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Facebook has emerged as a driving strategic tool for authors to use in marketing and promoting their own book or books. This platform is free in terms of initial investment, but very expensive in terms of time. An author, or any other business person for that matter, can make costly errors in setting up and using their Facebook presence IF they do not understand the nuances of Facebook. Here are my top recommendations for authors, speakers, solopreneurs and other business people to consider as they prepare to enter the social media fray.
In order to be effective in your Facebook marketing and communication, you’ve got to be likeable. How can you generate more likes, clicks and action on your Fan Page and content? How can you use Facebook to be a powerful communications and sales channel for your business?
If you landed on this post, please note that there is an updated post that has everything you need to know about the new TIMELINE Format for Facebook. Please click on this link to check out Timeline for Facebook Pages: The Complete Guide. Over the last month, I’ve been trying to figure out how to best utilize Facebook as a blogger. To be more specific, I wanted to focus on what Facebook could offer me as far as: Getting traffic to my blog Interacting and building relationships with my target audience Helping to establishing myself as an authority These three things are all important aspects of becoming a successful blogger, as you probably already know.
All you need is 'Like'? This latest feature will make the "Likes" on your Facebook page go through the roof! “Likes” are not only a popularity badge. They are a powerful promotion tool that helps strengthen the connection between fans and organizations/products/individuals.
Since its introduction, the Like button has provided as many difficulties as it has opportunities for brands. It seems to be largely responsible for the near-meaningless race to numbers we’re now experiencing, as it places a value or an indicator of success against every piece of content it’s installed against. Whether this is your site, a blog post, a piece of clothing, a classified listing – the Like button has become dangerous for brands, as many seem to view it almost as their complete social media strategy. We’ve seen a proliferation of Like buttons in marketing both offline and online, including the most annoying Facebook Like advert we’ve ever seen, but often the call to action is completely lost or there seems to be no strategy behind its placement.
The tabs at the top of your Page can now be found directly underneath your page profile picture. The text in the box that used to appear in the box underneath your page's profile picture now appears in the INFO tab. Old Look:
Avoid The Cleanse: How To Keep Your Subscribers March 21st, 2013 I’ve been cleansing for the past week. Not one of “those” cleanses that your friends post about on Facebook that makes you cringe, but an inbox cleanse. I’m trying to clear my inbox and stay on top of it. I was at 1800+ a few days ago (emails that needed attention) to 140 now.
Nowadays, many people have put Facebooking as part of their daily routine… a daily routine for some, and an addiction to many. On this popular social networking site, you don’t only check on what is happening with your friend’s by their status updates, uploaded photos or videos, you can also enjoy using hundreds of applications. These are just a few of the reasons that Facebook is the most popular social networking website. You can find many applications on Facebook that are created for fun,productivity, whether they’re games, or useful. Have you ever wondered if there are applications that could be useful for designers, writers, and developers? Here are a few of Facebook’s applications that may interest you.
If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page .
We often talk about minimal design and its huge popularity among designer genre. But the question arises if there is nothing in website (except content), then how can that site be called beautiful. Well in our field its well said “less is more”. Lesser the distractions, more the chances of the website to be called favorite among its readers.
Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans . In this article I’ll focus on the top 75 Facebook apps . These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more . Why Facebook Apps?
If there’s one thing websites and publishers can’t get enough of, it’s analytics — data-mining tools like Google Analytics and real-time snapshots of activity like Chartbeat , which show who comes to a site and when, where they come from, and what they do when they get there. Now websites can get that kind of info from Facebook too, thanks to some new analytical tools the social network launched today , which give publishers insights via Facebook’s plugins — including the ubiquitous “like” button. As social media starts to drive more and more traffic to websites, such tools are becoming even more important. Facebook has had analytics for its own pages for some time , which show “fan” page administrators how users are interacting with the pages, whether they are sharing content, etc. — along with particulars about their age, sex and any other demographic info they have chosen to share through the network.