21 Rules for Social Media Engagement. Brian Solis is the author of Engage and a leading authority in digital branding and marketing.
Connect with him on Twitter or Facebook. What follows is a modified excerpt from Engage, the complete guide for businesses to build, cultivate, and measure success in the new web. Social media is reinventing marketing, communications, and the dissemination of information. Social Media Policies from 80+ Organizations. 10 Golden Rules of Social Media.