SEO Pagination Best Practices – rel=”next” and rel=”previous” | Measured SEM. Google Webmaster Help’s YouTube channel recently issued a really useful video on leveraging rel=”next” and rel=”previous” and the purpose behind the attributes: This is something that a lot of smaller E-commerce sites in particular struggle with, and with the Panda update denying sites organic search traffic based on the percentage of your site’s content that is thick, unique, and useful to visitors effectively handling pagination issues is really crucial. A few basic recommendations here are: This is a good run-down on using rel=”next” and rel=”previous” from Google, and SEO Moz had a great post on pagination best practices a while back as well. Want Free Access to Search Marketing Tips & Strategies?
We produce a free monthly newsletter with content that you won't find anywhere else on PPC, SEO and online marketing. You can subscribe by entering your Email below: Search Engine Land: Must Read News About Search Marketing & Search Engines. Search Engine Marketing (SEM), Paid Search Advertising (PPC) & Search Engine Optimization (SEO) - Search Engine Watch (#SEW) Inside Search. Knowledge – Inside Search – Google. Language can be ambiguous—do you mean Rio the city, the movie, or the casino? With the Knowledge Graph, Google can understand the difference, helping you more precisely express what you mean as you enter your search.