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Facebook a déployé, mardi 20 octobre [2015], son nouveau format destiné aux publications de médias.

Baptisé « Instant Article », ce format uniquement disponible sur l’application de Facebook pour iPhone permet un chargement beaucoup plus rapide du contenu et offre une ergonomie censée favoriser sa lisibilité.
Les contenus publiés au format « instant article » se distinguent par une icône en forme d’éclair. Selon Facebook, ils se chargent dix fois plus vite qu’un contenu standard – une vitesse censée encourager la lecture sur mobile, qui peut être ralentie par un réseau insuffisant.

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Editorialiser le social. J'étais donc, hier, l'invité du séminaire sens public pour parler de questions d'éditorialisation algorithmique.

Editorialiser le social.

La vidéo intégrale de l'intervention est disponible sur la chaîne Youtube du séminaire (je cause entre la 6ème et la 41ème minute). Et mon diaporama est aussi dispo à l'adresse habituelle. Les éditeurs de presse déçus par les Instant Articles de Facebook. Google and Facebook Can’t Just Make Fake News Disappear. Increasingly, I’m frustrated by (and often antagonistic toward) the emergent narrative about how to address so-called “fake news.”

Google and Facebook Can’t Just Make Fake News Disappear

My anger is growing, not only because as I write this I’m almost 10 months pregnant and grouchy, but also because I see the possibility of well-intended interventions backfiring. I understand why folks want to do something now — there’s a lot of energy in this space, and the underlying issues at play have significant consequences for democracy and society.

Yet what’s happening at this present moment is not actually new. It’s part of a long and complicated history, and it sheds light on a variety of social, economic, cultural, technological, and political dynamics that will not be addressed through simplistic solutions. Racing to implement Band-Aids may feel good, but I worry that such an approach creates a distraction while enabling the underlying issues to flourish. The Mark Zuckerberg Manifesto Is a Blueprint for Destroying Journalism. It’s not that Mark Zuckerberg set out to dismantle the news business when he founded Facebook 13 years ago.

The Mark Zuckerberg Manifesto Is a Blueprint for Destroying Journalism

Yet news organizations are perhaps the biggest casualty of the world Zuckerberg built. There’s reason to believe things are going to get worse. A sprawling new manifesto by Zuckerberg, published to Facebook on Thursday, should set off new alarm bells for journalists, and heighten news organizations’ sense of urgency about how they—and their industry—can survive in a Facebook-dominated world. Facebook’s existing threat to journalism is well established. It is, at its core, about the flow of the advertising dollars that news organizations once counted on.

Craigslist was the first signal (and became the prototypical example) of a massive unbundling of news services online that would diminish the power and reach of the news, culturally, and make it more difficult to produce a profitable news product. Facebook already has the money. Zuckerberg obviously understands this.

Building Global Community. Renewing Medium’s focus – 3 min read. We’ve decided to make some major changes at Medium.

Renewing Medium’s focus – 3 min read

I’ll start with the hard part: As of today, we are reducing our team by about one third — eliminating 50 jobs, mostly in sales, support, and other business functions. We are also changing our business model to more directly drive the mission we set out on originally. Obviously, this is a tough thing to do, made tougher by the immense respect and love we have for these people who have helped make Medium what it is today. International - Facebook’s secret rules of deletion. By Till Krause und Hannes Grassegger Facebook refuses to disclose the criteria that deletions are based on.

International - Facebook’s secret rules of deletion

SZ-Magazin has gained access to some of these rules. We show you some excerpts here – and explain them. Introductory words These are excerpts of internal documents that explain to content moderators what they need to do. According to our sources, the logo on the bottom right – the heart with a globe – is the symbol for the Facebook department that sets the rules of deletion.

Demographics of Social Media Users in 2016. Facebook usage and engagement is on the rise, while adoption of other platforms holds steady Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others.

Demographics of Social Media Users in 2016

A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. Americans are using social media in the context of work (whether to take a mental break on the job or to seek out employment), while also engaging in an ongoing effort to navigate the complex privacy issues that these sites bring to the forefront. In addition to measuring the broad impact and meaning of social media, since 2012 the Center has also tracked the specific sites and platforms that users turn to in the course of living their social lives online.

What follows is a deeper examination of the current state of the social media landscape in America. This country is waging a war against Facebook. In the latest chapter of the "fake news" saga, Facebook is now facing off against an entire country as German officials want to fine the social media platform for every fake story that makes its way to the newsfeed.

This country is waging a war against Facebook

Thomas Oppermann, party chairman of the Social Democratic Party, told Der Spiegel that because Facebook hasn't gotten its act together yet despite knowing fake news and hate messages proliferated on the site, the company should be subject to a €500,000 fine ($523,320). The threats come just as Facebook announced new tools to fight the spread of fake news, including an option for users to flag fake news and third-party fact-checking with help from the Poynter International Fact Checking Network. Contenus : Snapchat préfère acheter que partager. Facebook Admits It Messed Up More Ad Metrics. The End of Digital Advertising as We Know It. Facebook has said that “ad load,” or the relative volume of advertising versus content on its pages, isn’t going to be able to fuel revenue growth as much as it has to date.

The End of Digital Advertising as We Know It

The disclosure indicates that the display-ad business model – which has largely been the industry standard for monetizing content on the internet — may be tapped out. It's Tough to Make High-Quality Native Content. September 19, 2016.

It's Tough to Make High-Quality Native Content

Facebook in talks to create original scripted and sports shows. David Ramos / Stringer / Getty Facebook has announced it is in talks with TV studios and video producers about licensing shows, with the hope of improving its video content.

Facebook in talks to create original scripted and sports shows

Ricky Van Veen, the social network’s head of global creative strategy, is leading the discussions, which include plans for scripted shows, game shows and sports. Facebook's move into publishing is 'dangerous, but interesting' In March of this year the New York Times revealed that Facebook was in talks with a dozen or so publishers including Buzzfeed and National Geographic to host their content directly on the platform, a move that Tiffanie Darke, commercial content director at News UK has deemed “dangerous, but interesting.”

Speaking to The Drum, Darke, who is serving as a judge at this year’s The Drum Content Awards, hailed the partnership as the biggest milestone in the world of content of the last 12 months. The idea behind the move is that publishers’ content would load quicker – particularly on mobile – inside Facebook’s platform. However, a lack of control has been cited by many publishers as a sticking point, not least by Darke’s own colleague, News UK chief marketing officer, Chris Duncan who previously told The Drum publishers handing their content to sites like Facebook to distribute freely was an act of ‘vanity’. “The future of content in in curation,” she explained. Les premiers « Instant Articles » sont apparus sur Facebook. Le Monde.fr | • Mis à jour le | Par Alexis Delcambre Facebook a déployé, mardi 20 octobre, son nouveau format destiné aux publications de médias. With Facebook’s Instant Articles, Publishers May Find 70 Cents Is Better Than a Dollar - CMO Today.

Facebook veut vassaliser la presse en accueillant ses contenus. Le réseau social compte héberger directement sur son site les contenus des médias et se confondre avec l'Internet. Comment Facebook est en train de dévorer les médias, menaçant leur survie. Vous avez vu des vidéos en autoplay dans votre fil? Avec cette innovation, le réseau social pourrait faire mettre la clé sous la porte à bon nombre de sites d'information. On vous explique pourquoi. Pendant un instant, imaginez que vous êtes le propriétaire d'un site Internet. Vous vendez des publicités sur ce site, ce qui fait que plus de gens le visitent, plus vous gagnez de l'argent. Si plus personne n'en vient à consulter votre site, vous devrez soit trouver un nouveau modèle économique, soit un nouveau boulot.

Au temps jadis, les gens arrivaient directement sur votre site, en tapant laborieusement son url –appelons-la votresite.com. Puis, des moteurs de recherche comme Google et des agrégateurs comme Google Actualités sont arrivés, et une partie de vos lecteurs se sont mis à chercher leurs informations là-bas plutôt que de mettre en favoris un tas de sites individuels comme le vôtre. Is Facebook a partner or a competitor for media companies? Yes. As has been rumored for some time, Facebook launched a trial project called "Instant Articles" on Wednesday morning—a partnership with nine news organizations, including The New York Times, The Guardian, BuzzFeed, and National Geographic.

Under the terms of the deal, entire news stories from those partners will appear inside Facebook's mobile app and be able to be read there, as opposed to the traditional practice of news publishers posting an excerpt and a link to their website. At first blush, this sounds like a pretty straightforward exchange of value. Facebook (fb, -0.08%) gets what will hopefully be engaging content for its 1.4 billion or so users, and publishers get the reach that the social network provides—plus keep any revenue from advertising that they sell around that content.

(if Facebook sells the ads, then publishers reportedly get to keep 70% of the proceeds.) So everybody wins, right? Facebook May Host News Sites’ Content. Photo Nothing attracts news organizations like . And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented audience glued to smartphones.