background preloader


Facebook Twitter

Automating Google Console search analytics data downloads with R and searchConsoleR - Mark Edmondson. Yesterday I published version 0.1 of searchConsoleR, a package that interacts with Google Search Console (formerly Google Webmaster Tools) and in particular its search analytics.

Automating Google Console search analytics data downloads with R and searchConsoleR - Mark Edmondson

I'm excited about the possibilities with this package, as this new improved data is now available in a way to interact with all the thousands of other R packages. If you'd like to see searchConsoleR capabilities, I have the package running an interactive demo here (very bare bones, but should demo the data well enough). Uso de expresiones regulares en Google Analytics. SEMrush sur Twitter : "Introducing the New 'Pages' Report!: #seo #seotool #analytics... New Organic Research 'Pages' report released. Meet the latest addition to the SEMrush ‘Organic Research’ feature – the ‘Pages’ report!

New Organic Research 'Pages' report released

This new report offers a detailed list of all pages associated with a researched domain that rank in Google’s TOP 20 organic search results. This new report also offers details for each page in the list: URL: The page URL that ranks in Google's top 20 organic search results Traffic %: The estimated percentage of traffic the page brings to the domain Keywords: The number of keywords that bring visitors to the selected page Info: Hover over this section of the report to get additional information on tрe selected page, such as the backlinks referring to it, and ads keywords. The latter indicates how many keywords bring visitors to the page via Google's paid search results To get more information, click on any value in one of the four columns in the list and you will be redirected to the corresponding report.

4 Lessons from BuzzFeed's Worst Headlines. As online publishers grow in both volume and reach, the Internet becomes increasingly saturated with content.

4 Lessons from BuzzFeed's Worst Headlines

Text, images, and videos are all vying for your audience’s attention, but there’s something at the center of it all: the headline. A great headline is pivotal in piercing through the digital noise. With the right wording, it can increase traffic by 500 percent. However, simply going after the “shock” factor isn’t enough to guarantee an audience. Few of today’s readers fall for this type of clickbait. To explore how to formulate a headline that generates the most page views and shares, Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. Google Analytics sur Twitter : "A Conversation on Google Analytics Integrations /via @onbehavior @danielwaisberg #analytics. A Conversation on Google Analytics Integrations. Last week, during the annual Google Analytics Summit in San Francisco, I had a conversation on stage with my colleague Kerri Jacobs, Head of Sales, Data and Analytics.

A Conversation on Google Analytics Integrations

We spoke about my recent book Google Analytics Integrations and the importance of integrating data in general. Kerri is an extremely smart, knowledgeable and fun person, which made the conversation really pleasant! This article is a summary of most of the things we spoke about, Kerri asked the questions and I answered them, so the answers are mostly on first person. Gemma Muñoz sur Twitter : "El nuevo libro ya está aquí @tristanelosegui qué ilusión :) #analiticaweb #MarketingAnalytics.

El momento oportuno. Cuánta sabiduría entraña eso. Google Analytics sur Twitter : "Login and Signup Tracking for Google Analytics /by @CharlesFarina #analytics. Login and Signup Tracking for Google Analytics - Charles Farina's Blog. For websites that have an authentication method, login and signup tracking are critical to have implemented correctly in Google Analytics.

Login and Signup Tracking for Google Analytics - Charles Farina's Blog

Often, I see businesses get these metrics incorrect. They may accidentally pass the data on submit instead of validation, forget to track failed submissions, or worse yet implement a naming convention that is not human readable. Having performed hundreds of Google Analytics audits and implementations I would like to share my best practices for tracking and naming conventions for Login and Signup metrics. Once you have these correctly implemented you can monitor your authentication forms to determine when things go awry, capture lost signups through the GA/AdWords Remarketing integration, and scale with future login/signup events such as form field tracking. Google Analytics Settings: Are You Setup Correctly? Up until recently, I hadn’t really paid a huge amount of attention to all the different settings available to advertisers in Google Analytics.

Google Analytics Settings: Are You Setup Correctly?

I spent some time at a workshop with Al Wightman at BrightonSEO and he went through some of the main settings and how they should be used; some of which really surprised me as I wasn’t even aware they existed. This is what is what gave me the idea to put this post together so I could share with you some information on the different settings and how and why you should be using them. Eliminar trafico referral spam de Analytics, por que hacerlo. Desde hace ya unos meses es muy habitual encontrarse en la sección “Adquisición / Todo el tráfico / Referencias” de Google Analytics, donde se lista el tráfico referral a tu propiedad digital (aquellos dominios que contienen un enlace a tu sitio web y que han sido, en teoría, clicados, generando tráfico a tu sitio web que contabiliza Analytics), este tipo de dominios que te enlazan:

Eliminar trafico referral spam de Analytics, por que hacerlo

eMetrics Summit Milan. Twitter. Cómo analizar: Conversiones y Canales a nivel de usuario único. Resources. Google Analytics sur Twitter : "Introducing a New Structure for Google Analytics Acquisition Reports #analytics. A New Structure for GA Acquisition Reports /via +Joan Arensman  #analytics  … A New Structure for GA Acquisition Reports/via +Joan Arensman#analytics#adwords Today, we’re updating the Acquisition section in Google Analytics to make it easier for you to navigate.

A New Structure for GA Acquisition Reports /via +Joan Arensman  #analytics  …

Your favorite reports are still here, but don’t be surprised if they’ve moved. And for those of you who are AdWords customers, we’re also removing two reports in the AdWords reporting section of Analytics. Data from the Placements report can now be found in the Display Targeting report, while the Keyword Positions report has been deprecated (you can use the secondary dimensions “Ad Slot” and “Ad Slot Position” to examine where your ads appeared on the search results page).

If you have questions about the new menu, see the Acquisition section in our Help Center. Analytics account structures are now more flexible to suit your needs /by… Analytics account structures are now more flexible to suit your needs/by +Chris Cahill and +Michael Masukawa#analytics Google Analytics account management lets you track multiple sites or apps and to set up user reporting access.

Analytics account structures are now more flexible to suit your needs /by…

Accounts, properties and views provide the mechanism to collect and filter the data. After talking to users and analyzing the most common account structures, we realized that the limits for properties and views needed to be more flexible. We’re changing the way that we enforce limits on that structure to better accommodate your needs. Previously, we limited every account to fifty views and didn’t consider how those views were distributed among properties. In addition, we’ve added functionality to display how much of your quota you’ve used. MEDIR EL ROI EN UX - MIDIENDO LO INTANGIBLE. Announcing One-Day Custom Google Analytics Training for Companies - The service I get asked about the most, when I go to conferences, is customized, on-site analytics training for companies.

Announcing One-Day Custom Google Analytics Training for Companies -

That time has come. Finally! If you want to jump right in and learn more, you can read all the details about this training. The Pain Point Google Analytics has experienced an unprecedented number of updates in the past couple years, making it a challenge for professionals like myself — who go through data like a mole through dirt — to stay on top of it all. But each company is unique, with unique reporting needs. Cross-Device & Rollup Reporting in Google Universal Analytics. Dashboard Course Coming To A Living Room Near You. At the request of many in the marketing community, I decided to move my three-day dashboard course online.

And you can be alerted when it’s available by signing up via the form at the bottom of this page (if you’re more the shut-up-and-take-my-money type). Why This Course? First off you might ask yourself, “Why would I want to learn from you?” That’s a totally fair question. As a marketer, I’m actually quite terrible at marketing myself. That said, I’m not an unknown in the marketing community. Pivot Table Resources. Pivot Table Tutorials There are numerous articles and tutorials about Pivot Tables on the Peltier Tech blog. This is a nearly complete list of Pivot Table posts. Tips & resources to help you pass the Individual Qualification (IQ) exam. The Google Analytics Individual Qualification (IQ) is awarded on completion of a 90 minute open book exam. It is used to provide proof that you have a certain level of expertise in Google Analytics – a printable certificate is available to successful entrants.

The exam: I took the exam recently, so I wanted to share some tips and resources that helped me to prepare for (and pass!) The exam. Universal Analytics Upgrade Guide. I get lot of emails from webmasters who migrate to Universal Analytics on Google’s recommendation without understanding the implications of such migration and without evaluating the pros and cons of such a switch. Then they get stuck with tracking issues.

Breaking: ‘Not Provided’ to Slam 3rd Party Paid Search. *Please note: We received this information from a source that I trust. This source, and only a few others, received a notice directly from Google regarding Paid Search query data. I have read the document myself, which is why I am sharing this on our blog today. The Definitive Guide To Campaign Tagging in Google Analytics [VIDEO] I can say without hyperbole that no functionality in Google Analytics is misunderstood as much as campaign tagging. I’m a huge proponent of it because it enables marketers to track the effectiveness of all of their marketing efforts.

I’m writing this guide because if marketers understood the power of campaign tagging — and the level of granularity they could achieve when done well — there would be fewer spaghetti stains on their walls. In my experience, most companies either under-utilize, mangle, or overlook campaign tagging altogether. And I can honestly say that in my years of consulting and performing analytics audits I have not seen one client even come close to using campaign tagging effectively. And some have even trashed their analytics data with it. Digital Vacancies. Google Analytics Shortcuts: Tricks, Tools, keyboard & APIs. Five Steps to Storytelling with Data. In the pre-digital era, data was a subject for mathematicians and scientists. Now, one way or another, we can’t escape it. Our constant use of online services not only relies on data, we are also a continuous source of data, generating information about all aspects of our lives.

Whether it’s data about the human body—thanks to the rise of wearables—our energy consumption at home, or data tied to our personal finance: we’re creating mountains of data, and now we need to find ways to make sense of it. The rise of personalized data is poised to be a hot topic as companies seek to deliver real benefits from the information gathered on consumers. The challenge for designers lies in finding a way to reduce the complexity posed by such vast amounts of data and give data a human shape.

Web Analytics vs. Mobile Analytics: What’s the Difference? People are increasingly using mobile devices to interact with organizations through mobile browsers and apps. A recent study indicated that mobile devices now represent 15% of Internet traffic. In December 2012, tablet devices for the first time surpassed desktop PC and notebook sales. By the end of 2013, it’s estimated that nearly two billion apps will be downloaded each week. UTM Parameters Explained. When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web.

Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Smau milano 2012 arena expo comm paolo-zanzottera. Google Analytics Dashboard for WordPress Blogs. The Geek Guide to Conversion Funnel Optimization in Google Analytics. Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little value to the bottom-line of your company then your cost per acquisition is going to be high and your profit will be low. App Analytics - Avvii e Sessioni.

¡Necesitamos encontrar al próximo analista web de Línea Directa! - Mind Your Analytics! - Mind Your Analytics! Untitled. Gema Muñoz charla en Webpositer sobre la Analítica Web, la herramienta que «detecta todas las deficiencias que tiene un negocio online» y que le impiden vender más. Sus análisis logran priorizar objetivos y medir resultados en función del comportamiento del consumidor y la competencia, así descubre si está funcionando una estrategia empresarial o si debe corregirse el rumbo.

Gemma nos revela en esta entrevista cuáles son las claves de una buena estrategia en analítica digital, que permita a las empresas transformar el gasto que supone el canal online en una inversión rentable y optimizada. Entra en vigor la "ley de cookies" en España. En el BOE publicado el pasado 31 de marzo se detalla el Real Decreto-ley 13/2012, de 30 de marzo, por el que se transponen directivas en materia de mercados interiores de electricidad y gas y en materia de comunicaciones electrónicas, y por el que se adoptan medidas para la corrección de las desviaciones por desajustes entre los costes e ingresos de los sectores eléctrico y gasista ¿Qué significa todo esto para la industria de la medición digital?

Google Analytics Shortcuts: Tricks, Tools, keyboard & APIs. More to Love in Google Analytics Flow Visualization. A Big Data Imperative: Driving Big Action.