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Media Communications. Follow us on Twitter:@BaylorUMediaCom Contact: Terry Goodrich, Assistant Director of Media Communications, (254) 710-3321 WACO, Texas (Jan. 15, 2013) -- Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest -- sometimes even more so -- as they are about their duty to their organizations, according to a Baylor University researcher.

Media Communications

A new study of 30 senior public relations professionals, most of whom had served as an "organizational conscience," showed the individuals viewed themselves as an "independent voice" in the organization and not "mired by its perspective or politics," said study author Marlene S. Neill, Ph.D., a lecturer in the department of journalism, public relations and new media in Baylor's College of Arts & Sciences.

Researchers did in-depth interviews with senior public relations professionals in the United States and Australia, with an average of 27 years of experience. 10 Free Infographic Templates. 7 reasons why millennials don't like your content. Millennials want content that's concise, thought-provoking and funny.

7 reasons why millennials don't like your content

If it's not, they won't share it—nor want to buy anything from you. By Kristin Piombino | Posted: February 23, 2015 By 2020, millennials will control more than $1.4 trillion in spending power. If millennials aren't your customers already, they will be soon. Is your content resonating with them? An infographic from NewsCred lists seven reasons why it might not be. Here are a few: 1. 2. 3. 4. A cheat sheet for online content. FDA: 3 People Die From Foodborne Illness Linked to Ice Cream. Weber Shandwick Greeted New Year’s Babies for Fisher-Price. Former CFO on Food Stamps After Controversial Viral Video. <br/><a href=" News Videos</a> | <a href=" News Videos</a> Copy A former CFO is now on food stamps after a video he posted on YouTube two and half ago criticizing Chick-Fil-A went viral and destroyed his career.

Former CFO on Food Stamps After Controversial Viral Video

Adam Smith, 37, was the CFO of a medical device manufacturer in Arizona, until the summer 2012, when he -- and thousands of other people -- started protesting against Chick-Fil-A for the fast-food chain’s anti-gay stance. One day, Smith decided to go through the drive-thru at his local Chick-Fil-A, where he ordered a free water -- the fast food chain offers customers free water -- and videotaped himself telling the drive-thru attendant how much he despised Chick-Fil-A.

“Chick-Fil-A is a hateful corporation,” Smith said, in part, to the drive-thru attendant. Smith then posted the video on his personal YouTube channel, but when he got back to work, he received a major shock. “I got into work and the receptionist, the first thing, big eyes, ‘Adam, what did you do?’ Oklahoma Fraternity Members Learned Racist Chant During Cruise, School Says.

<br/><a href=" News Videos</a> | <a href=" News Videos</a> Copy The University of Oklahoma fraternity members who were recorded singing a racist chant on a bus learned the song during a leadership cruise held by Sigma Alpha Epsilon four years ago, university officials announced today.

Oklahoma Fraternity Members Learned Racist Chant During Cruise, School Says

The University of Oklahoma's chapter of SAE was closed earlier this month after the recording was released online. Two students were subsequently expelled from the school. The university launched an investigation into the use of the chant, and school president David Boren announced today school officials had found that the 2011 cruise, an annual event, was the first known contact that their students had with the song. "While there is no indication that the chant was part of the formal teaching of the national organization, it does appear that the chant was widely known and informally shared amongst members on the leadership cruise," Boren wrote in his letter. Why Aren't There More Female CEOs In PR? Aarti Shah16 Apr 2015 // 11:14AM GMT Despite the high-profile gains for women in management positions across the PR industry, only 30% of global firms are run by women, according to last year's World PR Report, the definitive global study of PR industry size and trends.

Why Aren't There More Female CEOs In PR?

Among the 250 firms on the list — which spans agencies as big as $750m in fee income to those as small as $3m — 75 have at least one woman in its top post. This number, however, dwindles further when looking only at firms with revenue of more than $100m. The Numbers Among the 20 firms with revenues of $100m or more, 25% are run by women. Like Brunswick, all of the female-led agencies in the top 20 are done so from the US. Rounding out the top 20 are APCO Worldwide (founder Margery Kraus recently transitioned to an executive chairman role, making Brad Staples the CEO); Porter Novelli (Karen van Bergen); and Waggener Edstrom, which remains led by co-founder Melissa Waggener Zorkin.

The Bigger Picture. Why Are There So Many Women in Public Relations? The field is nearly two-thirds female.

Why Are There So Many Women in Public Relations?

Is it because of a lack of better options—or is it, in fact, the best possible option? About a decade ago, Adriana Sol was helping design ads in Miami Beach when she realized the advertising trade’s nit-pickiness was slowly draining her energy. “Everything was in the details,” she told me recently. Every conversation seemed to involve “having the clients tell me that their logo needed to be a quarter of a shade less green.” She wanted something with more freedom and creativity. “I found that the freedom of getting clients in front of who they wanted to be in front of was liberating.