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Social Marketing

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The 10 Best Social Media SlideShare Presentations of 2014. 205 Flares Filament.io 205 Flares × One of my favorite visual social networks—and one that probably flies under the radar compared to other visual spots—is SlideShare. Browse through the featured slidedecks, and you can find big ideas and helpful strategies condensed into a couple dozen simple, succinct slides. There are few better ways to consume killer content so quickly. In writing about how to create a SlideShare presentation that gets results, I ran across a number of presentations that inspired me, educated me, and wowed me. So here’re 10 awesome SlideShare presentations, all having to do with social media. 10 of the best social media SlideShares 1. (via TrackMaven) We’ve had the privilege of featuring Track Maven’s awesome research here on the Buffer blog before. My favorite slide: 2. 6 Questions to Lead You to a Social Media Strategy (via Mark Schaefer) Question No. 1 is a fabulous one: “Fill in the blank: Only we ___.” 3.

(via XPLAIN) 4. (via Rand Fishkin) 5. (via Matthew Capala) 6. 8. The ExactTarget Blog The 30 Most Brilliant Social Media Campaigns of 2014 (So Far) In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we're seeing brands do some special things.

Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives. Facebook 1. Motorcycle Helmet Art from Biltwell, Inc. 2. 3. Pinterest 4. 5. YouTube 6. 7. 8. Vine 9. 10. Instagram 11. 12. LinkedIn 13. 14. 15. 16. Google+ 17. 18. 19. Twitter 20. 21. 22. 23. 24. 25. 26.

Cross-Channel 27. 28. 29. 30. So, what have we learned from these 30 campaigns? With the right mix of content and creativity, any campaign can become social. G2 Crowd Email Marketing: Best in Breed Software Comparison Learn why Salesforce Marketing Cloud is ranked a leader in G2 Crowd’s 2015 Grid Report. Download Now. LinkedIn: The Beginner's Guide. Update: This post was updated October 2013 to reflect current statistics and tools. LinkedIn is considered the non-sexy, sleeping giant of social networks.

It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries. Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet (by comparison, Twitter has more than 500 million registered users, and Facebook has surpassed one billion). Currently available in 20 languages, LinkedIn remains a relevant platform the world over. That being said, we doubt you spend 20 minutes on LinkedIn per day, like Facebook’s power users do.

So, if you need a crash course on what LinkedIn has to offer, browse the network’s most prominent features below. SEE ALSO: The Beginner’s Guide to Facebook 1. 2. 3. 4. 5. 6. 7.

Airport Marketing

A Round-up of the Most Beautiful Social Media Advice. Google+ Communities - What They Are and How to Use for Business Events and Projects - elSue. Google+ Communities are a feature of Google+ that allows people to gather together, interact and talk about their common interests. They can share interesting content, ask questions and even have events. Communities range from cooking, book clubs, and family to business type communities such as technology, finance, legal… just about any topic you can think of. Communities have become one of the most popular features Google+ has to offer.

At last count there’s over 50,000 communities – that number will continue to grow. There’s so much you can learn about Google+ Communities for your business – many blog posts and articles have been written, along with what Google provides, including some FAQ’s. Here’s a short list of facts. Any Google+ user can create and host his or her own community.You can create a community at work or school – learn more. Engagement on Public Communities I’ve been engaging on the public communities I belong to a lot more lately. Step 2 – Private community Wrap-up. How to Build a Business Case for Social Media.

3 Key Elements of a Digital Marketing Strategy - Mike Gingerich. Newcastle Reveals The Secrets Of Facebook Advertising. If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises online, with Facebook as its core platform, and has used its success to get retailers to carry more of its beer when it plans major campaigns on the social network, according to Quinn Kilbury, brand director at Newcastle. Newcastle is launching its second big marketing effort of the year, this one around July Fourth, and it will incorporate the social strategies refined during its Super Bowl push when it stole attention from actual in-game advertisers.

“It’s a pretty simple formula: newsworthy, inherently different enough that people want to talk about it, and bring[ing] in the right celebrities to help break through,” Kilbury said. For July Fourth, the theme is If We Won. For the Super Bowl, Newcastle tapped Anna Kendrick and footballer Keyshawn Johnson. Facebook Photos Size Guide / 2014 Edition.

Facebook Marketing

The Anatomy Of A Perfect Social Media Post - Convert With Content. The Perfect Social Media Post Social sharing is the key to bringing in traffic immediately to your site and engaging your fans and customers, plus it has long term value for your overall search ranking. These three things are obviously very important for a business to get found on the web. But with all the changing rules, new players to the game, and updated algorithms, knowing what and how to post can get a bit tricky. Fear not my friends. In this post I break down the anatomy of a perfect post. How And What To Post On Different Social Media Channels There are some basic rules of engagement that apply to all networks. How To Create The Perfect Pinterest Post 1.Your Image Tells The Immediate Story. * The longer the image, the more it gets repined. * Red pins work better than blue pins. * Colorful photos get 3 to 4 times the repins. * Pins with faces get the least traction. * Portraits work better than landscape. * Don't over saturate your images, they will lose oomph.2. 1. 1. 1. 1. 1. 1.