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When I was asked to teach a copywriting class for a special program at The Ohio State University, I discovered that teaching writing is far more difficult than the writing itself. Many of the things I did naturally from experience or instinct were a complete mystery to my students. So, in order to make the copywriting process a logical and painless operation, I devised a simple method for writing ad copy for novice writers. I called it POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review.
This is a guest post from Annette Lyon , author, freelance writer and editor. As a writer, I’ve been edited, so I know how it feels. Most of the time, I’ve had talented editors, but periodically I run into an editor who tries to change my voice and personality rather than doing their job by polishing my work. So when I’m on the other side of the fence, wearing my editor cap, I work hard to maintain a client’s voice and vision while making their work even better. My publishing credits include seven novels, a cookbook, and over a hundred articles.
Established in 2001 All my software is virus-free. No unwanted toolbars, trojans or other nasties. I'm Simon Haynes . Welcome to Spacejock Software
Effective writing skills are to a writer what petrol is to a car. Like the petrol and car relationship, without solid skills writers cannot move ahead. These skills don’t come overnight, and they require patience and determination. You have to work smart and hard to acquire them. Only with experience, you can enter the realm of effective, always-in-demand writers. Of course, effective writing requires a good command of the language in which you write or want to write.
Sabbatical for me (but not for the 10K Day) AFTER BEING OFFLINE for many weeks with a pinched nerve, I’ve discovered that’s where I’d rather be for now: offline. I’m busy packing to move back to New Mexico where I’ll finally be back with family and friends. Being on the computer just doesn’t sound interesting when I can be doing other things with those people I’ve been missing. I’m planning to still post the occasional travel story on Milliver’s Travels but that’s about the only online activity I’ll be doing for the foreseeable future.