Barbour. Date March 1st 2017 Introducing the SS17 Barbour Tartan collection, inspired by our founder John Barbour, who was originally from Scotland. He never forgot his Scottish roots, and used Tartan linings throughout the original collections. The Tartan seen in today’s collections was originally designed in 2002 by tartan specialists Kinloch Anderson, in collaboration with our Vice Chairman, Helen Barbour. This season’s men’s and women’s collections offer a clean and sophisticated silhouette, with colours drawn from our exclusive dress tartan. Eager to stay true to our Scottish heritage, we’re celebrating this season’s collection with a three day tour of the Scottish Highlands.
Watch out for more on… Isle of Skye The largest island in the Inner Hebrides, the Isle of Skye is connected to the North West of Scotland by bridge. Inverness Located where the River Ness meets the Moray Firth on Scotland’s North East coast, Inverness is the Highlands largest city, and is a cultural hive of activity. Barbour: The Art Of Storytelling Through British Style. As the world of social media becomes more and more saturated with content of all types, brands are going back to basics when it comes to their social strategies. In the case of Barbour, the go-to outerwear brand for British royals, celebrities, city and country folk alike, this means reinforcing the quintessentially British identity that’s at the heart of the label.
The brand, which identifies itself as ‘a global brand defining the essence of true British style’ across its social media bios, uses its heritage as a family business with roots firmly placed in Britain’s countryside where it was founded, to create captivating stories which are then narrated through original imagery, video and written content across its social platforms.
A case in point? Travel content is one of the most prominent elements in Barbour’s social strategy. Real engagement is what Barbour also looks for when it comes to choosing the influencers it partners with for its ongoing series Barbour’s People. Barbour. John Lewis ramps up digital in-store experience with £4m mobile investment. John Lewis Invites Customers To Sleepover In A £2m Apartment For Free. Topshop rolls out in-store digital campaign. PINTEREST X CATH KIDSTON - Cath Kidston. Cath Kidston collaborates with Pinterest on "Colour" QR codes - The Industry London. 5 awesome retail marketing ideas and examples. Some inspiring retailers have started taking their marketing efforts to the next level by integrating cross-channel campaigns. They’re going above and beyond the standard, traditional campaigns that every other marketing team is running. And as a result, sales are climbing.
So what are they doing differently, and how are they tying together different channels to build these impactful marketing campaigns? Let’s look at some creative ways retailers are using marketing to drive sales. We’ll also share real-life examples you can learn from and use to get inspiration from for your next campaign. 1.
Some retailers have found that their in-store consumers turn to mobile devices during the brick and mortar shopping experience to check reviews, to look for additional sizes and stock, and to browse products. As a result of integrating this in-store customer data with their online and offline channels, they saw a 6-7x increase in sales in as little as 5-6 months. 2. 3. 4. A real life example:Nordstrom. Hunter | Shows | Hunter Festival Style. Barbour Paul Smith Jeans Collaboration Launches. BRITISH heritage brand Barbour has collaborated with Paul Smith Jeans to create a limited edition capsule collection.
The range, which is launching for autumn/winter 2012-13, is designed for both men and women. The women's line features two of Barbour's most popular styles, but with a Paul Smith-twist. The classic ladies International coat and festival-favourite Beadnell jacket are both given a makeover with brightly-coloured printed linings - patterns which are picked up in the matching T-shirts, jeans and chambray shirts which make up the rest of the line. "I have always been a fan of Barbour," said Paul Smith. Fashion conscious urbanites hand British brand Barbour a profit hike. Before the Kate Middleton effect had retailers chasing their tale to cater to the middle market, another Kate had the ability to send shoppers stampeding.
A certain Miss Moss must in part take credit for the recent revival of British brand Barbour after the supermodel wore one of the brand's signature jackets to Glastonbury in 2009. Though sales have been strong for years both at home and internationally, the family owned company today posted an operating profit of £17million, an increase of over £5million on 2010's figures, thanks in part to fashion conscious urbanites.
Established in South Shields in 1894 by a Scot John Barbour, the company began life as a shop selling waterproof oilskin outerwear for the local fishermen, sailors and dockyard workers as well as other work wear. Over a hundred years later the company is still based in the north east of England, and is now overseen by the fifth generation. “Barbour is a strong selling brand,” says McCormack. Reuse content. Cara’s Mulberry bags attract a 1,000-strong waiting list, but are they as popular as the Alexa? Cara Delevingne and Mulberry Team Up For a New It Collection — Vogue. When Cara Delevingne was a little girl, she didn’t dream about owning a grown-up handbag—she thought of purses as sort of "mommy" things.
Instead, the self-confessed tomboy admits that she was in search of more utilitarian carryalls, like the guys had. But how things have changed—Delevingne, a model, aspiring actor, sometime musician, and, let’s face it, this moment’s It girl, if that hackneyed term retains any currency, has just collaborated on the Mulberry Cara Delevingne Collection, a group of handbags being launched today at precisely 1:30 p.m. London time, at a London Fashion Week event at Claridge's that will feature birch trees, a pack of whippets, and last, but certainly not least, Delevingne herself swaying on a bespoke swing. It all began when Delevingne, working with the Mulberry folks at a shoot in a country estate, began musing about how much fun it would be to create a handbag. Christopher Bailey to cut all ties with Burberry | Business. Christopher Bailey, who stepped down as Burberry chief executive in July after investor unease, is to leave the company by the end of next year with an expected payout of up to £12m.
Shares in the luxury goods retailer, renowned for its trenchcoats and distinctive check print, fell more than 2% initially, although they recovered some ground to close 1% lower. Bailey was credited with helping transform Burberry from a small UK company into a global fashion brand, building its digital presence by streaming its fashion shows live and redesigning its flagship stores.
Bailey will receive his salary, pension and contractual cash allowance and non-cash benefits until the end of 2018, but no cash bonus will be paid for the period after March. This is worth about £1.9m. But he is surrendering various other share awards given as part of the company’s incentive plans, valued at £16m. Bailey has been with Burberry for 17 years and its chief creative designer since 2009.
Cara Delevingne And Matt Smith Team Up For Burberry. Alasdair mclellan FOLLOWING the news that Christopher Bailey will leave Burberry at the end of 2018, the great British brand has released a collection of seasonal pieces, and a blockbuster campaign starring Cara Delevingne and Matt Smith to accompany it. Captured by Alasdair McLellan, the portraits and accompanying 30-second video, feature Burberry veteran Delevingne and newcomer Smith larking about in laminated trench coats, Fair Isle knitwear and ornate jewellery – all to the soundtrack of "Always On My Mind" by Pet Shop Boys.
Of his campaign debut, the former Doctor Who star said: “Burberry has always been a brand that I have admired, from the football stands to the macs on the runway. Delevingne, whom Smith dubs a “fashion heavyweight”, thanked “the creative genius and my dear friend Christopher Bailey for involving me in this and all the incredible projects over the years.” Christopher Bailey's Burberry timeline. Brand loyalty highest in Gen X consumers: eMarketer. Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.
Gen X members were born between 1965 and 1976 and are currently ages 35-46. Generation Y and millennial consumers have grown up with technology and smartphones, but Gen X represents those consumers who remember a time without digital advertising and therefore respond equally to modern and traditional marketing. “That’s the interesting thing – the similarity in profile and behavior with millennials,” said Noah Elkin, principal mobile analyst at eMarketer, New York. “Millennials have grown up with these technologies since birth and it’s an integral part of their lives, but it’s not the case with members of Gen X. “I think that for luxury marketers, there is a greater concentration of affluents within Gen X because they have entered the prime earning potential of their careers,” he said. How Millennials Are Changing Retail Patterns. Burberry Acoustic | Burberry United Kingdom. Burberry raises marketing investment with Apple Music channel.
Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Apple Music joins YouTube, Burberry's own website and Spotify as arenas where the brand showcases its support for British artists, who have included James Bay and George Ezra. However, it is the only place where users have to pay a monthly fee to access the content. Burberry is launching the Apple Music channel with exclusive videos from emerging artists and a forthcoming performance from Alison Moyet at the Burberry Womenswear show in London on Sept. 21.
The channel can be found in the "curators" section of the Apple Music service. Burberry, which reported like-for-like sales growth of 6% for the three months to June 30, ventured into music in 2010. Since 2010, its Burberry Acoustic playlist on YouTube has notched up 98 performances and attracted 1.7 million views. Case Study – Burberry Acoustic Campaign | Social Media Practices. Burberry Acoustic Campaign By Megan Gagliardi YouTube: YouTube Playlist has 86 videos and 958,904 views Facebook Page – Facebook Page has 2,004 likes and was establish February 4, 2011 Instagram – trending hashtag of #burberryacoustic with with 290 posts. Purpose of this campaign? What is Burberry Acoustic? Results of Campaign Efforts Consumers “love” the videos and photos of Burberry’s latest collections and catwalk shows. Data is split half and half; half of consumers talk about Burberry after seeing Burberry Acoustic campaigns and the other half only mention the music.A little over 10% mention desire or intent to purchase Burberry products after seeing the campaign.
Like this: Like Loading... Millennials Want Brands To Be More Authentic. Here's Why That Matters. I honestly can’t recall the last time I bought something based off a television commercial. I can’t recall the last time a billboard had a lasting impression on me. In 20 years of using the Internet, I don’t think I’ve ever clicked on a banner ad. In my house, sales papers go to either the trash or the fireplace. Right now, as I write this, Spotify just interrupted my playlist of instrumental concentration music to play an ad, and I have no idea what that ad was about. Traditional advertising literally has no effect on me. It doesn’t influence my buying habits whatsoever. Here’s why: Millennials don’t trust advertisements. Only about 1% of millennials claim that a compelling ad influences them. Now, this tidbit of information might not mean much if the millennial generation were still made up of mostly free-living college students bopping around between class, Netflix binges, and Bonnaroo.
But that’s not the case anymore. Make Them Love You First In January of 2015, Forbes wrote: 1: Communicate. Hunter switches from fashion week to festivals to flaunt 'seasonless' approach. After announcing plans in January that it would be moving away from fashion week to focus on festivals, Hunter has revealed the impetus for the move stems from its need to create a sustained narrative over the summer and to develop closer ties with its consumers. The decision to abandon showing at London Fashion Week makes sense to the British heritage brand, which is famous for its wellington boots. The retail landscape is shifting and coupled with the growing appetite from shoppers for almost instantaneous services, means having only “two fashion moments” per year isn't enough for Hunter to sustian fan engagemenent over longer periods, particularly during the festival period when it’s products are in their highest demand for soggy fields. “I see this now as a step change for the brand and this is the start in 2016 of what will become a different calendar approach to how we speak to our customer.
Barbour. Date January 6th 2017 Today marked the launch of our BarbourInt Snapchat channel and we’re offering our followers the chance to get creative to win a Barbour International Original Wax Jacket customised in collaboration with Robert Montgomery. Pictured our Robert Montgomery customised Barbour International Original Wax Jackets. Robert Montgomery is a conceptual artist that brings a poetic voice to text art.
He creates art from Billboards to light pieces and watercolours. With exhibitions around the world Robert Montgomery is most well known for being the British Artist selected for Kochi-Muziris Biennale 2012, the first biennale in India. Follow these simple steps to be in with a chance to win: 1.Follow our BarbourInt Snapchat account 2.Screen shot our dedicated competition ‘story’ 3.Add your own design and snap us back to win a customised Barbour International Original Wax Jacket The competition will run from Friday 6th– Tuesday 10th January at 3pm. How fashion brands are taking Instagram from gimmick to strategic.
London Fashion Week is officially kicking off tomorrow (18 February), which can only mean one thing – fashion brands are working overtime. Besides putting the final touches on runway frocks, these days social media campaigns are equally as important. After all, a well-landed social campaign can see any fashion brand hit headlines, create a buzz as well as result in coveted consumer engagement. This year, Instagram seems to be the fashion world’s platform of choice. Figures by digital marketing agency Greenlight show that there have been 5,602 Instagram posts using #LFW2016 in the month leading up to London Fashion Week 2016, compared with 1,178 Twitter mentions over the same timeframe.
In sharp contrast, last year saw more than 6,000 twitter mentions using #LFW2015. Instagram already proved its popularity among fashion brands during New York Fashion Week earlier this month. The rising popularity of Instagram “We live in a fast-paced world where we want to see things immediately. Introduction to Glastonbury. GUEST OPINION What do Chinese consumers look for in British brands? British Brands Bank on Heritage for Future Growth. How Brexit may affect the British fashion industry. Heritage | Laura Ashley.
Celebrities Wearing Hunter Boots. How Hunter boots became an icon of British fashion | Fenwick. About Us | Mulberry. Mulberry: the story behind the iconic brand. Hunter Boots | Discover | The Story So Far. Barbour. How 'farmer fashion' became cool. Barbour: From farmers and fishermen to fashion royalty. Barbour. Emma Bridgewater's 7 Top Picks for Christmas - Pottery. John Lewis is inviting guests for a free sleepover in their stores. John Lewis The Residence Sleepover In Store | British Vogue. John Lewis are letting customers have a sleepover at The Residence. John Lewis sleepover: Shoppers can stay overnight in flat. John Lewis invites customers to stay over to experience its products. Inherited Heritage: What Makes a Brand ‘British’? | Industry.
Fashionunited. Thinking Juice on why we fall in love with heritage brands | Media. For the love of country: why rural living is back in vogue. City versus country childhoods | Life and style. 8 lessons I learned when I gave up the city to live in the country. Are You a Rurbanite? | Sustainability In Style. How to live the hipster Good Life | Benedict Vanheems | Opinion. LSN : Opinion : Brexit: Comparative advantage. LSN : Tribes : Rurbanites. LSN : News : Black Friday Alfresco. LSN : Behaviours : Ontario goes to town on rural excursions.
LSN : News : Write on track: New musical chapter begins. LSN : News : Free to air: The countryside comes to the office in a jar. LSN : Micro Trends : Wild Things. The tweed revolution: from the countryside to the catwalk | Fashion. Is 'Britishness' losing its global brand power? - Marketing Week. New brands hope to build their own British heritage | Analysis | Drapers. British Fashion Brands - Style Guide - Farfetch. Euromonitor International - Log in. UK housing crisis: poll reveals city v country split on who to blame | Cities. Fashion: Created for the country, perfect for the city. Why we fall in love with heritage brands. Best of British: Our 5 Favourite British Brands at Fenwick Brands on St George's Day | Fenwick. Advantages of Local Food | Organic and Quality Foods. 15 Benefits Of Shopping At A Local Farmer's Market | HuffPost.
Farmers markets. Benefiting from Brexit? A new future for the British countryside. The Rebranding of the British Countryside - Fiasco Design. The new wave of British countryside movies: 'It's all about the mud and the wind' | Film. Vogue Trend Test: British Heritage Tweed | British Vogue. Countryside population to increase dramatically by 2025. Houses for sale, properties for sale - Country Life. Home. Homes & Interiors - Country Living Magazine UK. Countryside. Grass is greener: 69 per cent say life would be better in countryside | UK | News. Why should I move out of London - what's so good about moving out? 10 glorious countryside accounts to follow on Instagram - Country Life. Lifestyle: British countryside hotspots - ELLE Decoration UK. Advantages of Country Life over City Dwelling. The many ways country living benefits your health. People living in the countryside are happier and more optimistic than those in towns and cities.
Living in the countryside reduces risk of cancer. Country life is richer than city living, whatever your age | UK news. Meet the lifestyle blogger who swapped city life for a move to the country (and the lessons she learned along the way) Is it healthier to live in the countryside? 8 reasons why living in the countryside is good for your soul. Why living in the countryside is worth the expense, isolation and long walk to pick up milk.