Innovation Consulting. The Design of Business: Why Design Thinking Is the Next Competitive Advantage: Amazon.fr: Roger L. Martin: Livres anglais et étrangers. Rotman Designworks. As organizations become more innovative, those that find new ways to problem-solve and create value will move to the front of the pack. Organizations that nurture dynamic decision-making and experimentation will gain a competitive advantage in the constantly evolving market place. By following the design approach guidelines espoused by Rotman DesignWorks™, organization will be well equipped to adjust to globalization and competition.
Rotman DesignWorks is the leading global educator in Business Design, a discipline that applies design-inspired practices to tough business innovation challenges. We teach MBA students and business leaders in large enterprises and organizations how to tackle ambiguous but critical challenges that can hinder innovation.