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At the final panel at DeSilva+Phillips’ Future of Celebrity Media , NYT media columnist David Carr (pictured, right) posed the big question: at a time when there is unlimited online inventory and users are moving away from brands, can anyone — even celeb sites — make money right now? – Think small, think targeted : Henry Copeland , Business/Technology Chief, PerezHilton.com and Founder/President, Blogads: “I imaging driving down a highway and the number of advertisers were growing. At the time, any idiot could make money. Only now, we’re waking up to the fact that there is an infinite supply of inventory.
@ FOCM: Media Companies Need To Make The Personal More Profitabl