-proof the business. We paid a visit to Selfridges' London offices for a preview of the new site, and a chat with the company's Multichannel Director Simon Forster. Here, he explains the thinking behind the redesign, the growth of mobile shoppers, and the challenges of presenting a luxury user experience.

Could you tell us about visitor and sales volumes for Selfridges.com? At the moment we have an average of around 1m visitors per week, well over half which are on mobile devices. This is an area that is accelerating rapidly, as mobile represented 24% of traffic this time last year. Selfridges: The making of a British icon. Selfridges Birmingham turns green for St Patrick's Day. Selfridge's Work It Campaign Lunchtime Makeovers. To quote the late, great Harry Gordon Selfridge, there's no fun like work.

Selfridge's Work It Campaign Lunchtime Makeovers

But, with ever-longer working days and seemingly unbeatable inboxes, when was the last time you took a proper lunch break that didn't involve munching an overpriced sandwich at your desk, dropping crumbs into your keyboard? In order to help the good people of London reclaim their lunch breaks, Selfridge's have launched their Work It! Hot!Mess founder Tayla-Blue launches collection in Selfridges Birmingham.

You know how it goes.

Hot!Mess founder Tayla-Blue launches collection in Selfridges Birmingham

One day you are a rock star, the next a fashion icon. This is certainly the case for Tayla-Blue Mitchell-Jarvis whose keen eye for fashion has attracted a trail of celebrity fans from Kanye, Beyonce, Pharrel to Madonna and Rihanna. Selfridges’ Class Of LC:M 2015. With London Collections: Men SS16 officially under way, British luxury department store Selfridges has cherry-picked its Class of 2015.

Selfridges’ Class Of LC:M 2015

Honouring some of London’s most esteemed emerging and long established menswear brands, Selfridges’ Class of 2015 features exclusive interviews with the designers ahead of their hotly anticipated shows. Read on to discover which designer is set to show a straight-to-retail offering and who believes women designing menswear makes perfect sense. The 1960s dress that inspired iconic Selfridges design. It is one of our most distinctive landmarks, has won a host of architectural awards and helped catapult Birmingham higher in the ranking of the coolest cities to shop in.

The 1960s dress that inspired iconic Selfridges design

The iconic and eye-catching Selfridges building is now celebrating its 11th year trading – it turns 12 in September – in the multi-million pound Bullring shopping centre. It has proved to be the architectural equivalent of Marmite – but love it, or loathe it, it certainly got people talking about Brum again. This was at a time, remember, that the city was beginning its massive retail revival – and Selfridges still turns heads to this day. Selfridges Birmingham to showcase work of fashion and interior design stars of the future. Burberry, Dior, Michael Kors - Selfridges has them all and more.

Selfridges Birmingham to showcase work of fashion and interior design stars of the future

But this week the iconic Bullring store is championing the best homegrown talent Birmingham has to offer. Which, as we know, is A LOT. BAPE: A Shop In Shop. In bloom: Apple stages a floral takeover of Selfridges' windows. When we first road-tested the Apple Watch in Milan earlier this year, it seemed the brand had - almost impossibly - outdone itself.

In bloom: Apple stages a floral takeover of Selfridges' windows

But then again, Apple products seem to take a life of their own, growing in extraordinary and unexpected ways with each iteration. From today, Apple devotees in London will see this ethos realised to full effect, where the tech giant has taken over all 24 of Selfridges' iconic windows with a blossoming floral installation that brings the Apple Watch to life.

Selfridges unveils its agender fashion campaign at Oxford Street store. From Cara Delevingne rocking a suit on the red carpet to Brad and Angelina wearing matching androgynous outfits to the BAFTAS, fashion icons have never been scared to experiment with gender. And one major retailing is jumping on the bandwagon by blurring the lines between men's and womenswear. Selfridges has launched a 'gender-neutral' fashion campaign encouraging consumers to buy clothes without being restricted to men's or women's fashions. Scroll down for video. Missguided launches first UK physical presence with Selfridges concession. Etsy to launch in Selfridges as it moves into UK bricks-and-mortar space. Selfridges bans plastic water bottles in oceans conservation initiative. Selfridges is to rid its stores of all single-use plastic water bottles as part of a campaign to reduce pollution of the oceans.

Instead, the department store is encouraging customers to bring their own water bottles to fill at a newly-opened traditional drinking fountain in its London food hall. The initiative, part of an ongoing partnership with the Zoological Society of London (ZSL) and the Marine Reserves Coalition (MRC), aims to reduce plastic waste and help facilitate a change in behaviour around the use of plastic.

Y-3 from Selfridges X Complex has arrived. In the second installment of the ongoing Selfridges X Complex partnership, we're shining a spotlight on Y-3, the ground-breaking label that was the first instance of fashion teaming up with sportswear, in Yohji Yamamoto and adidas. When the label launched 13 years ago, it proved to be a precursor of what was to come, with the world of fashion and sportswear moving closer and closer until they reached where they sit now, which is firmly within the same space.

Fall/Winter 2015 from Y-3 sees the label take hefty inspiration from military and aviation themes, with a couple of brilliant camos, jumpsuits, woolen shirts, and bomber jackets all making appearances. There's also a real utilitarian feel, with cuffed ankles and high collar lines featuring throughout. In the video, flares and drone footage are used to reflect the military implications of the collection, and it's complimented by an absolutely killer track. Anya Hindmarch Designs Highway Installation for Selfridges Car Park.

UNIF x Selfridges. Selfridges tests subscriptions with Birchbox sample kit - Luxury Daily - Commerce. Anya Hindmarch to create ‘petrol station’ in Selfridges car park. Selfridges’ Live + Loud festival to showcase Birmingham’s finest music, fashion and design talent. Yule love it! Selfridges' Christmas shop launches 143 days ahead of big day. Apple Watch takes over Selfridges windows, filling displays with huge flowers - Features - Gadgets and Tech - The Independent.