Bret Victor, beast of burden. Necessity, not Scarcity, is the Mother of Invention - Teresa Amabile and Steve Kramer. Bravo for companies that are starting to focus on innovation again!
It’s about time. But even with this renewed attention to innovation, some managers keep projects resource-starved, in the belief that scarcity drives creative invention. Learn How to Think Different(ly) - Jeff Dyer and Hal Gregersen. In the Economist review of our book, The Innovator’s DNA, the reviewer wondered whether genius-level innovators such as Marc Benioff, Jeff Bezos, and Steve Jobs challenge the idea that working adults can really learn how to think differently and become innovators.
We don’t think so. Remember, it was Steve Jobs who jump-started the now-famous “Think Different” advertising campaign as a way to inspire consumers and recharge Apple’s innovation efforts. It worked. Bret Victor - Inventing on Principle.