Paper.li – read Twitter as a daily newspaper. Content Aggregation: The Future of (B2B and Consumer) Media? Using Content for Inbound Marketing: Mine or Yours? I've been having an interesting conversation with Tony Karrer (@TonyKarrer) and Tom Pick (@TomPick) about how the way content is used and distributed is changing as B2B companies embrace the idea of becoming online publishers.
The discussion is focused on several different options to meet the growing content needs for prospect engagement and includes ideas about content aggregation, curation, filtering and syndication. Tony's recent post, Automated Filtering vs. Human-Powered Curation, explains the differences between the two, provides a wealth of resources for your review and makes an interesting case for consideration. Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? , discusses how enterprises, publishers and PR firms can benefit from aggregation and curation. I'd like to take a two-pronged look at syndication and curation from a B2B marketer's perspective to provide a bit of a different take.
Web syndication as defined by Wikipedia is: