4Q Survey: Free Customer Satisfaction Website Feedback Survey. The best online survey for a website The 4Q Framework is the best way to evaluate the online experience, measure customer satisfaction and quickly implement website improvements based on real visitor feedback.4Q Survey has become one of the frameworks included in iPerceptions’ Active Research platform.
All of 4Q’s functionality and features remain the same and it’s still FREE! iPerceptions 4Q Framework 4Q Framework, through the Active Research platform, collects website feedback by asking visitors on arrival to your site to participate in a short survey once their visit is complete. The survey includes 4 questions that help answer: Who is here? The most comprehensive survey solution The 4Q Framework leveraging the iPerceptions Active Research platform, is the most straightforward and integrated solution for conducting digital market research. Recommended by Avinash Kaushik Take your research to the next level Learn more about Active Research platform.
10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages - by Sumantra Roy. As founder of a company that helps its clients maximize their web site and landing page conversion rates using multivariate testing (an advanced form of testing in which multiple variables that affect your conversion rate are tested at the same time), I am in the fortunate position of being able to monitor the variables that consistently tend to produce the largest increases in the conversion rate of a landing page, across all our clients’ sites in many different industries and categories.
Based on an analysis of a number of tests that we’ve conducted for our clients, here’s a shortlist of the 10 variables (in no particular order) that you should test on your landing pages that can produce large increases in your conversion rate. A few of the recommendations I have made here will be quite controversial (because they often go against what many gurus recommend and what many marketers believe), but these are all based on actual tests that we conducted for our clients. 1.
Long Copy vs. 2. Graph Visualization and Social Network Analysis Software. Oamm/WAMM_ShortPaper_091017.pdf. Cardinal Path’s proprietary Online Analytics Maturity Model (OAMM), developed by Director of Strategic Services Stéphane Hamel, is a framework that helps organizations assess their current situation and provide a structured, actionable path towards improving competence at leveraging data and analytics for enterprise-wide business decision-making.
The Online Analytics Maturity Model (OAMM) provides you with an unbiased and easy-to-understand representation of your organization’s expectations of, and commitment to, your analytics infrastructure and initiatives. From your objectives, scope and resources, to your methodology, tools and management, the OAMM will illustrate whether your organization is engaged in the critical data-gathering and customer insight-sharing activities required for your business’ success.
The Cardinal Path OAMM Audit: Get started with a comprehensive self-assessment at or contact us to see what the Cardinal Path OAMM can do for you. What are Advanced Segments in Google Analytics and Why You Should Use Them. I’ll never forget the words of Avinash Kaushik, speaking at a recent SEO conference: “If you show me these reports, I will tell you that you suck.”
What he was referring to was standard reports and default segments in Google Analytics. That statement coming from one of the brightest minds in Web Analytics received an auditorium full of laughter, but it also rings very true. Google Analytics Advanced Segmentation is a great way to get in-depth analysis on the performance of your website across different channels. This level of data takes you deeper than the generic default level data that Google Analytics provides on your website. A good Web analyst or SEO knows that while default data can be somewhat useful, it does not drive insights that will create meaningful action on your website.
Default SegmentsAdvanced Segments also provides Default Segments that can be quickly added to your reporting. 1. 2. 4. 5. Connect: