background preloader

Content Marketing

Facebook Twitter

Tips for Creating a Great Personal Online Portfolio. As a designer I think we’ve all experienced the difficulty of creating something personal, including a portfolio.

Tips for Creating a Great Personal Online Portfolio

You end up spending countless hours in Photoshop, trying a hundred different things and after two months you realize that your homepage still says “under construction.” This might not be the case for everybody, but being my own client is quite challenge and that’s why I want to share how you can better set up a personal portfolio. SEE ALSO: Get a bit closer Showcase of Big Faces in Website Design What’s the Purpose of Your Portfolio? Before jumping in Photoshop and pumping out cool ideas, start with the core of your “business.” Do you want to sell products? These are just a couple of examples and you don’t necessarily have to pick one. This might seem strange, but the main purpose of my personal portfolio is not to hire me. Wireframing Now that you’ve seen the examples, you probably want to start redesigning right away. Be clean and clear. Code or Design Edit and Publish. Content Creation: 5 Ways to Know If You've Got a Good Idea (Infographic)

Native Advertising Gets Its Own Magna Carta. Quozio - Make Beautiful Quotes. Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing. Prove Content Marketing ROI with a Performance Scorecard. 7 Unglamorous, Unpopular Truths About Content Marketing. I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.

7 Unglamorous, Unpopular Truths About Content Marketing

Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to myself that I could manage an online community and I could produce the kinds of content that got people clicking, sharing, liking, tweeting, and converting. So, that's what I did. For several years now I've been a creator/writer/designer. For over a year I've been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing.

The experience has taught me a few things about what it really takes to produce content that consistently brings in new business opportunities. So, how do we do it? ... Content Needs To Be King, Not A Frivolous Court Jester. By Shawn Amos Forget everything you think you know about content marketing.

Content Needs To Be King, Not A Frivolous Court Jester

People don’t care about your brand’s Facebook posts or tweets. And they aren’t even reading your articles. In fact, it’s been argued that consumers have become so adept at ignoring you in favor of listening to other users that brands are now effectively irrelevant. That’s the bad news. One of the dangers of social media for marketers is the lure of those neat little validating digits: retweets, shares, comments, engagement. The brands having the best time on social media understand the huge potential to use it as a natural extension of their identity. How You Can Optimize Your Content Marketing in 3 Data-Driven Steps.

Today’s article is a guest post by David Cheng of ShareBloc.

How You Can Optimize Your Content Marketing in 3 Data-Driven Steps

Maintaining a steady blog publishing routine is hard to do. At ShareBloc, we try to blog at least two times a week, either on our blog or syndicated elsewhere. We’re a small team so an aggressive schedule can be overwhelming. To get enough content to keep up the pace, we used data to help us figure out which topics would be most interesting to our readers.

Here are the three data-driven steps we took that you also may want to consider. 1. Some of the most prolific blogs have two or three posts a day. The blogs we chose were KISSmetrics, Marketo, HubSpot, Social Media Today, Content Marketing Institute, and the leading posts from ShareBloc’s sales and marketing bloc. How to Conduct a Content Audit on Your Site. 5 Content Management Tools Marketers Can Use: No Technical Skills Needed. Producing web content goes hand in hand with successful brand marketing these days — but can be tricky without a go-to development person or team.

5 Content Management Tools Marketers Can Use: No Technical Skills Needed

Although learning to code is becoming more accessible every day, not many professionals have the time to dedicate to such an undertaking. Whether you’re a new company with limited resources or your dev team’s time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals. Let’s take a look at five tools that will help you bypass development so you can focus less on coding and more on actually engaging your audience with remarkable content. IFTTT, which stands for ‘If This Then That,’ is putting the Internet to work for you one recipe at a time.

This free tool connects two services to respond to triggers, or the “this” part of a recipe, resulting in the “that” part. Pricing: Free 2. Build a Strong Foundation - The Advanced Guide to Content Marketing. Women Dominate Every Social Media Network. A greater percentage of adult U.S. women use Facebook, Tumblr, Pinterest, Instagram and Twitter than their male counterparts.

Women Dominate Every Social Media Network

The one social network that boasts more men is the professional-networking site LinkedIn. That’s according to data compiled in the infographic below by Alex Hillsberg at the personal finance website FinancesOnline.com. According to the infographic, 76 percent of U.S. adult women use Facebook, compared to only 66 percent of U.S. adult men. Meanwhile, 30 percent of women check their social media outlets multiple times per day, compared to 26 percent of men. And 53 percent of women are likely to access deals for a particular brand or item through social media, while only 36 percent of male survey respondents do the same. Related: Ellen's Oscar Selfie Rapidly Becomes the Most Retweeted Image of All Time For more information on men and women's social media habits, have a looksee at the infographic from FainancesOnline.com below. Get More From Pinterest.