How To Monitor Online Conversations. Keeping up with online conversations can be a daunting task.
As a freelance consultant, I not only need to keep up with what people are saying about me and my company, but I also need to monitor the latest industry trends to learn new skills and stay relevant. While wearing my blogging hat, I also have to keep up with conversations that would be interesting to web workers for this blog, or relevant for people building online communities for my own blog. Interesting conversations are happening all over the web, on blogs, Twitter, FriendFeed and many other sites. People are talking about you, your company and your industry, and revealing many tips and tricks that you should know. Three Ways to Thrive in the Age of Streams - The Steve Rubel Lif. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.