An Exhaustive List of Google's Ranking Factors [Infographic] More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. With all the talk about optimizing content for search engines, you'd think we'd know by now exactly what Google's ranking algorithm considers when crawling pages on the internet. But we don't, and we can't -- mainly because Google has never publicly listed all of the factors they take into account. What Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors ...
Whew! SEO is Dead: Long Live OC/DC. Is Google Panda 4.0 the Topical Authority Content Update of 2014? - Case Study. In the last week, many speculations have been made regarding what Panda 4.0 has really impacted in terms of ranking and site. As Google representatives didn’t feel like talking too much about what this update is really about, the SEO world was caught on fire by suppositions and advice about how we should effectively stay safe in front of the big angry Panda.
It’s indeed a bit early to draw 100% guaranteed conclusions about what the 4th Google Panda is impacting. Yet, we think that the best to lift the veil of mystery on the matter is through in-depth research backed by real examples and case studies. Making a list with the winners and the losers of this Google Update might not be very elucidating.
We need to figure out what are the patterns that lead to the rise of some sites and the fall of others, even if the process of finding it out implies a lot of work and coffee from our part, and patience and time to read a long article from your part. Conclusion I. Winner Loser. Schema.org - Why You're Behind if You're Not Using It... The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you'd all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized.
Since Google (and Bing!) Officially introduced schema.org in June, it’s fair to say motivation to implement it has been mixed. Myth: Schema.org markup doesn’t get rich snippets! A common objection I hear to people not using Schema is that there’s no point because Google don’t use it for rich snippets. This was true, but is no longer; lots of websites in different markets have taken a leap of faith and are seeing the benefits in the form of rich snippets.
Examples of Schema.org Rich Snippets Showing in Google The following are all examples of websites that are currently using the Schema.org vocabulary: E-Commerce. How to Improve Your Site's Traffic and Reputation With Quality Backlinks. Search engine algorithms constantly change. But backlinks--links from another site to your site--are still important. (Roughly speaking, Google's early algorithms focused on backlinks under the premise the higher the number of "quality" backlinks, the more relevant the Web page.) But improving your SEO isn't the only reason your website needs authoritative links. Sure, you want higher rankings and more traffic from search engines, but you also want natural traffic from highly relevant sites. And that means not only working hard to build backlinks to your site but also keeping an eye on links you don't actively seek that may be harmful to your business.
For advice I turned to Felix Tarcomnicu, the head of marketing at Monitor Backlinks, a tool that crawls the Web for new backlinks and sends email alerts when one of its 20,000 users' websites earns or loses links. How to Get Positive Links Start by looking at your competition's traffic sources. How to Remove Negative Backlinks.
How to Avoid Getting Slaughtered by Penguin 3.0.