Data Visualization and Infographics. Advertisement The main goal of data visualization is its ability to visualize data, communicating information clearly and effectivelty.
It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex data set by communicating its key-aspects in a more intuitive way. Yet designers often tend to discard the balance between design and function, creating gorgeous data visualizations which fail to serve its main purpose — communicate information. INFOGRAPHICS. Infographics have become one of my favorite ways to consume data.
I say consume because it’ more than reading, and more than viewing a picture, so one must consume or absorb the data given. Some people aren’t doing infographics right and others are. Take a look at someone who’s doing it right: