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According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it. Second, it means competition to stand out with your brand’s content is only going to get harder as more companies adopt content marketing best practices and mature in their skills.
Most organizations are still learning what content strategy is. If you’re a content strategist, it’s likely that a large portion of your team probably thinks of you as “the writer.” It’s possible that some days, when your hair is especially messy, you even think of yourself as “the writer.”
Are you a content marketer ?
“In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since.
You’ve seen them – ultimate marketing guides to Twitter , Facebook , Tumblr, and other important digital marketing resources .
As a librarian, researcher and frequent blogger , I’m constantly coming across incredibly useful online information resources that are most effectively searched using their own site search tools, rather than relying on general-purpose engines to surface their valuable content. I plan to start writing about these on a regular, ongoing basis, using a bullet-point format that highlights the most useful features of each resource, rather than doing in-depth reviews. Without further ado, here are the first four (of many more to come).
Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service.
"Before PowerPoint, you had to go find a designer to create a custom presentation," says Stew Langille.
This is part two of a three-part series on creating viral infographics.
In this video I interview Mitch Joel , author of Six Pixels of Separation and president of Twist Image .
Ever heard of SlideShare? It’s a site that hosts your slide deck from Powerpoint or Keynote.