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Published in Business A product’s Unique Selling Proposition (also known as Unique Selling Point or USP) is what makes it different from competing products, and more importantly, what leads customers to buy it. For those in marketing, USPs are extremely important because in order to sell more of a product you need to know what will motivate customers to buy your product instead of the competition’s product, and then you need to effectively communicate that USP. A large percentage of freelance designers struggle to land as much business as they would like. If this is the case for you, have you taken time to think about what makes you unique in comparison to other designers out there?
Creative entrepreneurs are driven by a passion to create remarkable things and meaningful relationships. They come in various types: Artists and creatives who make a living from their artwork Entrepreneurs who take a creative approach to their business Independent-minded individuals who want to create a unique lifestyle for themselves and their families.
Some of this might only be relevant to coders or web designers, and some of the financial stuff will only be relevant to UK readers, but I hope there’s plenty interesting for anyone thinking of going freelance in any field. If I’ve missed something, either post in the comments or email me (phil [at] gyford [dot] com) and I’ll update the page. Contents
A few weeks ago, before the Rupert Murdoch scandal began, one of Fox News’ Twitter accounts was hacked, and tweeted that Barack Obama had been assassinated. I blog weekly on the Inc.com technology site, and I wrote a post criticizing Fox News’ public response to the attack. One of our readers added a comment that was longer than the post itself accusing Inc. and me of disliking Fox News and of holding the service to an unfair standard. I’ll admit that I’m not a fan, but that isn’t why I wrote the post. Some of what the commenter wrote was incorrect or unreasonable.
Posted by: Andrew Fingerman Posted date: August 10, 2011 | 2 Comments Ilise Benun is the founder of Marketing Mentor , where she helps creative professionals solve their business growth challenges. Ilise recently published a new book, The Creative Professional’s Guide to Money .
Posted by: Grover Sanschagrin Posted date: August 1, 2011 | 1 Comment A majority of the photographers I know absolutely hate to negotiate with clients, and often find themselves suffering through an unfair arrangement as a result of their poor negotiations skills. Negotiating your way to a win-win scenario can be a common experience if you’re prepared. Blake Discher is a Detroit-based freelance photographer, specializing in editorial, advertising, annual reports, and portraits. In his many years as an independent freelancer, he’s developed a system of processes and tactics for negotiating with his clients. When he talks to clients, he’s prepared – and this makes all the difference.
Blake Discher is a Detroit-based freelance photographer, specializing in editorial, advertising, annual reports, and portraits. In his many years as an independent freelancer, he's developed a system of processes and tactics for negotiating with his clients. When he talks to clients, he's prepared - and this makes all the difference. To learn Blake's tactics for estimating without fear, pricing with confidence, and how he talks with his clients to create win-win outcomes, watch the recording of his webinar with PhotoShelter co-founder Grover Sanschagrin. » Watch the video <p style="text-align:right;color:#A8A8A8"></p>
Many illustrators start out with a simple interest in drawing and painting and they may specialize at an early age in what they may be interested in creating and early on in their artistic life, family members may have said, I know they've often said to me that you could sell some of your art and that to me was a mystical thing that I used to dream of and thought I had no real art qualifications, so I thought I would fail, but I had the talent and there are many who do have the talent and do nothing with it, which is a shame.
If you make funds transfer or payment via Internet, you should be familiar with the name PayPal. PayPal is one of the safest and most convenient ways to perform monetary transaction online. But that being said, there are still a lot of users who have problems and questions using PayPal on a daily basis.
The freelance world is getting bigger and bigger and people from the online medium have started to pay increased attention to it. The Internet offer to us countless possibilities and one of these is to work and be paid by someone you have never seen. When it comes to freelancing, understanding the types of industries that are open to this work is important. Things such as writing or IT work are professions that come to mind. The freelance environment requires you to continually educate yourself.
We all have to make a living somehow — and most of the time that process starts with a job interview.
Dan Schawbel is the author of Me 2.0 and the founder of Millennial Branding , a full-service personal branding agency.
These articles are formulated deep within the Creativeoverflow compound.
by Sharon Blackie Please note that our purpose is writing this article and making it available on our website is not in any way to suggest that we are tired of publishing, burned out, or contemplating the closure of Two Ravens Press.
Lois Kelly is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. This is her explanation of the top nine types of stories that people like to talk about.