Internet Archive: Digital Library of Free Books, Movies, Music & Wayback Machine. Eurekster Swicki Home. Home | Evri - Corporate. Publications Search Insider. Publications Search Insider. Has Social Become the New Search? | gyro. In the world of search engine marketing, no topic has dominated as much of the recent conversation as “social search.” Social search is the enhancement to core search engine results with social media annotations from an individual’s friends and those they follow online. The fundamental assumption is that people use social networks to connect with like-minded people, so the chances are high that “friends” will have referenced relevant content and/or websites.
This is a significant new norm. Not only have these annotations become commonplace, but also there is evidence that when social share data is present, those entries may appear more prominently across the results page. But why would the search engines expend energy in integrating social data into their core results? Does that tell the entire story though? Along comes Google+ I posed these same questions in an article I wrote for MediaPost’s Search Insider a few months back. The biggest challenge facing Google+ then is user adoption. How Social Search Will Transform the SEO Industry. Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas. Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint.
SEO insiders have wondered whether this new search innovation would affect placement strategies. And the simple answer is: yes. Yes, there will be changes to the way SEO professionals run their clients’ campaigns. Yes, this will affect the industry as a whole. Changing the Method, Not the Mission Social media is nothing new in the world of online marketing. The Future of Social Search. The Future of Search Series is supported by SES New York Conference & Expo, the search and social marketing conference helping brands, agencies, and professionals connect, share and learn what’s next for the interactive industry.
A "social search" is one that ties a searcher's social graph to his search queries. With social search, each searcher sees unique results that are shaped by the interests of his social network friends. Google, not the company to often fudge with the appearance or function of its search results, turned on its version of social search more than a year ago. It has since gone on to more prominently feature social search results and blend them in with regular results. One should not make light of these changes; they point to the company's recognition that the average web user, who now spends more time on Facebook, may be not-so-quietly demanding a new form of search.
In fact, Facebook is more than a social network for many these days. Social Search : Customize your experience - Web Search Help.