The origin of personas. The Inmates Are Running the Asylum, published in 1998, introduced the use of personas as a practical interaction design tool. Based on the single-chapter discussion in that book, personas rapidly gained popularity in the software industry due to their unusual power and effectiveness. Had personas been developed in the laboratory, the full story of how they came to be would have been published long ago, but since their use developed over many years in both my practice as a software inventor and architectural consultant and the consulting work of Cooper designers, that is not the case.
Since Inmates was published, many people have asked for the history of Cooper personas, and here it is. In their book, Fire in the Valley, authors Paul Freiberger and Mike Swaine, credit me with writing the “first serious business software for microcomputers” as far back as 1975. I was writing a critical-path project management program that I called “Plan*It.” The Cannes Mobile Lions winners 2012: the award-winning mobile campaigns with case studies and videos. Awards: Cannes Lions International Festival of Creativity Founded: 1954. Deadline for entries: 9 March 2012.
Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries Winners announced: 19 June 2012. Prize: (much coveted) Lion trophy. mobiThinking verdict: mobiThinking has been campaigning for years for a Mobile Lions category at Cannes, so it’s good to see it attract a whopping 965 entries in the inaugural year. In 2010 and 2011 , we collated all the mobile campaigns across the various Lions categories, which gave a good indication of what was to come this year.
The quality and variety of winners is pretty impressive. The excellent thing about Cannes is that most entrants prepare an enlightening video case study (many of which we have tracked down) . • Guide to mobile awards • World Summit Mobile Awards • EMMAs • Smarties (MMA Awards) • Global Mobile Awards • Cannes Lions • Meffys • Webby Awards • Cannes Lions • Grand Prix winners. The insider’s guide to planning and buying mobile media. 101 Examples of Social Business ROI. Why Google+ is Good For Business – and the Stats to Prove it [Infographic] Get ready for some proof that Google+ is important for your business.
It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier. This time I’ll be running through why you should be using Google+ for your business. Don’t forget the tweetable facts taken from the infographic at the end of the post. But I don’t want a 3rd sock! Add Google+ as your third business marketing sock. That title was the best quote heard at last years SEOmoz MOZcon conference – in reference to Google+ being an unnecessary extra social network after Twitter and Facebook. Things have changed now and Google+ is emerging as a great location for businesses to interact with their followers. And if you happen to be a Red Hot Chili Peppers fan (and a guy), you’ll know what to do with that third sock.
The stats don’t lie Google+ For Business – Summarized Tweetable Facts. Avinash Kaushik - Google+ - How to make your social media campaign go viral? A dear… 26 Tips for Writing Great Blog Posts. Do you blog? Feel like you’re trying to reinvent the wheel time and again? Looking for some ideas to simplify your content creation process? What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write. #1: Anatomically Correct A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post: Eye-catching titleIn-text links to landing pagesSidebar/banner calls to actionSocial sharing buttonsCall to action at the bottomRelevancy—making sure the post is relevant from top to bottom Parts of the blog anatomy.
Example of more anatomical parts to include in your blog posts. #2: Blogging Platform By knowing the ins and outs of your blogging platform, you’ll ensure that your posts look as good as they can. Whether you’re working in platforms such as WordPress, Tumblr or Posterous, it’s good to stay up to date on the features and new versions. #3: Categories #4: Description. 26 Tips for Writing Great Blog Posts.