Planning Stratégique

1 mai 2012 dans Réseaux sociaux Les réseaux sociaux ça nous connait ! On serait presque incollable sur les différentes manières d’appréhender Facebook ou Twitter pour une marque. Mais avec Internet, rien n’est définitif… Une mise à jour et on doit tout recommencer.

Picture Marketing : Les réseaux sociaux en image

http://www.youngplanneur.fr/2012/05/picture-marketing-les-reseaux-sociaux-en-image/

I’ve been trying to post something like this for a few months now.

How to do Digital Planning

Robin Neifield | December 28, 2011 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/marketing/strategies;page=article;artid=2117727;topcat=marketing;cat=strategies;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/marketing/strategies;page=article;artid=2117727;topcat=marketing;cat=strategies;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Marketers everywhere are scrambling to set their marketing and digital marketing strategies for the coming year, and encountering obstacles ranging from corporate politics to shifting or disappearing budgets to a lack of appropriate information upon which to base that strategy.

2012 Digital Planning Guide

10 presentations to help you become a digital planning genius

What makes a good online media planner? Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one. However, I’m beginning to think that lateralisation is of major importance. Without becoming too technical, this is the concept of the functions between the left and right hemispheres of the brain: The left side is associated with analysis and logic, the right with creativity and context. Using both sides of the brain is a major element to successful digital planning, especially given that there is a growing importance to understand how best to influence and engage users, whilst simultaneously being calculating and analytical.