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Our story. The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles.

Our story

The man had the inspiring ability to be genteel but still relaxed and unpretentious. He had an impeccable style and loved to wear his watches on old weathered NATO straps. His name? Well, Daniel Wellington, of course. A strong friendship emerged between the two, and our founder was inspired not only by the man's many great life stories but also by his class and timeless style of fashion. The preppy trend is bigger than ever before but we felt that there was an empty space in the watch market. How Daniel Wellington Made a $200 Million Business Out of Cheap Watches. It began, unlike many watches, with the strap.

How Daniel Wellington Made a $200 Million Business Out of Cheap Watches

In 2006, Filip Tysander was backpacking through Australia when he met a wanderer named Daniel Wellington. This was back before everybody had a smartphone, when people still wore a watch to tell time. Daniel Wellington. Daniel Wellington Watch Find. Why the Daniel Wellington watch is a must-have.

Daniel Wellington Watch Find

By Nancy Zambrano While I could afford to be more punctual--and I’m sure my friends can attest to this--it’s not due to the lack of a watch. In fact, I think a watch is an everyday wardrobe must. A good watch can make an outfit and say a lot about a person. I have several watches, which I wear according to what I’m doing that day, and I had been looking for a classic, everyday watch. The story begins in the British Isles, where Filip Tysander, the founder of Daniel Wellington, met a man who told amazing stories; he was also inspiring, unpretentious, and had impeccable style. I like the “British Prep” vibe found in Daniel Wellington watches and I couldn't be happier about it. The watches’ classic look incorporates a little bit of history since NATO straps were originally commissioned by the British armed forces. Another attractive element of the watch is that the price isn't pretentious.

Daniel Wellington (@danielwellington) Why Buy A Men’s Luxury Watch? Who are smartwatches like the Apple Watch really for? Smart watches are attempting to break into the mainstream.

Who are smartwatches like the Apple Watch really for?

The massive marketing machines of Apple, Google and Samsung are trying to push their appeal beyond geeks and early adopters and get everyone wondering whether there’s a smartwatch for them. Smartwatches have existed, in various incarnations, for 10 years or so. Last year saw Pebble launch the second iteration of its successful smartwatch; Samsung unveil its fourth, fifth and sixth smartwatches; and Google enter the game with Android Wear. But as with the tablet, the smartphone and the MP3 player before it, the launch of Apple’s first smartwatch has thrown the whole technology into the spotlight.

Before the Apple Watch, only 2% of the British public was aware of smartwatches, despite their being available in store and online, and few people were convinced of their need for such a thing, according to data from Ipsos Mori. From Daniel Wellington to Olivia Burton - we look at this season's most wanted watch list - Fashion North. It's time to treat yourself to a new watch The best wrist candy in all the land doesn’t have to cost the world, whether you want to treat yourself or hint to someone else.

From Daniel Wellington to Olivia Burton - we look at this season's most wanted watch list - Fashion North

Getting a watch is both practical and a lust item, also it’s nearly Christmas so why not put it on a list to Santa. A watch isn’t just there to tell the time anymore, it’s a big fashion accessory. It can tie a whole outfit together or in fact be the focal point of an outfit. For recent years a Michael Kors has been on a lot of ladies wish birthday and Christmas wish, but there are so many watches out there you shouldn’t limit yourself to just one style. Trust us you’ll be putting one of these on your Christmas lists, maybe two…or them all. 1) Olivia Burton Just wow, right? Daniel Wellington – A Social Media Golden Child. A couple years ago, Daniel Wellington or the word Nato Strap didn’t mean much to any fashionables.

Daniel Wellington – A Social Media Golden Child

Launched in 2011, Daniel Wellington became an international sensation in the fashion watch world with huge social following especially on Instagram. They did it without noticeble investment in traditional paid media (Print, OOH, TV, etc). However, they invested strategically on digital especially on social media, riding on the trend of UGC (User Generated Content. Daniel Wellington uses social media to boost sales. Social Networking Fact Sheet. Highlights of the Pew Internet Project’s research related to social networking.

Social Networking Fact Sheet

(Note: This page will be updated whenever new data is available.) Social Media User Demographics. Top 20 Luxury Watch Brands - Luxury Watch Brands List. Find hot models on MillionaireMatch Top 20 Luxury Watch Brands will be listed in this page. #1 Breitling Breitling is a company that has specialized in technical watches since 1884.

Top 20 Luxury Watch Brands - Luxury Watch Brands List

Apple Watch six month sales worth £1.1bn minimum. Apple CEO Tim Cook.

Apple Watch six month sales worth £1.1bn minimum

Apple has sold Apple Watches worth a minimum of $1.7bn (£1.1bn) in the first six months of the smart watch’s life. Tech website has pored over the Californian tech giant’s annual report and traced the company’s veiled references to Apple Watch sales back to the minimum figure of $1.7bn. Sales of Apple Watch were described in the report that covers the fiscal year 2015, which came to an end on September 30, only as accounting “for more than 100% of the year-over-year growth in net sales of Other Products”.

Apple’s Other Products category grew from $8.379 billion in 2014 to $10.067 billion in 2015, putting Apple Watch’s sales at $1.7bn. Story continues below.