Pillole di project management per il content marketing. Why You Need Content Strategy Before Editorial Planning. BuzzSumo sur Twitter : "5 Essential Searches To Find Content Formats That Work #contentmarketing"... The $100 Million Content Farm That's Killing the Internet. How To Do Content Strategy. On/Off Marketing the inbounder. White.net sur Twitter : "By @HubSpot: In need of #content ideas to promote product, service or business? Check this 44 examples! RT @larrykim. BuzzSumo sur Twitter : "BuzzSumo Trending Overview - Webinar recording from yesterday #contentmarketing. BuzzSumo Trending. Twitter. CONTENT IS NOT (JUST) ABOUT CONTENT. 18 Killer Content Marketing Tools That Will Make Your Life Easier. Content marketing isn't easy. It's hard work understanding where to get ideas, what types of content to create, how to create it, and the best ways to promote it.
Any help is welcome for a content marketer. That's why tools are great. They help ensure you're creating the best possible content. Getting Ideas If you’re involved in content marketing, you should be one of the biggest consumers of content. From reading the latest news, to finding the most important articles, to understanding what people share a lot, many tools can help you start getting a better grip on content. Feedly Ever since Google closed Google Reader, Feedly is the best RSS Reader out there, in my opinion. Hot tip: The paid version of Feedly allows you to easily share and connect Feedly to other tools such as Evernote or Pocket. Getpocket GetPocket (“Pocket as an app”) is perfect for travelers. The browser plugin easily allows you to add content you see, but don’t have time for now, to your pocket. Prismatic Buzzsumo. Knowledge Base. Our Favourite Presentations from the 2014 Content Marketing Show | Search Engine Marketing Blog | Tug.
Yesterday, three members of the SEO team at Tug headed over to the content marketing show at the Institute of Education in Russell Square. Pens and paper in hand, we were all prepared to learn about best practices, hear success stories and network in the industry. Next week, we’ll have a post full of all of the takeaways from the show, but today we’ll tell you about our favourite presentations: Carlo Why Thinking Like a Poker Player Will Make You a Better Content Marketer – Andrew Tipp, Digital Content Development Manager at Suffolk County Council Andrew draws an odd comparison between poker players to speak about content marketing strategy. It makes sense because content marketing is a tough game that many SEOs aren’t getting right. However, smart players learn from their successes and mistakes, and content need to be analysed after its publication to understand why it succeeds and why it fails – similar to what poker players do in games.
Verena Alyssa Posted on: Friday, July 18, 2014. 140+ Statistics on Content Marketing in Europe. While close in proximity, the dynamics involved with characterizing a topic like content marketing for a large group of countries like Europe is more than ambitious. However, the demand and interest for information about content marketing in Europe is high and there are a small number of studies available to better understand how European businesses currently view content marketing as part of the digital marketing mix. Tapping into reports from CMI/DMA UK, Adobe/Econsultancy and HubSpot/SmartInsights as part of my research for a keynote presentation at Content Marketing Conference Europe this week, I’ve pulled together these statistics (Handy for presentations, tweets and blog posts): Top 5 Priorities for Global and European Marketers in 2014 - Adobe/Econsultancy 36% content marketing36% social media engagement32% Targeting and personalization31% Conversion rate optimisation28% Mobile optimisation Top Challenges for European Content Marketers - HubSpot/Smart Insights 1. 2. 3.
Content Curation & SEO: A Bad Match? The Concept Of Sameness & Why It Should Matter. Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support somewhere between three and five major brands, and no more. The major brands were the ones competing for general merchandise or services on a national or global scale.
Regardless of where you went, they were there. There were other companies in these market spaces, too, but they operated in a niche fashion. They constrained their efforts to a local market, or a specific subset of the products in a given market space. The Great Disruption Then came the Web. In some cases, this actually helped make these players huge brands. This disruption is coming to an end. The reasons for this reversion are quite clear. A Little Frog Story Frog Search Result Page One Frog Search Result Page Two Why This Story Matters. Live from SMX Advanced: Getting Curation Right. By Janet Driscoll Miller | Jun 11, 2013 More Articles by Janet What is content curation? How can it benefit you as a marketer? This panel sought to answer those questions and featured Brent Csutoras of Kairay Media, Virginia Nussey of Bruce Clay, Inc., and Amy Vernon of Internet Media Labs. Brent Csutoras Brent led off the panel and discussed how marketers can use content curation for success.
What are the problems with content creation? How can you find content to curate? Google Alerts (“best”, “greatest”, “top 10…”)AlltopTopixRedditTwitterGoogle+TumblrRSS feeds What types of content can you look for or curate? Improved version of the originalShare a controversial opinionListsHow to or guidesImages/memesTimelinesVideoAnd more… How can you improve on the content? Virginia Nussey Virginia was next up on the panel and covered how content curation can boost SEO. Make sure your content that you add also adds value. How can you use content curation? Amy Vernon List.ly Scoop.it Tumblr Pinterest Spundge. 11 B2B Content Marketing Case Studies with Killer Marketing Performance. Content Strategists Aren't Copywriters. Most organizations are still learning what content strategy is. If you’re a content strategist, it’s likely that a large portion of your team probably thinks of you as “the writer.” It’s possible that some days, when your hair is especially messy, you even think of yourself as “the writer.”
If you’re running content strategy solo without a team of copywriters to back you up, that doesn’t help matters much either. Whether you like it or not, you have to be the writer and the content strategist. But separating the writing and content strategy processes is essential to doing either job well because they are two completely different tasks that require separate skill sets. Why Thinking About Content Strategy as a Writer Means Bad Content Strategy Copywriting is granular. The fact is, keeping content strategy a formal process sets you up to write copy that is unique, unified, and effective — even if it’s just you doing the writing.
What Bad Content Strategy Looks Like Classify Your Tasks. 5 Pinterest Boards for Content Marketers. Are you a content marketer? Do you love Pinterest? If you don’t, you should, because there is no better place to find relevant content for your industry, nor is there a quicker way to share that content. Not only can you find plenty of items to educate you on the latest information in today’s online market, but you can also use it to promote yourself by creating a fun and informative board for others to follow. Plenty of others have had that idea, and they have created some great boards that you should check out. Five of my personal favorites are possibly even the best boards on the social networking site. 1. Most of these pins are links to outside sites, and all of them are high quality posts that are really helpful. 2. This is another board that should have a lot more followers than it does. 3. 4. One of the largest infographic boards on Pinterest, this board has 1,400+ pins and thousands of followers. 5.
What are some of your favorite marketing boards on Pinterest? Ultimate list of online content readability tests. “In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since. ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’” Can you read the above paragraph easily? If so, count yourself one of the lucky literate. (Give yourself bonus points if you recognized this introduction from The Great Gatsby.)
While the CIA’s The World Factbook may put the literacy rate of most highly developed nations at 99%—where those age 15 and older can read and write—that doesn’t account for how many can read and write well, or even comfortably. If you want what you write to influence the most people possible, you must take readability into account. What’s readability?
Here’s a fun exercise in lack of readability: search online for a simple definition of it. I bet we can simplify things. Readability is how easy your writing is to read. …and so on. Cloze test. Creating Ultimate Guides and Using Them to Build Your Marketing List. You’ve seen them – ultimate marketing guides to Twitter, Facebook, Tumblr, and other important digital marketing resources. Creating ultimate guides are a great way to attract traffic, links, and social shares to your blog or website. The issue most people run into is with the number of blogs out there (especially ones on online marketing) – how do you create an ultimate guide if there are already tons of posts on a given subject? In today’s post, we’re going to look at the steps to creating the ultimate guide to anything and how you can use your ultimate guide to get mailing list subscribers.
Step One: Subscribe to Lots of Blogs in Your Industry Ultimate guides are successful when they are written about trending topics, and the only way to know what is a trending topic is to see what others are writing about. This is a great way to find out what is trending – the more you see the name of a product, service, or network pop up, the more it means you should be writing about it. Expanding the Content Life Span: Interview with Dennis Goedegebuure. Four Seriously Cool Information Resources. As a librarian, researcher and frequent blogger, I’m constantly coming across incredibly useful online information resources that are most effectively searched using their own site search tools, rather than relying on general-purpose engines to surface their valuable content.
I plan to start writing about these on a regular, ongoing basis, using a bullet-point format that highlights the most useful features of each resource, rather than doing in-depth reviews. Without further ado, here are the first four (of many more to come). C-SPAN Video Library Old Maps Online Cost: freeOfficially launched last weekOne search, centralized access to multiple digitized historical map collectionsAbout 60,000 maps available today, with more than 120,000 maps by end of 2012Keyword search, focus by date using slider, search by mapMaterial included so far: A Vision of Britain through Time, Historical Map LibraryBritish Library, Map LibraryDavid Rumsey Map CollectionMoravian Library, Mollova mapová sbírka.
Curator's ǝpoɔ. The Beginner's Guide To Content Marketing. Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service. If you’ve never heard of this concept, that’s ok. This article provides a complete introduction to content marketing by discussing the following points: The fatal flaws of traditional advertisingAn in-depth introduction to content marketingThe advantages that content marketing provides over traditional advertisingTips on the best practices that will make your content marketing more effective If you’d like to learn how you can benefit from content marketing, continue reading.
The Fatal Flaws of Traditional Advertising First, let’s consider the fatal flaws of traditional advertising. It’s a difficult proposition that leads to three fatal flaws for traditional advertising: With New Tool, Visual.ly Wants To Replace PowerPoint With Infographics. "Before PowerPoint, you had to go find a designer to create a custom presentation," says Stew Langille. "Even though everyone hates PowerPoint now, it was really helpful when it first came out. " Now Langille’s startup, Visual.ly, is attempting to do for infographics what Microsoft did for presentations. Today, the company launched a new platform to allow virtually anyone to create data visualizations. By tapping into data APIs--from Facebook Insights, Twitter, Data.gov, and so forth--Visual.ly enables users to plug predetermined datasets into premade designs, offering a stable of templates and themes that will continue to grow thanks to the startup’s in-house team and community of roughly 4,000 freelance designers.
"We hear a huge influx of people saying, 'How can I get someone to help me create an infographic or a dashboard or an interactive visualization? '" The startup, which has raised $2 million in VC funding to date, unveiled the self-service platform at SXSW today. How to Create Viral Infographics, Part 2: the Data. This is part two of a three-part series on creating viral infographics.
Read the first installment, on finding the right story, here. Infographics, with their constantly shifting definition, are nothing more than a communication tool and can be abused just as easily as the 3D pie chart button in Excel. A strong infographic has a strong data backend, but that data doesn’t have to be numerical. Data-vis communicates data. Infographics communicate information. Information can be data and data can be information. When I first started doing infographics, my sources of inspiration came from data sets that I came across.
But then I started to realize that some of the articles I read were data too, only text-based data. On the other hand, infographics can be a fun way to convey boring and pedestrian information. But this visualizing lists stuff is a slippery slope. If you don’t have a point of view, or if your data doesn’t draw any conclusions, why would anyone care what you have to say? How Content Can Spur Change for Businesses. How To Use Slideshare for Your Content Marketing [10 Tips] Ever heard of SlideShare? It’s a site that hosts your slide deck from Powerpoint or Keynote. It’s one of those great content marketing platforms most people have never heard of. Some impressive stats first of all: SlideShare is one of the top 150 sites on the web, they get 60 million visitors per month and have 3 billion slide views a month (that’s 1,140 slides viewed per second). So the traffic is good but it’s also the right type of traffic for most content marketers – it’s highly professional.
According to ComScore, SlideShare has five times more traffic from business owners than other popular websites like LinkedIn, Facebook and Twitter. I won’t delve further into why it’s a useful tool, instead I’d like to give you ten ways to use it successfully: 1. Chances are that you will have a number of Powerpoint presentations kicking about on your hard drive. 2. When I upload a presentation to SlideShare, I’ll typically take out about half the slides. 3. 4. 5. 6. 7. 8. 9. 10.