TRAILS: Tool for Real-time Assessment of Information Literacy Skills. HOW TO: Evaluate Your Social Media Plan. Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass, which she started to document her battle with end stage cancer.
She is an attorney, the founder of the non-profit organization Spirit Jump, and the Social Media Director for Smashyn.com. Many companies, startups and well established businesses are frustrated because their social media presence isn’t larger or yet benefiting their bottom line. One of the big issues is that most companies start using social media thinking it's the holy grail. It takes time, effort, and resources before this new media will have an impact on you brand. Here are a few tips businesses should consider. 1. There are many social media platforms to consider when designing an online campaign.
When launching a Facebook presence, consider the various platforms within this medium; Pages, Groups and now Communities. Blogging can be a powerful tool for any brand. 5 Easy Steps to a Winning Social Media Plan. So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.
But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan? This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks. #1: Find Your Target Audience. The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.
What unique aspect of your product or service attracts your target population? Are you a veteran business coach who works with small entrepreneurs? You’ll need to determine what your readers want to know from you, what their likes and dislikes are and where they congregate. You’ll also need to find the right tone. Become a reporter/editor. How to Write a Good Business Plan. An economic downturn is a great time to start a business.
It sounds paradoxical, but think about it. Costs are lower, and more talent is available, thanks to layoffs. Prospective clients are more likely to try a new supplier who can help them cut costs or increase their competitiveness. Established players, too, are focused on cutting costs instead of increasing market share. All of this helps clear the way for the next venture with the better mousetrap but only if the entrepreneur can write a clear and convincing business plan. Truth be told, most business plans fail to make much impression on potential investors. I set out to understand why most business plans don't deliver. To help budding entrepreneurs avoid these traps, I also identified the three key elements that go into a successful business plan: a logical statement of a problem and its solution; a battery of cold, hard evidence; and candor about the risks, gaps and other assumptions that might be proved wrong.
--Dr.