5 Infographics to Teach You How to Easily Create Infographics in PowerPoint [+ TEMPLATES] Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well.
We just checked -- they're totally healthy. I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they're still finding success. (And by "success" I mean driving traffic -- and potential leads -- to their websites and generating social buzz through people sharing and commenting.) A 2014 study shows that the use of infographics among B2B marketers increased 9% from 2013 to 2014: from 43% adoption to 52% adoption. And a recent report from Social Media Examiner shows that original, visual content is the number one form of content that marketers want to learn more about in 2015.